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Found 981 item(s)February 10, 2012 From Tom Marin
Most business owners can only dream about running a 30-second commercial advertisement during a Super Bowl. This year’s cost—$3.5 million—put one outside the reach of most. Here are six valid ways to build your brand without spending that incredible amount of money.
February 10, 2012 From TJ Tedesco
The loyalty of a prospect to a current vendor isn’t a problem; it’s an opportunity for you to differentiate yourself and win the business. Instead of hard-selling your company as the end-all, be-all solution, settle for being their second choice.
February 8, 2012 From Kelly Mallozzi
I want to encourage you to use your personality to forge relationships with your clients and prospects. Our clients are still human beings and are drawn to that which is interesting about OTHER human beings. So try sharing a little bit about yourself.
February 7, 2012 From Margie Dana
I’ve figured out who buys the most printing in this country—colleges and universities. Every single day for the past, oh, three months, at least five pieces of mail from a college or university has slipped through our mail slot.
February 7, 2012 From Bill Farquharson
My day started, but I was in a rut. Coffee failed to provide the spark I needed to be Mr. Motivation. As I reached for my toothbrush, I stopped, stunned and puzzled by what I saw: There were 11 toothbrushes in my bathroom.
February 7, 2012 From Webinars & Virtual Events
The proliferation of emerging technologies has dictated a re-birth of the printing industry.
The printer's role prior to this digital era was to put ink on paper. The printing companies that are successful today are the ones who realize that their role is to keep an eye on technological breakthroughs and evaluate how they apply specifically to their customer base. It is no longer about just printing, but rather about selling integrated cross media solutions.
While a number of printers are trying to "get in the cross media game", this webinar is designed to share with you what is working and what isn't.
Key concepts that will be explored include:
- Critical resources required to successfully implement a cross media campaign
- Identifying the right decision makers
- Selling strategies for effectively delivering your value proposition
- Advice from practitioners that are evolving their business models on the opportunities and pitfalls
Sponsored by Allegra Network
To view this webinar click here!:
Couldn't make it on February 7? No problem! Printing Impressions Group webinars are archived for 90 days after the live event. Click above to register and get access to this webinar on-demand.
February 6, 2012 From News
Millions of happy prospects who you need to know about are identified in this week’s free video sales tip from PIworld blogger Bill Farquharson.
February 3, 2012 From TJ Tedesco
Whether you sell torches or commercial printing services, resist the temptation to lower prices to get your “foot in the door.” Instead, move your customers’ focus away from price. Show your intelligent problem solving and commitment to helping them out by offering alternative solutions.
February 1, 2012 From Kelly Mallozzi
A Vistaprint user like the one above is NOT your customer. Now, when he opens up his own gym, hires a staff and expands, THEN he is your customer, so we can thank Vistaprint for helping to get him there.
January 31, 2012 From Bill Farquharson
I love people who love what they do. Those who are blessed with passion and a love for their jobs make everything better and infect those around them. Apple has figured it out. The company has figured out another form of payment: Praise.
January 27, 2012 From Margie Dana
Some print reps cast large shadows as they build relationships with customers over many years. Steve Block was that kind of print salesman. I was so lucky to have known him for many years, and so it was doubly sad to hear of his sudden passing right before New Year's.
January 27, 2012 From TJ Tedesco
There’s a direct correlation between print salespeople’s ability to ask the right questions and making a lot of sales. Active listening and intelligent questioning form a knockout one-two punch that will lead to sales success.
January 26, 2012 From News
Don’t get us wrong, Print. We still love you. We might look at web pages and tablets, but there’s nothing like holding you in our hands. We still prefer the beauty and permanence of Print to the ephemeral nature of digital media.
January 25, 2012 From Kelly Mallozzi
I got a rare opportunity to go out to dinner with my husband and another couple. One of the reasons my husband’s friend chose the place was because, “I think it’s really cool that they give you a postcard when they bring the check.”
January 24, 2012 From Webinars & Virtual Events
Nothing makes a customer feel more that their business is valued than being part of an exclusive group. Successful customer centric businesses are creating loyalty programs that makes it simple to add that air of exclusivity through a membership rewards program.
This session will discuss how successful print service providers are creating the digital infrastructure marketers need including inkjet technology, software and unique substrates to strike the perfect balance of compelling messaging, brilliant color quality, and value-added features that delight marketers and enhance the loyalty relationship.
Participants in the webinar will share:
*The market opportunity for loyalty and membership programs
*The technology infrastructure they have created to meet the needs of clients
*The ROI for end customers as well as their business
*Their unique value proposition
*Recommendations for others
Sponsored by: Océ - a Canon Company
To view this webinar, click here.
Couldn't make it on January 24th? No problem! All Printing Impressions Group webinars are archived for 90 days after the live event. Click above to register and get access to this webinar on-demand.
