IWCO Direct

A changing digital landscape and a market flooded with stimuli have marketers and printers reevaluating their direct mail strategies.

IWCO Direct has installed a new Komori Lithrone (GL640C) press to produce promotional plastic and paper cards, including gift and loyalty cards. "The increase in ROMI that comes from using promotional cards in direct mail drove our decision to complement our investment in our digital platform with this press,” said Jim Andersen, IWCO direct CEO.

It doesn’t take much prodding to get Elizabeth Gooding engaged on the subject of designing for color production inkjet printing. She has no shortage when it comes to insights on the challenges involved in preparing files for inkjet printing. She could even write a book on the subject. And that she has. Last year, Gooding and fellow ink-on-paper guru Mary Schilling teamed up on "The Designer’s Guide to Inkjet" [published and printed by Canon Solutions America] that, despite its title's suggested audience, is an indispensable tool for any inkjet printer’s library.

IWCO Direct has announced that it has been awarded a Governor’s Safety Award for Meritorious Achievement and EMA Industry Safety Awards

The latest offering from thINK and Canon Solutions America is "The Inkjet Edge: How to Transition Your Business to Inkjet," a new book that will be a valuable tool for print service providers of all types. The book follows in the footsteps of "The Designer’s Guide to Inkjet," which was published last year. "The Inkjet Edge" takes a more business-oriented approach in an effort to help print service providers that are considering, or are in the midst of, an inkjet transition.

Postal Reform is the legislative equivalent to Waiting for Godot…a lot of talk but no appearance.

Dan Thornton, president of RR Donnelley’s Response Marketing, explains the best ways to respond to challenges with direct mail.

Demonstrating focus on control environment for data security, IWCO Direct has received a third-party certificate of HIPAA compliance.

IWCO Direct has achieved ISO/IEC 27001:2013 certification through BSI Group America, along with PCI DSS 3.1.

Once a product gets close to release, the system vendors begin to hand out prepared print samples and they also offer to produce output from files provided by existing customers and sales prospects. This stage is symbolic because it signifies that the vendor believes that the product is ready for market.