Open Enrollment | Subscribe to Printing Impressions HERE
Connect
Follow us on
Advertisement
 
Kelly Mallozzi

Success.In.Print

By Kelly Mallozzi

About Kelly

Now working as a consultant, Kelly sold digital printing for 15 years so she understands the challenges, frustrations and pitfalls of building a successful sales practice. Her mission is to help printers of all sizes sell more stuff. Kelly's areas of focus include client recovery, retention and acquisition, and marketing communications projects.
 
Kelly graduated from the University of Michigan with a degree in Political Science and, among other notable accomplishments, co-founded the Windy City Rollers, a professional women's roller derby league.

 

Girls, Girls, Girls

I just got back from GRAPH EXPO 2012, where I spent the majority of my time at the Girls Who Print booth inside of Deb Corn’s Printerverse section of the show floor. It’s important that we girls stick together via groups like Mary Beth Smith’s Girls Who Print.  Read More >>

Industry Centers:

Selling Past the Close; or When to Shut UP!

Do you ever sell past the close? To put it more bluntly, Do you know when to shut the hell up, recognize that you have won, and get the hell out of there? Remember that you can screw up even after the customer says yes.  Read More >>

Industry Centers:

Make ’Em Laugh, Part II

Ah, song parodies. I grew up listening to Weird Al Yankovic sing songs like “Eat It” and “Like a Surgeon.” Following my last post, I got a message from a printer who has jumped on the song parody train with great success.  Read More >>

Companies Mentioned:

Industry Centers:

Make ’Em Laugh – Part I

Last week, I got an email from a marketing guy at a wholesale printer in the great state of Texas. In response to my blog about how important passion is to your selling life, he sent me this video.  Read More >>

Industry Centers:

Passion is the Fashion - and It Sells

Passion informs people. It gets them excited. And when they hear and see passion, it moves them to act. So if you are passionate about what you do, and use it to tell stories about how you help people, how you solve problems and get companies to their goals and beyond, you will be seen as more attractive.  Read More >>

Industry Centers:

Right Person, Wrong Role

It can be very tempting to take your most-successful CSR and try to turn him/her into an outside sales person. It can make a lot of sense when done correctly. But PLEASE, make sure you do it the right way.  Read More >>

Industry Centers:

Thoughts from the Wee Small Hours of the Morning

I do not wish insomnia on ANYONE. The feeling of not being able to sleep, especially when you have something important to do the next day, is horrifying. But once you find you can’t sleep, what do you do?  Read More >>

Truth AND Consequences?

We’ve spent quite a lot of time talking about why time management is important and what it means to a salesperson to have good or bad time-management skills. So this is going to be one of those blog posts where I tell you brutal truths about myself and hope you don’t judge me too harshly.
 Read More >>

Industry Centers:

Using Manipulation, but in a Good Way

I was listening to the radio the other day, and there was a segment about the ways in which people and companies use persuasive tactics to communicate with and sell to their customers and prospects. “Foot in the Door” is the one I want to focus on today.  Read More >>

Industry Centers:

You Rarely Get What You Do Not Ask For

It will be much more difficult for you to get what you want from your life if you do not identify what you want and figure out who can help you to get it. How does this translate into sales?
 Read More >>

Industry Centers:

When Do You Qualify a Prospect?

I’ll never forget the time I sat down to lunch at an expensive restaurant with a “potential BIG customer.” He ordered an expensive entrée and we got to chatting. It turned out he was an IT guy. Meaning this guy will NEVER buy print from me.  Read More >>

Industry Centers:

How Ethical Is Your Behavior as a Customer?

We expect our customers to appreciate the service that we give them and understand that we are in business to make profit and employ people. But do we treat other businesses the same way? We should walk the walk and talk the talk.  Read More >>

Industry Centers:

Get the Intern to Do It!

EVERY owner I talk to laments how hard it is to find good sales talent these days. So what if you MADE the talent? Foster a relationship with the new generation and teach them what you want them to know.  Read More >>

Industry Centers:

5 Other Ways PIworld Can Help You Sell More

I hope that you read all of the PIworld sales and marketing blogs because they offer ideas on how to sell more and you can be more successful because of them. There are many other sales resources available on Printing Impressions’ Website, and it’s possible that you may not know about all of them.  Read More >>

Industry Centers:

Were You Born to Sell?

An age-old question on the mind of many people who have ever been in sales or managed anyone in sales or had to hire anyone in sales is, “Are great salespeople born or made?”  Read More >>

Industry Centers:

Rider Dickerson Scores Big with printForum

In addition to now owning a world-class branded customer forum and solidifying partnerships with key vendors that help defray the cost of the event, Rider Dickerson has experienced immediate sales results from hosting printForum. The overarching value is the community that it is building.  Read More >>

Companies Mentioned:

Industry Centers:

Are You a Unicorn?

Unicorns are all ideas and creativity, but very little execution and follow through. Being a unicorn is not fatal. There just are a few things you’ll want to do to make your unicorn-ness produce sales results and profits for you.  Read More >>

Industry Centers:

How You Say It Matters

We are all kind of in the hospitality industry, so the more we make our clients and prospects feel at home, the more loyal they will be—and the more inclined they may be to spread the word as a result.  Read More >>

Industry Centers:

Five Lessons My Oldish Self Would Teach My Young Self

If I had the opportunity (at 42) to come face to face with the 18- or 22-year-old me, what would I say? The following are the thoughts that are fit to print in a business magazine.  Read More >>

Industry Centers:

Five Things I Learned from ‘Moneyball’

As soon as I got wind of this movie, starring Brad Pitt and recounting the 2002 Oakland A’s pioneering use of sabermetrics, I knew I would get a blog out of it. Here are five lessons I think we can all take away from this story:  Read More >>

Industry Centers: