Success.In.Print
By Kelly Mallozzi
About Kelly
Now working as a consultant, Kelly sold digital printing for 15 years so she understands the challenges, frustrations and pitfalls of building a successful sales practice. Her mission is to help printers of all sizes sell more stuff. Kelly's areas of focus include client recovery, retention and acquisition, and marketing communications projects.
Kelly graduated from the University of Michigan with a degree in Political Science and, among other notable accomplishments, co-founded the Windy City Rollers, a professional women's roller derby league.
Dude! Seriously! Use Vistaprint!
A Vistaprint user like the one above is NOT your customer. Now, when he opens up his own gym, hires a staff and expands, THEN he is your customer, so we can thank Vistaprint for helping to get him there.
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Shout it from the Mountaintop: Print is ALIVE!
I got a rare opportunity to go out to dinner with my husband and another couple. One of the reasons my husband’s friend chose the place was because, “I think it’s really cool that they give you a postcard when they bring the check.”
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Resolutions, Goals and Changes, Oh My!
Each January, talk turns to resolutions, new beginnings and reinvention. What is the change you want to see in your world? And what new tools are available to you to make those changes happen? Here are a few items you might want to be aware of:
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5 Steps to a Prosperous and Happy 2012...
...if the Mayans are wrong. There is no ONE thing you can do, buy or become to make your business a thriving enterprise. Let’s reflect on real and relevant ways to make positive changes to your business this year.
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Printer vs. Marketing Service Provider - Be What You Are
I think printers should be printers. I don’t think it’s a good idea to try to reinvent yourself as a marketing service provider and run the risk of alienating potential customers who are marketers. I know I’m probably very unpopular right now, having said that, and I expect a lot of you out there will disagree.
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