If last week was my time to be whiny, this week is all about gratitude and celebrating forward progress. Today I am going to name names. I am going to tell you about a handful of people who read my cry for help last week and responded with generosity and some great ideas, as well as encouragement and commiseration.
Customers who truly value a printer want to maintain a long-term relationship with that printer. They'll sing the printer's praises to their managers and refer them to others. It's the sort of WOM (Word of Mouth) marketing that all businesses want. So I wrote to a few buyers and printers to get more insight as to what value really means.
In addition to now owning a world-class branded customer forum and solidifying partnerships with key vendors that help defray the cost of the event, Rider Dickerson has experienced immediate sales results from hosting printForum. The overarching value is the community that it is building.
Commercial printer company and personnel news from Printing Impressions’ May 2012 edition.
I got an invitation to an event by Rider Dickerson a few days ago. This is such a great example of how a printing company can also present itself as a content provider and an industry resource on topics that often extend beyond putting ink on paper.
The Ben Franklin Honor Society of PIA has inducted: William J. Gibson, Burton & Mayer; Ken Rizzo, PIA; Diane Romano, HudsonYards; Hal Slager, Trico Graphics; Edward G. Slezycki, Wikoff Color; Michael R. Stief, Intelligencer Printing; and Richard D. Warner, PIA.
Commercial printer equipment installations and other news from Printing Impressions’ August 2011 edition, featuring items on The Foresight Group and Mercury Print Productions.
Commercial printing industry news briefs, including items on Consolidated Graphics, RR Donnelley, Valassis, Grafix Systems, Southwest Offset, Mercury Print Productions, Rider Dickerson, Fort Orange Press and Printcrafters Group.
“The new capabilities of the HP 7500 press—including the larger sheet size, the ability to print on thicker substrates and the white ink kit—will allow us to offer better and more cost-effective solutions to our customers,” said Bill Barta, Rider Dickerson president and CEO.
Marketing executives are always actively searching for solutions to
help them gain increased customer knowledge, help improve direct
marketing results, and quantify those results. Print service
providers can fulfill these needs by adding multi-channel
communications to new or existing variable data applications.
With multi-channel offerings, print service providers have new opportunities for value added services, while driving increased volume to digital presses at the same time. In addition, print service providers who begin delivering multi-channel solutions benefit from several new revenue streams.
This webinar will focus on how both commercial printers and in-plants have successfully implemented multi-channel communications and the value for both their customers and their organizations.
Sponsored by: HP
To view this webinar, click here!