Recently, an increase in printed magazines and catalogs matched with online media has been used to drive awareness of a brand.
This week Julie Greenbaum highlights Mark Michelson's video interview with Kimberly Lawton Koon, president and CEO of Lawton Connect of Orlando, Florida. Other industry news highlighted is from RR Donnelley, Heidelberg, the Graphic Arts Show Company, Epicomm, Taylor Corporation, Verso, Arandell Corporation, and Sustainable Forestry Initiative.
Arandell Corp. has partnered with the Milwaukee County Transit System (MCTS) to be featured in its newest TV ad campaign, "New Routes. New Moves. Transit and Jobs Go Together." The campaign includes a 30-second TV spot that highlights Arandell and some of its associates who ride to work on MCTS bus route #279, and how the new bus route is connecting workers to industrial parks in suburban communities.
Undertaking its first major interior remodel in over 34 years, Arandell Corp. is redesigning its offices. The office remodel project will happen in phases throughout the coming years and will include an environmentally responsible design, open spaces and natural lighting. The last major update Arandell underwent was in 2007 with a building expansion.
As Arandell Corp. continues to grow, it has strengthened its leadership team with the appointment of Mark Heimerl as senior vice president of sales and marketing. He was previously the director of sales and marketing of printing at RBP Chemical Technology. “It is exciting to be part of a company that has such strong history and reputation in the industry," said Heimerl.
If catalogers and magazine publishers were looking for the right mix in 2013, their main challenge in 2014 was ensuring a seamless integration between print and the Web. As a result, more and more catalog and publication printers are changing their focus from solely providing ink-on-paper products to becoming true multi-channel partners.
Commercial printer company and personnel news from Printing Impressions’ December 2014 edition, including Burton & Mayer, Flesh Co., Kay Printing, Western States Envelope & Label, Dickinson Press, Dscoop, Capital Imaging, Beeline and Blue, HP, Arandell Corp., Cimpress and Vistaprint.
Commercial Printing Industry News Briefs from Printing Impressions' December 2014 edition, including Walsworth, Boyd Brothers Printing, Arandell Corp., Cenveo Corp., Becker, Burton & Mayer, World Marketing, Benny Landa and Graphic Arts Studio.
MENOMONEE FALLS, WI—Arandell Corp., which specializes in catalog printing and omni-channel solutions, announced that Board Chairman Don Treis and his family have sold the company to President Brad Hoffman and other members of management, effective Nov. 14.
Arandell Corp. has announced a new ownership team. Board Chairman Don Treis and his family have sold the company to President Brad Hoffman and other members of management, effective Nov. 14, 2014. The family hand-selected Hoffman, who brought in the current leadership team and worked collaboratively with the family to develop and implement a succession plan.