Butler Street

Customer Loyalty is perhaps the most critical, most misunderstood (and ironically, one of the most easily measured) concepts in the business environment today, and it is important to recognize how understanding loyalty can lead to growth. Customer Loyalty isn't the same as Customer "Satisfaction." Satisfaction is a measure of how well you are doing the job that customers have asked you to do.

It's common that when a salesperson wins a deal, it is because he/she built strong relationships, understood the current challenges, and conveyed how their product or solution would solve those challenges. But, when a deal is lost, it was because "The price is too high" or "We don’t have XYZ."

You’ve finally gotten a meeting with the Key Decision Maker at a large client or prospect. You’ve picked up your colleague at the airport and when you get to the exit ramp, the conversation goes like this: "Ok, we’re getting close, now what are you going to say and what am I going to say?" Has that happened to you?

The Best of Print & Digital Award recognizes printing companies with the highest customer loyalty.

ClientFit is new software from Butler Street, which provides a proactive approach to account management.

The Best of Print & Digital program was started in 2016 to recognize companies that are considered best in class by clients they serve.

A free, live webinar with industry experts that focuses on top 10 reasons you may regret not performing a Net Promoter Score survey.