We all know (or should know!) by now that spending time and energy on content marketing is a good idea, but, sometimes we lose our way and become less effective. When developing content there are places to avoid and other areas you want to keep in mind. Here are eight basic "dos and don'ts" for content marketing.
John Foley Jr. focuses on the printing industry and how PSPs can streamline their services to achieve sustainable long-term success.
This week Julie Greenbaum highlights industry news from FedEx Office, HP and RAKO-GROUP, Bang Printing and Sentinel Printing, The Bernard Group and Hammer Direct, Barry-Wehmiller Cos. and Winkler+Dünnebier, Buyers Laboratory and InfoTrends, interlinkONE, and Grow Socially and NAPCO Media.
As a pioneer in the Software-as-a-Service (SaaS) industry, interlinkONE has acquired AwarenessHUB, a social media software for sales.
John Foley shares how publishers can craft and execute an effective social media strategy.
So what makes a strong picture to post on your business’s Twitter or Instagram?
Grow Socially shares techniques marketing, communications, publishing and printing professionals can use.
Setting goals and creating a strategy to achieve them is only half the battle of engaging readers on social media.
Did you know that creating content can work wonders for lead generation? Your content can help keep your business alive with a steady stream of interested customers. If you're ready to create content that keeps on giving—giving you leads that is—follow these top four tips.