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Search results for Mailing/Postal Industry Center

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Seven Misconceptions About the Postal Service's Action Plan
March 9, 2010 From DeadTreeEdition
Here are seven misconceptions about the plan gleaned from news accounts, conversations, and the Postal Service’s own presentation.
 
Pritha Mehra of the USPS
Intelligent Mail : To Wait or Not to Wait?
March 2010 From Printing Impressions
In order to claim automation discounts, mailers must switch from using the Postnet barcodes to the basic or full-service IMB by May of 2011.
 
Joseph Corbett, CFO of the USPS
United States Postal Service : Need for Reform Schooling
March 2010 From Printing Impressions
The USPS is facing a possible loss of $7.8 billion in 2010, even after implementing cost-cutting initiatives that would slice away $3.8 billion.
 
Smart Finish Mail Services
February 1, 2010 From Graphic Arts Online
Technology automates production and amplifies impact of complex, targeted multipart direct mail programs.
 
Eight Reasons Why Direct Mail Still Works
February 1, 2010 From Multichannel Merchant
When used wisely and analyzed carefully, direct mail outperforms many tactics, particularly with prospects and certainly with many customer segments.
 
Data Mail Adds Rollem Efficiency to Their Finishing Line
December 30, 2009 From Industry Watch
Data-Mail Inc., one of the nation’s largest direct mail companies, has again broken new ground with their use of variable data presses to offer their Fortune 500 customers a higher level of personalized mailing services. This full service, state-of-the-art print and mail processing facility, produces 5 million pieces of mail per day.
 
Top 5 Direct Mail Printers for 2009
Direct Mail Outlook : Rolling with the Punches
December 2009 From Printing Impressions
The economy has devastated two of the nation's top direct mail marketers, namely the financial and automotive industries, resulting in fewer mailings for Chase credit cards, Toyota Tundra ads, home refinancing loans and the like.
 
The Beauty of Giving
December 1, 2009 From Deliver Magazine
When money is tight, even the worthiest causes feel the pinch. But The University of Texas M. D. Anderson Cancer Center has found a way to boost donations even as other charities are seeing declines.
 
Concerns Regarding Postal Inspection Services Initiative for Move Update
November 13, 2009 From Industry Centers
Companies may have no idea there is anything wrong with their mail until upon further investigation, the mailer determines that no USPS approved move update method is being used.
 
Lumpy Mail: An Engine for Lead-Generation
September 30, 2009 From Deliver
If you want to reach business decision-makers, lumpy mail is your secret weapon. There’s nothing quite like a box or bulging padded envelope in the mail. It makes your inner child hop up and down, tug your sleeve and ask — nay, nag: “What’s inside? Huh? HUH? WHAT’S INSIDE?