Commercial Printing Industry News Briefs from Printing Impressions’ March 2012 edition, including items on Indexx, PrintingForLess.com, RR Donnelley, Cenveo, Lifetouch Church Directories & Portraits, Annan & Bird Lithographers, Concord Litho, NPG Printing, and Minuteman Press.
LIVINGSTON, MT—E-commerce printing specialist PrintingForLess.com (PFL) has retained the National Association for Printing Leadership (NAPL) to assist in its growth-by-acquisition program.
PrintingForLess.com is seeking additional revenue growth through the acquisition of select companies with strong customer relationships among small business users of sheetfed or digital printing, as well as mailing and fulfillment. “PFL is breaking new ground in printing industry M&A by seeking to attract small company owners with an alternative to consolidating with their local competition.”
“Southwest Color has digital and variable-data printing capabilities that support both companies,” said Southwest Color owner Chad Smith. “We call on a different group of customers, so there’s not much overlap. We will be able to sell what PFL does, which is primarily short- to medium-run offset work.”
Through Frantopia’s business centers, business partners provide critical best-practice strategies and expert know-how in the form of articles, webinars, FAQs, and on-demand expert advice—all provided at no charge to members. PrintingForLess.com will provide expert content in Frantopia’s printing business center.
Customers can choose from thousands of designs to create a customized company brochure preloaded with industry-specific images, copy and content at no charge. “To help our customers get high-quality, custom-designed brochures fast, we have partnered with the designers at Tweak to create a brand new offering that is simple and cost-effective.”
PrintingForLess.com announced the success of its “Semper Fix” program to provide extreme customer service, which resulted in a donation of $3,700 to the Warriors and Quiet Waters Foundation. PFL promised to donate $20 to charity every time an employee fixed something that caused friction or pain for customers.
PFL’s UV coating is biodegradable and uses 15 percent less energy than standard UV processes. “We’ve added it to our product offerings because it is now an environmentally-friendly way for our customers to add a ‘wow’ factor to their commercial printing pieces.”
PrintingForLess.com has kicked of the “Woof and Wag Best Dog Trick Video Contest” to promote pet adoptions and the value of dogs in the workplace. The contest is intended to tie into Pet Sitters’ “Take Your Dog to Work Day.”
Eighty-one customers completed videos, which PFL posted on YouTube. To date, the video testimonials have received over 10,000 views and increased order frequency from video customers by 20 percent. PFL sent these customers easy-to-use Flip video cameras and provided detailed instructions.