Omni-channel marketing is all about enhancing a customer’s experience when interacting with a particular brand.
It’s that time of year when we’re all hearing lots of talk about New Year’s resolutions. Whether we keep these resolutions and fulfill our commitments or find them more challenging than expected, it is still a good idea to assess our habits, decisions and practices, and ask how we can bring about the most positive and widespread benefit to our world. We all want our legacy to tip the scales to the good.
Seven industry leaders have been inducted into the Ben Franklin Honor Society of PIA at its awards ceremony on Friday, Nov. 18.
Arita Nicholas’ growing commercial printing business showed great promise, but it also had a pretty big problem.
Ever thought about the link between forest fires and your printing choices?
In the latest episode of Who's Mailing What! Confidential, we turn our attention to a 2016 Gold Ink Awards entry submitted by EarthColor! The mailer was created for the Sony Rewards Card program as part of their Holiday 2015 campaign, and was printed by EarthColor on 100-lb. Endurance Gloss Cover paper using an eight-color Heidelberg Speedmaster XL UV press.
Canopy has released an update to its Blueline Report, which ranks the environmental performance of North America’s largest printers.
What makes this publication from commercial printer EarthColor Inc. stand out is the special metallic gold effects on the cover.
This week Julie Greenbaum highlights industry news from Edwards Brothers Malloy and Independent Publishers Group, Modern Litho, Astro-Dynamic Print & Graphic Services, The Inkjet Summit 2016 Award Winners, and Direct Printing Impressions (Heidelberg and Mohawk Fine Paper).
It’s a long way from printing plants in Wisconsin or New Jersey to the rugged wilderness of Canada’s northwest coast and its’ Great Bear Rainforest. Nonetheless, there is a strong and meaningful connection between the hum of the presses and the soft sounds of the vast, living ancient forest.