Found 149 item(s). Displaying 1-15
What Move Update Means
August 2010
From Printing Impressions
The final phase of the Move Update rollout was completed in January, and the USPS is now assessing penalties on all mail that does not comply with the Move Update standards.
Leveraging Location…Delivering Results
July 27, 2010
From Target Marketing Group Webinars
An estimated 70% of all business data contains a geographic component: an address, a parcel number, proximity to another location. The ability to visualize spatial
...
USPS to Give Publishers a Break on Ride-Alongs
June 16, 2010
From Dead Tree Edition
The Postal Service has decided to liberalize the “ride-along” rules that have prevented product samples and certain other advertising gimmicks from running in U.S. magazines, sources said today.
The new regulations would reduce the postal cost of many of those advertising pieces by 90% or more....
What Move Update Means
May 4, 2010
From Industry Centers
Move Update examines whether mailers are appropriately and effectively updating their members’ addresses in accordance to the National Change of Address (NCOA) database.
The Makings for Direct Mail Success
April 7, 2010
From PaperSpecs
Ever wonder what makes a good direct mail piece, which creative pulls the best results and why some mailing lists are better than others?...
All Applications Accepted
April 2010
From Printing Impressions
The president of GR Marketing & Graphic Design of Tampa, FL, knew he was sitting on a niche powder keg when he acquired a UV ink-jet printing solution from Kirk-Rudy, the WaveJet UV system.
To Wait or Not to Wait?
March 2010
From Printing Impressions
In order to claim automation discounts, mailers must switch from using the Postnet barcodes to the basic or full-service IMB by May of 2011.
Need for Reform Schooling
March 2010
From Printing Impressions
The USPS is facing a possible loss of $7.8 billion in 2010, even after implementing cost-cutting initiatives that would slice away $3.8 billion.
USPS Issues Final Rule on Catalog Droop Test
March 1, 2010
From Multichannel Merchant
The U.S. Postal Service in late February published a final rule regarding eligibility for commercial flats failing the deflection or “droop” test in the Federal Register.
This final rule provides revised mailing standards and price eligibility for commercial flats of all classes that don’t meet the deflection standard—meaning...
Eight Reasons Why Direct Mail Still Works
February 1, 2010
From Multichannel Merchant
When used wisely and analyzed carefully, direct mail outperforms many tactics, particularly with prospects and certainly with many customer segments....
Data Mail Adds Rollem Efficiency to Their Finishing Line
December 30, 2009
From Industry Watch
Data-Mail Inc., one of the nation’s largest direct mail companies, has again broken new ground with their use of variable data presses to offer their Fortune 500 customers a higher level of personalized mailing services. This full service, state-of-the-art print and mail processing facility, produces 5 million pieces of mail per day.
Rolling with the Punches
December 2009
From Printing Impressions
The economy has devastated two of the nation's top direct mail marketers, namely the financial and automotive industries, resulting in fewer mailings for Chase credit cards, Toyota Tundra ads, home refinancing loans and the like.
The Beauty of Giving
December 1, 2009
From Deliver Magazine
When money is tight, even the worthiest causes feel the pinch. But The University of Texas M. D. Anderson Cancer Center has found a way to boost donations even as other charities are seeing declines....