We spoke with three direct mail printers, Jim Andersen, CEO, IWCO Direct; Mark DeBoer, director of customer experience, Darwill; and Laura Helfers, director of creative and marketing, Freedom, who shared their direct mail printing outlook for the year ahead.
If printers feel the chill of alienation instead of the warmth of recognition when they confront the concept of “omnichannel marketing,” they’re failing to appreciate their own stake in it. What printers do is integral to the success of omnichannel marketing campaigns - it can be indispensable, in fact, to getting them off the ground in the first place.
In its unwavering focus to safeguard data, IWCO Direct has achieved HITRUST CSF Certification for all facilities through ControlCase.
This week, Julie Greenbaum highlights industry news about the first Landa S10 Nanographic press being installed at Landa's first S10 beta customer Graphica Bezalel; InnerWorkings' second quarter gross profit increase; Mail-Gard, a division of IWCO Direct, creating a dedicated Advanced Recovery Center at its Warminster, Pa. campus; and Bartash Printing extending its Loan Agreement with North Mill Capital through 2020, with more favorable terms, and its investment of more than $1.7 million dollars in 2017 in its press and postpress departments.
Mail-Gard, a division of IWCO Direct, announced it is creating a dedicated Advanced Recovery Center at its Warminster, Pa., campus.
Printing Impressions talked with three industry experts who provide best practices for capturing, managing and mastering data.
The fifth annual installment of the Inkjet Summit recently took place in Ponte Vedra Beach, Fla. I have been lucky enough to attend all five Summits, and once again, it did not disappoint. Each year, approximately 100 printing company owners and senior-level operations and sales executives attend this invitation-only event.
IWCO Direct in Chanhassen, Minn., has installed a new Screen Truepress Jet520HD high-definition inkjet web press.
There is no question that 2017 will usher in a unique political scenario. When President-elect Donald Trump takes office in January 2017, along with GOP majorities in both houses of the 115th Congress, there will be a unified Republican government for the first time in 88 years. What this means for the printing industry remains to be seen, but what is clear is that Trump’s policy proposals suggest that there are both opportunities and challenges ahead.
A changing digital landscape and a market flooded with stimuli have marketers and printers reevaluating their direct mail strategies.