Sappi Fine Paper North America

Content Is King! Context Is Queen!
October 11, 2016 at 10:02 am

Content is only one part of a self-promotion. Context marketing can amplify the value of your content to your prospects and customers

The Week That Was With Julie G (6/20/2016)
June 24, 2016 at 2:38 pm

This week Julie Greenbaum highlights industry news from NPES, Xerox Corp., HP (drupa and Digital Lizard), EFI, and Classic Color (Sappi Fine Paper, Komori America, Toyo Ink).

Gold Ink Awards Entry: This Holiday Gift Box Tests the Versatility of Paper
June 23, 2016 at 2:38 pm

This 2016 Gold Ink Awards entry was submitted and entered into the Folding Cartons category by Classic Color of Broadview, Ill. The Sappi Holiday Gift Box was created to remind Sappi Fine Paper's customers how paper plays a magical role in creating unforgettable experiences, especially around the holidays. The piece was produced on an eight-color, 40˝ Komori Lithrone (GL840) sheetfed press equipped with fully inter-decked UV lamps. What makes this gift box stand out are the fun designs, vivid colors and cool effects using coatings and scented varnishes.

The Benefits of Interaction
June 14, 2016 at 9:25 am

After you have proved your relevancy, you need to consistently reinforce your relevancy, the relevancy of your product/service mix, and the relevancy of printing as an industry. Offering interactive tools, products, and services is critical. So is understanding how your target markets will need and use what you are offering to fulfill their communication priorities.