Speak Your Piece
By Who's Up Next
About Who's Up
PIWorld is providing an open mike for members of the graphic arts community, along with our own staff people at times, to take a stand, share an observation or just relay an item of interest.
We will be coming up with our own choices of people to invite to be "Who's Up Next," but interested parties are also encouraged to email a topic and short description of a post (text, video or audio) they would like to submit for consideration to webeditorpi@napco.com.
The views expressed are those of the individual contributor and not Printing Impressions / PIWorld.
The Next Wave of Cross-Media Communications: A Perfect Storm
Marketers are hustling to respond to the changing needs of customers with personalized offers that address where, when and how they want to be reached.
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What’s Your ‘118?’
The “118” is my version of what some people still call “the elevator pitch”...8 compelling seconds to hook me and up to 110 seconds to drive it home.
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Becoming a Strong Link in Chain of Communications
Printers are printers and that is a fact that should not be hidden, but they need to become an extension of the communication process.
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Managing Content Drives Additional Value Add
Takeaways for printing companies from the joint On Demand/Info 360 AIIM Conference & Expo.
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The Perfect Storm: Recession, Postal Changes and Now Paper?
The international trade dispute initiated by three paper makers could lead to a considerable pull back for those printers who teeter on the edge of existence.
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