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Direct Marketing Day @ Your Desk 2012 Virtual Conference & Expo
March 15, 2012 From Webinars & Virtual Events
Each year, Target Marketing and DirectMarketingIQ present Direct Marketing Day @ Your Desk - a Virtual Conference & Expo. It's virtual, so your only travel is across the room to your desk, and it's FREE, so your only expense is the coffee you bring with you.
At this year's Direct Marketing Day @ Your Desk, you'll get all the up-to-date, essential info about the hottest direct marketing topics for 2012. It's jam-packed with sessions on key best practices and trends, straight from the experts! You don't need to spend a dime to get everything you need to help you produce the most successful direct marketing efforts this year - just click, sit back, and enjoy!
Information-packed sessions will include:
- Surounding today's prospect with "360-Degree Marketing"
- Using words to generate response
- Lead generation and SEO success
- Hyper-personalized campaigns that succeed with advanced VDP and PURLs
- QR Codes vs. Microsoft Tag vs. NFC
- ...and more!
Click here to complete your free registration today!
March 15, 2012 From Webinars & Virtual Events
Each year, Target Marketing and DirectMarketingIQ present Direct Marketing Day @ Your Desk - a Virtual Conference & Expo. It's virtual, so your only travel is across the room to your desk, and it's FREE, so your only expense is the coffee you bring with you.
At this year's Direct Marketing Day @ Your Desk, you'll get all the up-to-date, essential info about the hottest direct marketing topics for 2012. It's jam-packed with sessions on key best practices and trends, straight from the experts! You don't need to spend a dime to get everything you need to help you produce the most successful direct marketing efforts this year - just click, sit back, and enjoy!
Information-packed sessions will include:
- Surounding today's prospect with "360-Degree Marketing"
- Using words to generate response
- Lead generation and SEO success
- Hyper-personalized campaigns that succeed with advanced VDP and PURLs
- QR Codes vs. Microsoft Tag vs. NFC
- ...and more!
Click here to complete your free registration today!
Driving Customer Engagement: Ford's Multichannel Approach
March 15, 2012 From Webinars & Virtual Events
This is just one of the great sessions that will be available for free, LIVE on March 15th as part of the 2012 Direct Marketing Day @ Your Desk Virtual Conference & Expo. Read on for more details about this particular webinar, and click below to register for the show, or to get more information about the rest of the show agenda!
Part of any marketers success now depends on the ability to deliver relevant content through the right combination of channels at the right time. This session will describe specific methods and applications Ford's Extended Service Business uses to create and distribute digital content in concert with traditional marketing channels.
Ford were early adopters of personalized direct mail and email and are now using multichannel communications to increase customer engagement and improve sales penetration. It's used a more customized and targeted approach in the direct mail letters, incorporating the many data points that they had on car owners — such as geographic location, age, gender, type of car purchased, mileage, financing options, etc. Now they supplement their direct mail efforts with interactive digital content that further realized great results -- 13 percent response and 24 percent in sales penetration!
Participants can expect to learn the following:
> How the use of relevant personalized content delivered through both traditional offline channels and digital online channels can increase response and improve customer engagement
> How direct mail can effectively drive a multichannel approach
> What digital interactive collateral is and how to use it
> See a demonstration of a proprietary application where consumers can create highly customized brochures in an online environment and produce it in real-time
Click here to register for Direct Marketing Day @ Your Desk today!
March 15, 2012 From Webinars & Virtual Events
This is just one of the great sessions that will be available for free, LIVE on March 15th as part of the 2012 Direct Marketing Day @ Your Desk Virtual Conference & Expo. Read on for more details about this particular webinar, and click below to register for the show, or to get more information about the rest of the show agenda!
Part of any marketers success now depends on the ability to deliver relevant content through the right combination of channels at the right time. This session will describe specific methods and applications Ford's Extended Service Business uses to create and distribute digital content in concert with traditional marketing channels.
Ford were early adopters of personalized direct mail and email and are now using multichannel communications to increase customer engagement and improve sales penetration. It's used a more customized and targeted approach in the direct mail letters, incorporating the many data points that they had on car owners — such as geographic location, age, gender, type of car purchased, mileage, financing options, etc. Now they supplement their direct mail efforts with interactive digital content that further realized great results -- 13 percent response and 24 percent in sales penetration!
Participants can expect to learn the following:
> How the use of relevant personalized content delivered through both traditional offline channels and digital online channels can increase response and improve customer engagement
> How direct mail can effectively drive a multichannel approach
> What digital interactive collateral is and how to use it
> See a demonstration of a proprietary application where consumers can create highly customized brochures in an online environment and produce it in real-time
Click here to register for Direct Marketing Day @ Your Desk today!
Keep the Customer: Carnival Cruise Lines Social Media Campaign (2011 InterACT! Virtual Show session)
November 28, 2011 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2011 InterACT! Virtual Conference & Expo.
Learn how Carnival Cruise Lines...
November 28, 2011 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2011 InterACT! Virtual Conference & Expo.
Learn how Carnival Cruise Lines...
Keep the Customer: Carnival Cruise Lines Social Media Campaign (2011 InterACT! Virtual Show session)
November 28, 2011 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2011 InterACT! Virtual Conference & Expo.
Learn how Carnival Cruise Lines...
November 28, 2011 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2011 InterACT! Virtual Conference & Expo.
Learn how Carnival Cruise Lines...
Top 10 A/B Tests: Real Life Creative Samples and Results Data to Inspire You - As seen during the 2011 Direct Marketing Day @ Your Desk Virtual Conference & Expo
June 17, 2011 From Webinars & Virtual Events
In this session, orginally part of the 2011 Direct Marketing Day @ Your Desk Virtual conference & Epox, we will share real-life e-commerce, email, lead...
June 17, 2011 From Webinars & Virtual Events
In this session, orginally part of the 2011 Direct Marketing Day @ Your Desk Virtual conference & Epox, we will share real-life e-commerce, email, lead...
Verdant Graphics - A New Printing Business
November 19, 2010 From Press Center
Design Design, a B2B manufacturer and distributor of gift and stationery items had been outsourcing printing. In March 2010 they formed a separate printing company, Verdant Graphics, to serve the print needs of Design Design and the local community. Verdant chose the Presstek 52DI to produce quality printing with short turnaround times.
November 19, 2010 From Press Center
Design Design, a B2B manufacturer and distributor of gift and stationery items had been outsourcing printing. In March 2010 they formed a separate printing company, Verdant Graphics, to serve the print needs of Design Design and the local community. Verdant chose the Presstek 52DI to produce quality printing with short turnaround times.
Digital Packaging: Workflow is Essential
September 22, 2010 From Webinars & Virtual Events
September 22, 2010 From Webinars & Virtual Events
Are you printing packaging "on-demand?" Whether you already are or you're thinking about it... have you thought about workflow automation?
This webinar will discuss the many
...
Publishing Business 2010 Virtual Conference & Expo
September 16, 2010 From Webinars & Virtual Events
Whether you view the changes in the publishing industry as glass-half-full or glass-half-empty, unanswered questions abound, and best practices in most digital content...
September 16, 2010 From Webinars & Virtual Events
Whether you view the changes in the publishing industry as glass-half-full or glass-half-empty, unanswered questions abound, and best practices in most digital content...
Publishing Business 2010 Virtual Conference & Expo
September 16, 2010 From Webinars & Virtual Events
Whether you view the changes in the publishing industry as glass-half-full or glass-half-empty, unanswered questions abound, and best practices in most digital content...
September 16, 2010 From Webinars & Virtual Events
Whether you view the changes in the publishing industry as glass-half-full or glass-half-empty, unanswered questions abound, and best practices in most digital content...
Retail Marketing Virtual Conference & Expo 2010
June 24, 2010 From Webinars & Virtual Events
All About ROI (Retail Online Integration) and eMarketing + Commerce magazines are proud to present the Retail Marketing Virtual Conference & Expo (RMV)...
June 24, 2010 From Webinars & Virtual Events
All About ROI (Retail Online Integration) and eMarketing + Commerce magazines are proud to present the Retail Marketing Virtual Conference & Expo (RMV)...
Rollem Exceeds Modern Postcard's High Standards with TR Finishing Systems
June 21, 2010 From Press Center
Modern Postcard’s 75,000 sq. ft. facility produces high quality postcard products along with related items and full mailing services. They take pride in utilizing the latest innovations. Everything from start to finish is produced in-house.
June 21, 2010 From Press Center
Modern Postcard’s 75,000 sq. ft. facility produces high quality postcard products along with related items and full mailing services. They take pride in utilizing the latest innovations. Everything from start to finish is produced in-house.
FundRaising Success 2010 Virtual Conference & Expo
May 20, 2010 From Webinars & Virtual Events
FundRaising Success magazine is proud to present the first FundRaising Success Virtual Conference & Expo 2010 (FSV)! Register to view this FREE event on-demand...
May 20, 2010 From Webinars & Virtual Events
FundRaising Success magazine is proud to present the first FundRaising Success Virtual Conference & Expo 2010 (FSV)! Register to view this FREE event on-demand...
The Hoppmann Group-Targeting Demand with Presstek DI
March 4, 2010 From Press Center
This print communications firm installed a Presstek 34DI to fill the gap between their conventional offset and Konica Minolta toner-based equipment. In addition to profitably printing short-run, high quality printing on the 34DI, they are enjoying its capability to print on heavy stocks and complement their other production equipment to deliver new applications.
March 4, 2010 From Press Center
This print communications firm installed a Presstek 34DI to fill the gap between their conventional offset and Konica Minolta toner-based equipment. In addition to profitably printing short-run, high quality printing on the 34DI, they are enjoying its capability to print on heavy stocks and complement their other production equipment to deliver new applications.
Case Study: Universal Lithographers - A Business Plan for Growth
January 19, 2010 From Press Center
Universal Lithographers, a mid-size printer in Sheboygan, WI, needed to address the demand for short-run high quality printing that it could not profitably produce on its two 40-inch presses. Now, with a Presstek 52DI, the company is able to fully serve its customers, better utilize its large presses, and profit in the short-run color market.
January 19, 2010 From Press Center
Universal Lithographers, a mid-size printer in Sheboygan, WI, needed to address the demand for short-run high quality printing that it could not profitably produce on its two 40-inch presses. Now, with a Presstek 52DI, the company is able to fully serve its customers, better utilize its large presses, and profit in the short-run color market.
Data Mail Adds Rollem Efficiency to Their Finishing Line
December 30, 2009 From Industry Watch
Data-Mail Inc., one of the nation’s largest direct mail companies, has again broken new ground with their use of variable data presses to offer their Fortune 500 customers a higher level of personalized mailing services. This full service, state-of-the-art print and mail processing facility, produces 5 million pieces of mail per day.
December 30, 2009 From Industry Watch
Data-Mail Inc., one of the nation’s largest direct mail companies, has again broken new ground with their use of variable data presses to offer their Fortune 500 customers a higher level of personalized mailing services. This full service, state-of-the-art print and mail processing facility, produces 5 million pieces of mail per day.
