Allegra Network

How NOT to Sell to Not-for-Profits
August 18, 2015 at 8:30 am

Not-for-profits represent a huge market segment with 1.5 million non-profit organizations representing $1.65 trillion in the U.S. alone. Ted Raymond, principal at Allegra Marketing and Print, is an expert at selling to this market with considerable success. When I asked him what he sees as the biggest mistake print and marketing services providers make when trying to sell to this market, he didn’t hesitate for a second.