Found 322 item(s). Displaying 1-15
Is the U.S. Postal Service Really Broke?
May 17, 2012
From News
The Postal Service would be in Chapter 11 if it were a business, the Postmaster General points out, but others claim he and some political conservatives are manufacturing a crisis. It helps to break the issue down into three questions:
USPS Releases Details of this Summer’s Mobile Marketing Incentive Program
May 15, 2012
From News
During July and August, the Postal Service is offering a 2-percent discount on Standard Mail and First-Class Mail that includes a two-dimensional barcode or other print/mobile technology. Mailers must register for the Mobile Commerce and Personalization Promotion by Aug. 30.
Postal Service’s $3.2 Billion Q2 Loss Underscores Need for Legislative Changes
May 10, 2012
From News
The U.S. Postal Service ended its second quarter with a net loss of $3.2 billion, compared to a net loss of $2.2 billion for the same period last year. The quarter also saw a decline in Standard Mail, attributable to a drop in direct mail advertising spending across a number of sectors as sales prospecting slowed in certain sectors, advertisers used more selective targeting methods and competition from electronic advertising media increased.
NIARG EHT TSNIAGA
May 1, 2012
From Dustin LeFebvre
Welcome to my everything-is-backward, what-are-we-coming-to, bizarro blog this week. Ever since the Senate passed the postal reform bill that delays elimination of Saturday delivery by two years and slows the shutdown of mail processing facilities, it seems like everything is the exact opposite of what I would think.
First Impressions Determine Direct Marketing Success
April 27, 2012
From News
The Nielsen study revealed that direct mail pieces in real envelopes (printed envelopes as well as standard envelopes) still generate the highest open and read rates when compared to self-mailers, wrappers and emails as the diagram demonstrates.
Postal Service Bill Faces Roadblocks
April 27, 2012
From CNN
It’s looking increasingly unlikely that the House and Senate will agree on a plan to save the Postal Service by May 15, when a moratorium on closing postal processing plants expires. Rep. Darrell Issa of California, who has authored a House plan to save the Postal Service, called the Senate...
Senate Nears Passage of Bill Reforming U.S. Postal Service
April 25, 2012
From The Washington Post
The Senate is set to resume consideration Wednesday of a bill overhauling the U.S. Postal Service after agreeing to change the bill to set limits on when and how the agency could close small rural post offices. Senators are considering 39 amendments to the massive bipartisan bill.
Among the...
GOP Amendment Looks to End ‘Corporate Welfare’ Aspect of Postal Service
April 24, 2012
From The Hill
Sen. Bob Corker (R-Tenn.) on Monday said he is putting forward an amendment to a postal reform bill that would end what he calls the “corporate welfare” associated with current law that requires the U.S. Postal Service (USPS) to provide some services to companies at a loss.
“Current law...actually...
How Some Senators Would Fix the Postal Service
April 20, 2012
From The Washington Post
Senators spent most of the week debating a measure to overhaul the Postal Service by giving it $11 billion to offer buyouts to hundreds of thousands of employees, to eventually end six-day mail delivery—if it is is deemed financially necessary—and to possibly end delivery of mail to door-side mailboxes in...
Nielsen Study Proves the Impact and Attraction of the Printed Envelope
April 20, 2012
From News
The Nielson study found that the printed envelopes were opened and their contents read by 84.5 percent of recipients, which made them the most opened advertising option (vs. standard envelopes—75.6 percent, self-mailer—71.4 percent and wrapper—71.2 percent).
W+D and Kern Announce Marketing and Technology Alliance
April 11, 2012
From News
Winkler+Dünnebier GmbH and Kern AG have agreed to expand their long-standing relationship, which has until now been limited to the sale of specific products, into a global market and technology alliance. Both companies will now be able to offer interesting possibilities for a forward and backward integration along the mail value chain.
Hidden Cost of Postal Cutbacks: $5 Billion
April 5, 2012
From CNN
Unions and some lawmakers say the U.S. Postal Service's plans to close plants and post offices would turn customers away and hasten the service's downward spiral. Now their campaign has been buoyed by revelations of a survey that the Postal Service commissioned —and then dismissed and pushed to make secret....
FSS Machines Running Far Slower than Planned
April 5, 2012
From Dead Tree Edition
Flats Sequencing System machines continue to run much slower than their target speeds and aren't getting any faster. But they also aren't breaking down as often as they were last year, according to a presentation Megan J. Brennan, USPS's Chief Operation Officer, made at a recent Mailers Technical Advisory Committee...
Backlash Against USPS Mail Plant Closures Threatens Reform Bill
March 23, 2012
From News
The massive political backlash against U.S. Postal Service plans to reduce the size of its mail processing network by 50 percent has reached fever pitch, threatening to completely block any postal reform legislation. A key postal reform bill could reach the Senate floor as early as Monday, sources in the Senate suggested today, but a Senator has come forward threatening to block the debate…damaging claims put forward by Senator Susan Collins and Representative Gerry Connelly, respectively a Republican and Democrat, could fuel protests against hundreds of USPS mail plant closures planned to begin later this year.
USPS Leaves Print Up the River
March 20, 2012
From Dustin LeFebvre
A recent edition of
The Week came with a letter from the editor concerning mail delivery. A lot of readers value their traditions and were upset that they’d no longer be able to count on receiving their copies by Friday.