Success.In.Print
By Kelly Mallozzi
About Kelly
Now working as a consultant, Kelly sold digital printing for 15 years so she understands the challenges, frustrations and pitfalls of building a successful sales practice. Her mission is to help printers of all sizes sell more stuff. Kelly's areas of focus include client recovery, retention and acquisition, and marketing communications projects.
Kelly graduated from the University of Michigan with a degree in Political Science and, among other notable accomplishments, co-founded the Windy City Rollers, a professional women's roller derby league.
When Time Is NOT on Your Side
No one wants to give bad news, miss a deadline or let down a client. But it happens, and probably more often than we’d like to admit. So where do we start to make it all better?
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Loose Lips Sink Ships
Last week, I spent in excess of seven hours between my doctor and the labor and delivery facility, which are luckily in the same building. I came in contact with dozens of people; nurses, porters, technicians, doctors and administrators. And here is what I experienced on two separate occasions that same day. Complaining.
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Client Problem? Make Sure You Involve Them in the Solution!
Like it or not, we are all in the service business, and solving problems is one of the ways that we can strengthen, solidify and build our loyal customer base. Involving the client in the solution, making them feel heard and important is a vital process. Don’t lose a customer because you were too busy upholding policy or standing your ground to remember why you are in business in the first place. No customers, no business.
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A Few of My Favorite Things
Today’s idea is borrowed from a columnist for the Chicago Tribune, Mary Schmich, a Pulitzer Prize winner and beloved Chicago institution (for those of us who still read newspapers). This past week she wrote about some of her favorite books, movies, and other pop culture items du jour. I immediately glommed on to this topic and figured I could relay some of my favorite sales material and inspirations for all of you.
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How to Get a 4 Star Rating
Here are a few things that you can learn about giving your customers a first class buying experience while charging a super premium price. (I can imagine there will be a lot of skeptics out there and push back regarding charging high prices, and I understand.) I will discuss the high price philosophy in another blog.
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