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Kelly Mallozzi

Success.In.Print

By Kelly Mallozzi

About Kelly

Now working as a consultant, Kelly sold digital printing for 15 years so she understands the challenges, frustrations and pitfalls of building a successful sales practice. Her mission is to help printers of all sizes sell more stuff. Kelly's areas of focus include client recovery, retention and acquisition, and marketing communications projects.
 
Kelly graduated from the University of Michigan with a degree in Political Science and, among other notable accomplishments, co-founded the Windy City Rollers, a professional women's roller derby league.

 

Truth AND Consequences?

We’ve spent quite a lot of time talking about why time management is important and what it means to a salesperson to have good or bad time-management skills. So this is going to be one of those blog posts where I tell you brutal truths about myself and hope you don’t judge me too harshly.
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Industry Centers:

Using Manipulation, but in a Good Way

I was listening to the radio the other day, and there was a segment about the ways in which people and companies use persuasive tactics to communicate with and sell to their customers and prospects. “Foot in the Door” is the one I want to focus on today.  Read More >>

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You Rarely Get What You Do Not Ask For

It will be much more difficult for you to get what you want from your life if you do not identify what you want and figure out who can help you to get it. How does this translate into sales?
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When Do You Qualify a Prospect?

I’ll never forget the time I sat down to lunch at an expensive restaurant with a “potential BIG customer.” He ordered an expensive entrée and we got to chatting. It turned out he was an IT guy. Meaning this guy will NEVER buy print from me.  Read More >>

Industry Centers:

How Ethical Is Your Behavior as a Customer?

We expect our customers to appreciate the service that we give them and understand that we are in business to make profit and employ people. But do we treat other businesses the same way? We should walk the walk and talk the talk.  Read More >>

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Get the Intern to Do It!

EVERY owner I talk to laments how hard it is to find good sales talent these days. So what if you MADE the talent? Foster a relationship with the new generation and teach them what you want them to know.  Read More >>

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5 Other Ways PIworld Can Help You Sell More

I hope that you read all of the PIworld sales and marketing blogs because they offer ideas on how to sell more and you can be more successful because of them. There are many other sales resources available on Printing Impressions’ Website, and it’s possible that you may not know about all of them.  Read More >>

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Were You Born to Sell?

An age-old question on the mind of many people who have ever been in sales or managed anyone in sales or had to hire anyone in sales is, “Are great salespeople born or made?”  Read More >>

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Rider Dickerson Scores Big with printForum

In addition to now owning a world-class branded customer forum and solidifying partnerships with key vendors that help defray the cost of the event, Rider Dickerson has experienced immediate sales results from hosting printForum. The overarching value is the community that it is building.  Read More >>

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Are You a Unicorn?

Unicorns are all ideas and creativity, but very little execution and follow through. Being a unicorn is not fatal. There just are a few things you’ll want to do to make your unicorn-ness produce sales results and profits for you.  Read More >>

Industry Centers:

How You Say It Matters

We are all kind of in the hospitality industry, so the more we make our clients and prospects feel at home, the more loyal they will be—and the more inclined they may be to spread the word as a result.  Read More >>

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Five Lessons My Oldish Self Would Teach My Young Self

If I had the opportunity (at 42) to come face to face with the 18- or 22-year-old me, what would I say? The following are the thoughts that are fit to print in a business magazine.  Read More >>

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Five Things I Learned from ‘Moneyball’

As soon as I got wind of this movie, starring Brad Pitt and recounting the 2002 Oakland A’s pioneering use of sabermetrics, I knew I would get a blog out of it. Here are five lessons I think we can all take away from this story:  Read More >>

Industry Centers:

Groupon Takes Customer Service to a Whole New Level

I wrote a blog a while back about whether there is a place in our industry for a version of the Groupon business model. The response was mostly a qualified “NO!” Here’s what we can and should take from the Groupon model—absolutely ridiculous customer service.  Read More >>

Industry Centers:

These Guys Get It!

I got an invitation to an event by Rider Dickerson a few days ago. This is such a great example of how a printing company can also present itself as a content provider and an industry resource on topics that often extend beyond putting ink on paper.  Read More >>

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Don’t Let Puking Dogs Lie

Once again, we were awakened by a puking dog in our bed. And I said to myself, “How many times do I have to learn this lesson?” When it comes to mistakes or missteps in your work life, how many of them make a second (or third, or fourth) appearance?  Read More >>

Industry Centers:

Pinterest – It’s not Just for Bored Stay-at-Home Moms

My friends kept talking about Pinterest and I thought, “Good God, please, not another time suck!” And then, Kevin P. Keane turned me onto Pinterest as a way for us folks to share cool stuff about print.  Read More >>

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Why Do You Do What You Do?

I took last week off from writing because my daughter was hospitalized. As often happens with a life event, I found myself reflecting on the big questions. And it got me wondering about all of you. Do you LOVE your work?  Read More >>

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Google It! Print is Alive (Part II)

Imagine how thrilled I was when I got a direct mail piece from...GOOGLE! What is so exciting about this example is that it’s almost a “reversal”—a technology company born on the Internet now using direct mail to drive more traffic back to the Web.  Read More >>

Industry Centers:

When All Else Fails, Remember These Five Things

As some of you know, I am a big reader. I just devoured “11/22/63” by Stephen King. There was a little snippet in there that got me thinking about simplicity and the fundamentals. The first of these five recommendations I got from the book, the others are my own additions:  Read More >>

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