PTI Marketing Technologies

A KNOCK frequently made against printers is that many don’t know their true costs and, as a consequence, can’t say if they’ve made money on any given job. Another way of looking at is that they don’t know the dollar value of individual jobs and customers to the bottom line. In order to know that answer, shops need to have the required infrastructure in place and an ingrained discipline throughout the company to capture and analyze the relevant data. It takes a big commitment to implement and religiously use a comprehensive Management Information System (MIS), now also called Enterprise Resource Planning (ERP),

THE FIFTH annual PIA/GATF Variable Data and Personalization Conference, held November 12-14 in Phoenix, will feature more than two days of sessions to help companies advance their capabilities. This special supplement has been designed to highlight some of the key conference topics and speakers. Attendees will hear case studies from the Canadian Conservative Party and Move.com that provide a behind-the-scenes look at effective uses of VDP. Three separate tracks, a total of 21 sessions, are being offered. Management sessions will include: Building an Efficient Cost/Financial Model; Liability/Security Issues; Managing a Multimedia Company; Transitioning from Transactional to Marketing; as well as Profiting from Digital

Digital Printing Set to Heat Up Miami Event MIAMI BEACH, FL—"The event of the Future" is how Graphics of the Americas and Xplor International are billing their combined conference and exhibit, collectively set to run from February 1-5 at the Miami Beach Convention Center. Along with Xplor's Global Document Exchange conference, featuring its traditional electronic document curricula, the event will host six additional educational programs of varying lengths (1-4 days). Included will be the PDF for Print Production Print Forum and Tutorials, XML for Print Production Forum and Tutorials, Digital Technologies to Grow Your Bottom Line seminar, Creative Suite Power Tour, Photoshop for Photographers Tour seminar

Nothing 'Static' About PIA/GATF VDP Conference PHOENIX—Somewhat akin to the early days of the California Gold Rush, there are endless growth opportunities in today's digital frontier. And the riches will go to those printers that can master variable data printing (VDP), database management and cross-media applications. There's no secret map to the gold, but shops that can provide these services—coupled with the ability to market, sell and then track the benefits of one-to-one marketing—will be the ones most likely to strike it rich. That seems to be the general consensus of the more than 300 participants who attended the 2005 PIA/GATF Variable Data and

Tackling a sizzling-hot topic in the printing industry, the 2005 PIA/GATF Variable Data and Personalization Conference scheduled for November 6-8 at the Sheraton Crescent Hotel in Phoenix is designed to offer attendees the critical information needed for personalized digital printing success. In the following special section you will find articles pertaining to the main topic of this upcoming PIA/GATF event. Included are a look at several digital printers who have successfully implemented variable data printing (VDP); how a leading direct marketing agency relies on VDP to boost response rates; compensation plans for digital salespeople; results from a recent study concerning postal damage to digitally printed

Midwestern Printer Garners High Honor WASHINGTON, DC—The International Cooperation for the Integration of Processes in Prepress, Press and Postpress (CIP4) announced the first winner of the CIP4 International Print Production Innovation (CIPPI) award. In the category of "best cost/benefit realization as a result of process automation implementation," the application of Action Printing of Fond du Lac, WI, was selected by the CIP4's advisory board. california BURBANK—Merisel Inc., a graphic solutions provider, has acquired Los Angeles-based Crush Creative, a provider of digital imaging solutions. The acquisition partners Crush with ColorEdge Visual, a New York City-based commercial graphics and imaging center, and Comp24, a comp production

BY MARK SMITH Technology Editor This time of year, even the most dedicated printer is far more likely to be pondering a trip to the beach than the Windy City in the fall. Nonetheless, planning for PRINT 05 & CONVERTING 05 is well under way. Billed as this year's largest industry expo for the international graphic arts community, the event is scheduled to run September 9-15 at the McCormick Place Complex in Chicago. The Graphic Arts Show Co. (GASC), which puts on the exposition, and a group of industry vendors recently took part in a pre-show media event that highlighted coming attractions. MediaDays

Innovate '05 Takes Digital Printing on the Road ROCHESTER, NY—Innovate '05 has begun its 14-city sweep across North America, offering attendees a day-long, free seminar on digital printing. Xerox Corp. is working with more than 25 industry partners to put on the tour. The program is designed to "help print providers and professionals in the marketing, creative and design services fields use digital printing technology to increase productivity, reduce costs, improve work processes and provide more services." Each tour stop will feature a keynote address delivered by Howie Fenton, senior consultant of digital technology, National Association for Printing Leadership (NAPL); Bob Tapella, chief of

By Erik Cagle Senior Editor Computer-integrated manufacturing (CIM) is to return on investment (ROI) what exercise is to weight loss. In the latter scenario, the early stages of a new workout program can be quite transforming. It only takes a couple of days at the gym to notice a difference in the way you feel—the air seems fresher, the body feels invigorated and experiences more energy in the beginning and the end of the day. Even after just one week of intense weight lifting and cardiovascular training, one's body can feel like a million bucks. But after one week, don't step on a scale.

Pasquariello Graphics is holding a two-day folding school the week of January 26. The course is designed to help operators overcome problems associated with printing and binding. The PGI Folding School features MBO equipment. Graphic arts distributor Enovation Graphic Systems has named Steve Bennett as the company's new vice president of product marketing and communications. Sun Chemical has named Brad Bergey as COO of Kohl & Madden, its business unit devoted to inks used by sheetfed, forms and combination printers in the commercial market. It is planned that Bergey will succeed George Dunn, the current president of Kohl & Madden, when he retires in April.