Adobe Systems

Adobe Ranked World’s Greenest IT Company By Newsweek
June 9, 2014

In Newsweek’s 2014 Green Rankings released this week, Adobe was ranked as the second greenest company in the United States, and third greenest in the world. In the category of IT companies, Adobe tops the list both in the United States and globally.

Interactive Content Apps for Tablets, Smart Phones Create Revenue Opportunities
April 1, 2014

For printers that already offer layout and design services, an unexpected revenue source (or at least a way to retain customer loyalty) may be digital media itself, in the form of interactive apps for tablets and smartphones. Unlike Websites, apps can be created with the same tools used to produce printed pages. With a modest software investment, plus incremental training of existing staff, printers can offer their clients supplemental interactive collateral—to complement their printed products.

Adobe Upgrade May Leave Some eBook Readers in the Dark
February 18, 2014

Adobe has issued a proclamation that starting in July, the vast majority of e-reader apps and hardware devices will not be able to read purchased eBooks anymore.

This announcement stems from a massive upgrade to the encryption system Adobe has implemented in their new Digital Editions 3.0 and will have reverberating effects on ePub books all over the world. Unless thousands of app developers and e-reader companies update their firmware and programming, customers will basically be unable to read books they have legitimately purchased.

The big drawback to the mandatory Adobe upgrade is all of the old e-readers, reading apps, and older

Latest Adobe Stats Show Rapid Growth in Digital Publication Readership
December 10, 2013

New data released by Adobe reveals that Adobe Digital Publishing Suite (DPS) is powering significant circulation growth and reader engagement in digital magazines. Data also shows subscribers spending an average of 50 minutes in DPS digital issues each month.

Adobe Pushes New Pricing Model For Marketing Campaigns
November 12, 2013

Starting in January, Adobe Campaign, one of six digital marketing units the maker of Photoshop and other well-known software runs as part of its Marketing Cloud services, will no longer be priced on the number of e-mails sent. Instead of this CPM or cost-per-thousand e-mails pricing that’s the current industry standard, Adobe will charge a “platform fee” plus a fee per customer profile.

Adobe declined to get specific on those costs since they will vary based on the company’s size and other factors. Suresh Vittal, Adobe Campaign’s vice president of product strategy, said Adobe itself spends about $700,000 a year to

Adobe Data Breach Bigger Than Initially Thought
November 1, 2013

BOSTON—Adobe Systems reported earlier this week that the security breach, first reported last month, was far greater than initially thought, with attackers obtaining data on more than 38 million Adobe customer accounts, Reuters reported.