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August 30, 2010 From Tom Marin
Flipboard turns your Facebook and Twitter account into something that looks like a magazine. It works flawlessly with Apple's new iPad and social media by providing a seamless integration of graphics, text and messaging. Flipboard quickly converts the content into a very slick digital magazine and eliminates the irrelevant social media content as well.
George Fox University Tries Out the iPad on Arriving Freshmen
August 29, 2010 From The Oregonian
The college last fall tested the Kindle in three classes. Students and teachers reported the machine is legible, comfortable and durable but difficult to navigate to specific text points. They also found it cumbersome to annotate and highlight text on the machine, and professors said this led to lower student...
August 29, 2010 From The Oregonian
The college last fall tested the Kindle in three classes. Students and teachers reported the machine is legible, comfortable and durable but difficult to navigate to specific text points. They also found it cumbersome to annotate and highlight text on the machine, and professors said this led to lower student...
Internet May Phase Out Printed Oxford Dictionary
August 29, 2010 From Associated Press
It weighs in at more than 130 pounds, but the authoritative guide to the English language, the Oxford English Dictionary, may eventually slim down to nothing. Oxford University Press, the publisher, said Sunday so many people prefer to look up words using its online product that it's uncertain whether the...
August 29, 2010 From Associated Press
It weighs in at more than 130 pounds, but the authoritative guide to the English language, the Oxford English Dictionary, may eventually slim down to nothing. Oxford University Press, the publisher, said Sunday so many people prefer to look up words using its online product that it's uncertain whether the...
USA Today to Remake Itself to Stress Digital Operations
August 28, 2010 From The New York Times
Faced with this dour reality, USA Today announced on Friday the most extensive reorganization in its 28-year history. The paper will eliminate about 130 jobs, or 9 percent of its work force, and shift its business model away from the print edition that has become ubiquitous in airports, hotels and...
August 28, 2010 From The New York Times
Faced with this dour reality, USA Today announced on Friday the most extensive reorganization in its 28-year history. The paper will eliminate about 130 jobs, or 9 percent of its work force, and shift its business model away from the print edition that has become ubiquitous in airports, hotels and...
Companies Seeking to Obtain Customer Loyalty Via Social Media are Biggest Spenders
August 27, 2010 From News
One of the key revelations from the research is that the absolute dollar amount marketers are setting aside for social media is low. The DMA-COLLOQUY survey results show the average social media spend for marketers whose primary objective is to obtain customer loyalty was $88,000 last year, compared to $53,000 for brand awareness and $30,000 for customer acquisition.
August 27, 2010 From News
One of the key revelations from the research is that the absolute dollar amount marketers are setting aside for social media is low. The DMA-COLLOQUY survey results show the average social media spend for marketers whose primary objective is to obtain customer loyalty was $88,000 last year, compared to $53,000 for brand awareness and $30,000 for customer acquisition.
The Printing Impressions 400
December 2009 From PI 400
Now in its 26th year, the Printing Impressions 400 (in this special pull-out section) provides the industry's most comprehensive ranking of the leading printing companies in the United States and Canada.
December 2009 From PI 400
Now in its 26th year, the Printing Impressions 400 (in this special pull-out section) provides the industry's most comprehensive ranking of the leading printing companies in the United States and Canada.
Incentives Drive Salaries
December 2009 From Printing Impressions
The salary excesses in the financial/investment banking world that fueled widespread public outrage, however, won't be found among the earnings of principal officers at the largest publicly held printing companies.
December 2009 From Printing Impressions
The salary excesses in the financial/investment banking world that fueled widespread public outrage, however, won't be found among the earnings of principal officers at the largest publicly held printing companies.
Print in the Mix: Day of the Week, Size Impact Response to Direct Mail
May 2009 From Industry Watch
Direct mail survery finds response rates vary based on the day of the week they are received and the size of the packet. Differences also found for Consumer vs. Financial mailings.
May 2009 From Industry Watch
Direct mail survery finds response rates vary based on the day of the week they are received and the size of the packet. Differences also found for Consumer vs. Financial mailings.
2008 Coupon Redemption Jumped For the First Time Since 1990s
May 20, 2009 From Press Center
According to data from promotions transaction settlement company Inmar, coupon redemption in the fourth quarter of 2008 grew nearly 10% compared to the fourth quarter of 2007, the first jump in redemption since the early 1990s. Consumer response to coupons also remained strong for the year, with 2.6 billion coupons redeemed, the third year in a row at that level.
May 20, 2009 From Press Center
According to data from promotions transaction settlement company Inmar, coupon redemption in the fourth quarter of 2008 grew nearly 10% compared to the fourth quarter of 2007, the first jump in redemption since the early 1990s. Consumer response to coupons also remained strong for the year, with 2.6 billion coupons redeemed, the third year in a row at that level.
Pennsylvania Printers -- There's Plenty to Love in PA
May 2009 From Printing Impressions
WHAT IS there not to love about the state of Pennsylvania? “This is the land of Ben Franklin, and his most conspicuous craft is printing,” notes Eric Roberts, director of sales for Philadelphia-based Bartash Printing. Roberts echoes his fellow Philadelphia-area and eastern Pennsylvania printers when it comes to the chief advantage they enjoy as businesses: the ability to reach as far north as New England and as far south as the Carolinas.
May 2009 From Printing Impressions
WHAT IS there not to love about the state of Pennsylvania? “This is the land of Ben Franklin, and his most conspicuous craft is printing,” notes Eric Roberts, director of sales for Philadelphia-based Bartash Printing. Roberts echoes his fellow Philadelphia-area and eastern Pennsylvania printers when it comes to the chief advantage they enjoy as businesses: the ability to reach as far north as New England and as far south as the Carolinas.
Print in the Mix Research Summary: Vertis 2008 Customer Survey - (Retail Direct Marketing)
April 28, 2009 From Press Center
Every two years since 1997, Vertis Communications conducts a survey to determine the trends and changes in consumer readership and use of retail direct marketing. Some of the survey findings are:
• Three of four participants (76%) state they read the direct mail received from retailers. Women, ages 35-49, are the heaviest readers (86%), while men, ages 50+, are the lightest readers (65%). Readership of retail direct mail has increased among women of all age groups. The largest increase in retail direct mail readership for both men and women is in the 35-49 age groups.
April 28, 2009 From Press Center
Every two years since 1997, Vertis Communications conducts a survey to determine the trends and changes in consumer readership and use of retail direct marketing. Some of the survey findings are:
• Three of four participants (76%) state they read the direct mail received from retailers. Women, ages 35-49, are the heaviest readers (86%), while men, ages 50+, are the lightest readers (65%). Readership of retail direct mail has increased among women of all age groups. The largest increase in retail direct mail readership for both men and women is in the 35-49 age groups.
Printing Not Among the Industries Worst Affected by the Recession
March 2009 From News
According to the NAPL Printing Economic Research Center (PERC), while the printing industry has been hit hard by the economic downturn, it is by no means alone. Based on data from the U.S. Census Bureau’s Manufacturers’ Shipments, Inventories, & Orders report, printing was one of ten major manufacturing groups in which shipments fell in 2008.
March 2009 From News
According to the NAPL Printing Economic Research Center (PERC), while the printing industry has been hit hard by the economic downturn, it is by no means alone. Based on data from the U.S. Census Bureau’s Manufacturers’ Shipments, Inventories, & Orders report, printing was one of ten major manufacturing groups in which shipments fell in 2008.
Winterberry Group Reports Direct Mail Spending and Volume In Steep Decline
February 27, 2009 From News
Squarely impacted by the “triple assault” of the recession, rising postage rates and growing marketer preference for low-cost digital communications, total U.S. direct mail spending declined sharply in 2008—falling 3.0 percent—and was accompanied by an even more significant cutback in mail volume, according to a white paper released today by Winterberry Group, a leading strategic consulting firm serving the marketing industry.
February 27, 2009 From News
Squarely impacted by the “triple assault” of the recession, rising postage rates and growing marketer preference for low-cost digital communications, total U.S. direct mail spending declined sharply in 2008—falling 3.0 percent—and was accompanied by an even more significant cutback in mail volume, according to a white paper released today by Winterberry Group, a leading strategic consulting firm serving the marketing industry.
PRIMIR Releases Mega Printers Study, Announces 2009 Research
January 28, 2009 From News
A recent PRIMIR study entitled “Mega Printers' Impact on the North American Print Market” is now available. Merger and acquisition activity among printers in the graphic communications industry has resulted in a new breed of printer – the "mega printer.” These “mega printers” appear to do business differently than their smaller brethren on many different levels.
January 28, 2009 From News
A recent PRIMIR study entitled “Mega Printers' Impact on the North American Print Market” is now available. Merger and acquisition activity among printers in the graphic communications industry has resulted in a new breed of printer – the "mega printer.” These “mega printers” appear to do business differently than their smaller brethren on many different levels.
The 10 Most Effective Print to Online Ads in 2008
January 13, 2009 From Press Center
MRI Starch Communications, specialists in print-advertising research, have chosen the ten most effective print ads that motivated readers to visit company websites in 2008.
January 13, 2009 From Press Center
MRI Starch Communications, specialists in print-advertising research, have chosen the ten most effective print ads that motivated readers to visit company websites in 2008.
