John Foley Jr., CEO/CMO of interlinkONE and Grow Socially, has been selected to deliver the keynote address at NEDMA next month.
When you make the decision to undertake the transformation to a marketing services provider, you are not alone. There are companies and resources available to help make the transition as seamless and pain-free as possible. You don’t have to know everything about everything. You personally don’t have to be on top of the latest and greatest technology. That’s what you leave to your support team. Here are eight steps to help you move forward towards a successful transformation.
An effective Website not only sends your customers a message about your business and brand, it can also boost your sales. So what do customers want from your Website and how can you make sure you provide it? Start with these five key areas.
In the "Stop Selling Print and Start Selling Solutions: How to Creatively Market and Sell Your Print," session held at this year's GRAPH EXPO in Chicago on Monday, September 29, John Foley, founder and CEO, of interlinkONE, and John Tobe, president and owner of Tobe Direct, will explore how to transform from a commodity sales-focused print business to a solutions-focused model.
Ask Steven Schnoll, the managing director of Schnoll Media Consulting in New Providence, NJ, and he'll be the first to tell you that the term marketing services provider (MSP) is just, well, an awful moniker to hang around the neck of a traditional printing services provider (PSP).
Commercial printing industry supplier company and personnel news from Printing Impressions' August 2010 edition.
McIntosh succeeds John Foley, Jr., who founded the company and remains CEO of interlinkONE.
interlinkONE Inc., a leading provider of web-based marketing software solutions, today announced the availability of its Guide to Selling Marketing Services, a free resource for print providers looking to grow their business and increase revenue opportunities. The guide offers several solutions to help print service and fulfillment providers and their sales teams feel comfortable approaching prospects and customers regarding new marketing services.
Print UV Conference Deemed a Success LAS VEGAS—Nearly 100 printers and suppliers attended the inaugural Print UV 2008 Conference, held here at the Wynn Resort in early March. Produced and sponsored by Air Motion Systems, the event also served as the launching pad for the Print UV Association and a platform for the expanding Print UV online community (www.printuv.com). Discussion topics included how to market and sell UV; innovative UV printing and coating techniques; and the benefits of going 100 percent VOC-free in the UV pressroom. A panel of experts from major press OEMs, as well as UV equipment, ink, coating and