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Bill Farquharson

The Sales Challenge

By Bill Farquharson

About Bill

As a 30 year sales veteran, Bill has the perspective of a been-there, done-that sales rep in the commercial print arena. Following sales fundamentals and giving unapologetically "old school" advice, he writes and speaks in an entertaining fashion to make his points to sales people and owners who sell. "Bill Farquharson will drive your sales momentum."

 

Sales Inferiority

Printing sales reps give away far too much power in the process of gaining appointments. In this week's blog, Bill Farquharson ponders that issue and calls on The Bobs for help.  Read More >>

Industry Centers:

Difficult Sales Conversations

Everything is sailing along and then...BAM...you're fired! What happened is not just a failure to sell but a failure in sales management. Read all about it in Bill Farquharson's blog.  Read More >>

Industry Centers:

The Sales Bridge

Once you get that prospect on the phone, you need to get to the Sales Bridge as fast as possible. In this week's blog, Bill Farquharson talks about what that means, why it's important, and how to get there.  Read More >>

Industry Centers:

The "Um" Clap

Part of the image that you portray comes from the words that you use and how you use them. In this week's blog, Bill Farquharson offers a unique cure for "um" disease.  Read More >>

Industry Centers:

Change Your Sales Attitude

If you believe the prospects and customers hold all of the power, this blog is for you. You are stronger than you think you are and more valuable than you give yourself credit for. Read more in this week's blog by Bill Farquharson.  Read More >>

Industry Centers:

When to STOP Overcoming the Objection

I am a blackhole for bad customer service. I’ve known this ever since I was young. If there is a customer service disaster waiting to happen, it is waiting for me to find it. Such was the case when I called the The Boston Globe to temporarily cancel my Sunday newspaper subscription.  Read More >>

Industry Centers:

The Far Side of Printing

Your customers are telling you how to keep them happy. Are you listening? Read this week's blog from Bill Farquharson for more.  Read More >>

Industry Centers:

Good News: Your Client Just Closed

What if I told you your biggest account would shut down in 30 days and further, what if I added that this was GOOD news? Read Bill Farquharson's blog for an explanation.  Read More >>

Industry Centers:

Three Reasons to Become a Marketing Service Provider

In this week's blog, Bill gives up his space for a recent Clemson graduate, Hannah Sellers, who takes a look at the move from printer to Marketing Service Provider.  Read More >>

Industry Centers:

When Less Sales Calls Are More

Sales managers love to tell salespeople, sales is a numbers game! It makes them feel all warm and managerial. But oatmeal can have that same effect. Instead, subscribe to the theory that less sales calls can be the better way to go as explained by Bill Farquharson's blog this week.  Read More >>

Industry Centers:

Is 4 to 5 Weeks Too Early to Fire a New Sales Rep?

How long before you fire a new sales person for non-performance: six months? nine? A year? In this week's blog, Bill Farquharson makes the case for just four to five weeks.  Read More >>

Industry Centers:

You Are Not Tony Robbins

Okay, so the gods did not bless you with the looks of Zeus and the body of Adonis. You are not outgoing and upbeat and charming. You can still succeed in sales by developing a skill that is just as powerful and far more genuine. Find out how in Bill Farquharson's blog.  Read More >>

Industry Centers:

How to Run A Seminar That Kills Your Business

If you have ever run a seminar or teaching event at your shop, you know how much work they can be. But did you know how much damage can be done if you don't do them right? That's the subject of this week's blog by Bill Farquharson.  Read More >>

Industry Centers:

Old School's Friendly Skies

An old ad for United Airlines is even more relevant today than when it first ran 25 years ago. Read Bill Farquharson's blog for a walk down memory lane.  Read More >>

Industry Centers:

20 Seconds of Insane Courage

The reaction to a Monday sales tip called "Insane Sales Courage" from Bill Farquharson was so strong that the text from that day's message is the subject of this week's blog.  Read More >>

Industry Centers:

The Power of Negative Thinking

Everyone loves an optimist. And yet sometimes thinking negatively can have its advantages, too. Read Bill Farquharson's blog and learn why Eeyore had it right.  Read More >>

Industry Centers:

Printers and Other Nonprofits

Is it worth your time to call in a nonprofit or is being in printing enough? The case for and the case against is the subject of Bill Farquharson's blog.  Read More >>

Industry Centers:

Another Useless Sales Week

How can you see value in day after day, week after week of fruitless sales activity? Check out Bill Farquharson's blog for the answer.  Read More >>

Industry Centers:

Sales, Love and Liquor

Ask anyone who has worked their way through college what they learned from that experience and you are likely to get an earful. This week in Bill Farquharson's blog, read about the effect of working his way through UMass at a liquor store.  Read More >>

Industry Centers:

The Internal Sale

As hard as it is to land in order, your toughest sale might still be ahead of you. Salespeople often find themselves to be up against an equally challenging internal sale to the Estimator, Production Manager or the Bindery Department.  Read More >>

Industry Centers: