Rochester Software Associates

RSA Honored for Web-to-Print Video
June 7, 2017 at 11:44 am

RSA received two Pinnacle Awards from the Rochester chapter of the American Marketing Association at an awards ceremony.

GASC Releases Graph Expo 16 Figures for Orlando; PRINT 17 Heads Back to Chicago
November 7, 2016 at 1:28 pm

Exciting new and emerging marketplace opportunities at Graph Expo 16, held Sept. 25-28, 2016 at Orlando, Florida's Orange County Convention Center-North, beckoned veteran show visitors and new audiences of progressive print professionals who came from every key market segment with keen interest — and purchasing power — to see and explore the year's latest technologies and offerings. "The enduring success of Graph Expo, measured by leads and orders, is reinforced by the significance it continues to hold for our industry community," said Thayer Long, president of NPES.

The Printerverse to Offer 'Stellar' Lineup of Presentations, Events at Graph Expo
September 7, 2016 at 12:24 pm

At Graph Expo 16, coming Sept. 25-28 to Orlando's Orange County Convention Center-North, Print Media Centr (PMC) will feature a robust lineup of expert panel presentations and special events that will take place in The Printerverse (booth #701). The Printerverse is a highly interactive 2,500-square-foot show floor feature providing "Printspiration, Information and Fun," where attendees are invited to come and connect with the topics, trends, and people who are moving the print-driven industries forward.

Web-to-Print Portals: 12 Steps for Getting End User Buy-In, Boosting Utilization
February 1, 2015

You've sold a Web-to-print (W2P) solution into one of your key accounts. Now what? When it comes to online document portals, it's not "build it and they will come." Depending on the complexity, there can be significant costs associated with setting up the portal, creating the templates and working through the back-end workflow issues. Once the client makes the investment, you want to make sure that they are using it.