Target

PURL Case Study: Cox Cable (2011 InterACT! Virtual Show session)
December 1, 2011

Click above/below to view this webinar, originally offered as a session at the 2011 InterACT! Virtual Conference & Expo.

A unique concept and design were used to draw attention to the Rewards Plus program for Cox Cable. The award-winning campaign recorded an astounding 42.3 percent response.

Both a PURL and dimensional mailer were used to get attention, and even a QR code was used to bring the target to a personalized landing page.  Emails were also sent as part of the successful integrative campaign.

Here's what attendees can expect to learn:
- What kind of creative and format was used to showcase both the PURL and the QR code
- How campaign timing was used between landing date of mail piece and subsequent emails
- How landing pages were personalized in order to gather contact information
- Surveys were also incorporated into the multiple landing page design
- Back-end measurement and results are revealed to not only to show the outstanding ROI, but the power of reporting

Click here to view this session today.

Augmented Reality Marketing: New Technologies Enabling the Ultimate Multichannel Experience (2011 InterACT! Virtual Show session)
December 1, 2011

Click above/below to view this webinar, originally offered as a session at the 2011 InterACT! Virtual Conference & Expo.

Attend a special one-hour session to explore real-life, case study examples that showcase this emerging technology increasingly being used for marketing, advertising and entertainment.

Today, Augmented Reality (AR) is being deployed for retail, outdoor marketing and mobile marketing campaigns, as well as for product goods, packaging, gaming, publishing, events and product design, to name just a few. AR can be used to create virtual pop-up stores, scavenger hunts and photo booths, all based around your brand's specific offerings. We'll discuss the advantages of using an AR platform over creating a one-off app.

You will learn:
- How marketers and brand managers at traditional businesses are maintaining an interactive, digital dialog with consumers through AR;
- How the product itself can be used to drive people to brand websites and physical destinations;
- How companies are creating digital revenues with AR without changing their existing business models;
- How to use AR to create buzz for your brand, help drive traffic and activate your fans and attract new customers

Click here to view this session today.

Customer-Preferred Marketing: Data Predicts What Channels to Use Next (2011 InterACT! Virtual Show session)
December 1, 2011

Click above/below to view this webinar, originally offered as a session at the 2011 InterACT! Virtual Conference & Expo.

Subscribers still welcome messages on email, SMS and social that are relevant and helpful. How can we ensure that our messages are the ones that subscribers read (and take action on!)? The only way to improve relevancy is to listen to subscribers and customize content, cadence, frequency - and channel - to meet the needs of unique segments. Getting that data in a useful place is not trivial.

We'll look at ways marketers gather, analyze and, most importantly, utilize demographic, behavioral and social data to improve subscriber experience and earn higher response and revenue. You'll hear how one top-tier marketer has done it, and pick up some ideas for testing the waters with your own program. Get ready to take your existing efforts to the next level.

Listeners will learn:
-- how to improve subscriber experiences through email, SMS and social programs;
-- how to achieve higher response rates and revenue;
-- tips for launching your own customer-preferred marketing program, including a checklist of ideas and questions to ask your vendors that will help you assess your readiness;
-- and so much more

Click here to view this session today.

Calvin Klein QR Code Campaign (2011 InterACT! Virtual Show session)
December 1, 2011

Click above/below to view this webinar, originally offered as a session at the 2011 InterACT! Virtual Conference & Expo.

In order to raise awareness for Calvin Klein's new jeans line, it used QR Codes to deliver behind the scene edgy content. By making the video content exclusively mobile, users were forced to scan the QR Code to get the controversial footage of Lara Stone. The campaign, created by the Ace Group in New York City, went viral due to ease of sharing from mobile-to-mobile and mobile-to-social network.

Why make this campaign exclusively mobile? Prevent leaks before the campaign's release, allow the campaign to go viral around the world and to test the effectiveness and adaptation of QR Code technology domestically.

Click here to view this session today.