Open Enrollment | Subscribe to Printing Impressions HERE
Follow us on
Kelly Mallozzi


By Kelly Mallozzi

About Kelly

Now working as a consultant, Kelly sold digital printing for 15 years so she understands the challenges, frustrations and pitfalls of building a successful sales practice. Her mission is to help printers of all sizes sell more stuff. Kelly's areas of focus include client recovery, retention and acquisition, and marketing communications projects.
Kelly graduated from the University of Michigan with a degree in Political Science and, among other notable accomplishments, co-founded the Windy City Rollers, a professional women's roller derby league.


Tips for Surviving the Chaos of Busy Times

Chaos is awesome, because it usually means that business is booming. But it can also inspire terror, not to mention heartburn. Here are a few strategies that have helped me get through the chaotic, stressful and, yet, productive time I′ve been experiencing.


I can recall from my early days in sales that I rarely asked the question, “Why?” And here’s why I should have. What comes after the question that begins with “why” is vital to you. And you need to learn how to ask it, shut your mouth, and listen to the answer, because you need to hear what your prospect or customer is telling you.  Read More >>

Industry Centers:

Giving Thanks for My Local Library

You may have heard me say this before—I am a huge fan of my public library. Your library card may be one of the only cards in your wallet that can literally save you thousands of dollars a year.  Read More >>

Modernization Comes to the Hiring Process

I have spent much of my career hiring sales people. It used to be a pretty simple process. If I were a sales manager today, the process I used would be NOTHING like that old one.  Read More >>

Industry Centers:

You’re a Hard Habit to Break

When it comes to work, my bad habit is getting distracted. I am pathological about letting interruptions get in the way of what I need to do. Do you have a habit that you need some help overcoming?  Read More >>

Industry Centers:

Election Campaigns: Your New Best Friend?

Is it just me, or are you finding that politicians are spending a ton of money on printing this election cycle, too? Do you do any political printing? Why or why not? Obviously, it’s too late now for you to go out and start calling on candidates.  Read More >>

Industry Centers:

Girls, Girls, Girls

I just got back from GRAPH EXPO 2012, where I spent the majority of my time at the Girls Who Print booth inside of Deb Corn’s Printerverse section of the show floor. It’s important that we girls stick together via groups like Mary Beth Smith’s Girls Who Print.  Read More >>

Industry Centers:

Selling Past the Close; or When to Shut UP!

Do you ever sell past the close? To put it more bluntly, Do you know when to shut the hell up, recognize that you have won, and get the hell out of there? Remember that you can screw up even after the customer says yes.  Read More >>

Industry Centers:

Make ’Em Laugh, Part II

Ah, song parodies. I grew up listening to Weird Al Yankovic sing songs like “Eat It” and “Like a Surgeon.” Following my last post, I got a message from a printer who has jumped on the song parody train with great success.  Read More >>

Companies Mentioned:

Industry Centers:

Make ’Em Laugh – Part I

Last week, I got an email from a marketing guy at a wholesale printer in the great state of Texas. In response to my blog about how important passion is to your selling life, he sent me this video.  Read More >>

Industry Centers:

Passion is the Fashion - and It Sells

Passion informs people. It gets them excited. And when they hear and see passion, it moves them to act. So if you are passionate about what you do, and use it to tell stories about how you help people, how you solve problems and get companies to their goals and beyond, you will be seen as more attractive.  Read More >>

Industry Centers:

Right Person, Wrong Role

It can be very tempting to take your most-successful CSR and try to turn him/her into an outside sales person. It can make a lot of sense when done correctly. But PLEASE, make sure you do it the right way.  Read More >>

Industry Centers:

Thoughts from the Wee Small Hours of the Morning

I do not wish insomnia on ANYONE. The feeling of not being able to sleep, especially when you have something important to do the next day, is horrifying. But once you find you can’t sleep, what do you do?  Read More >>

Truth AND Consequences?

We’ve spent quite a lot of time talking about why time management is important and what it means to a salesperson to have good or bad time-management skills. So this is going to be one of those blog posts where I tell you brutal truths about myself and hope you don’t judge me too harshly.

Industry Centers:

Using Manipulation, but in a Good Way

I was listening to the radio the other day, and there was a segment about the ways in which people and companies use persuasive tactics to communicate with and sell to their customers and prospects. “Foot in the Door” is the one I want to focus on today.  Read More >>

Industry Centers:

You Rarely Get What You Do Not Ask For

It will be much more difficult for you to get what you want from your life if you do not identify what you want and figure out who can help you to get it. How does this translate into sales?

Industry Centers:

When Do You Qualify a Prospect?

I’ll never forget the time I sat down to lunch at an expensive restaurant with a “potential BIG customer.” He ordered an expensive entrée and we got to chatting. It turned out he was an IT guy. Meaning this guy will NEVER buy print from me.  Read More >>

Industry Centers:

How Ethical Is Your Behavior as a Customer?

We expect our customers to appreciate the service that we give them and understand that we are in business to make profit and employ people. But do we treat other businesses the same way? We should walk the walk and talk the talk.  Read More >>

Industry Centers:

Get the Intern to Do It!

EVERY owner I talk to laments how hard it is to find good sales talent these days. So what if you MADE the talent? Foster a relationship with the new generation and teach them what you want them to know.  Read More >>

Industry Centers:

5 Other Ways PIworld Can Help You Sell More

I hope that you read all of the PIworld sales and marketing blogs because they offer ideas on how to sell more and you can be more successful because of them. There are many other sales resources available on Printing Impressions’ Website, and it’s possible that you may not know about all of them.  Read More >>

Industry Centers: