Debbie Simpson, president of Multi-Craft in Cincinnati, discusses how her direct mail printing operation relies on conventional and offset presses, combined with strong list hygiene and analytics, to create effective cross-channel marketing campaigns for her clientele.
PODi, the Digital Printing Initiative, announces the publication of the 2009 Digital Print Case Studies. Thirty-eight new digital print success stories are being added to the database, bringing the total to over 350. The PODi Digital Print Case Study database is the only collection of its kind for the digital print marketplace.
CALIFORNIA GARDENA—L.A. Press is up-and-running with a new six-color, 40˝ Mitsubishi Model 3F-13 sheetfed press. IRVINE—Orange County Printing has installed a six-color, 40˝ Komori Lithrone press outfitted with a Tri-Service ColorCommand temperature control/cooling system. VAN NUYS—The installation of the Sentinel ink management system from Accel Graphic Systems is complete at Great Western Litho. The ink management system is now equipped on a Komori Lithrone 640 press purchased at PRINT 01. CONNECTICUT MERIDEN—Three former shareholders of Vision Graphics have joined commercial printer Miller-Johnson Inc. They are Tom Mitchell, Andrew Mitchell and Erik Mitchell. The transaction was initiated on Miller-Johnson's behalf by Rampart Associates LLC.