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John Foley Jr.

Smart Marketing Insights

By John Foley Jr.

About John

John Foley Jr. is the CEO of interlinkONE and Grow Socially. John and his team help printers get on a strong path to marketing success. Their approach includes software solutions, consulting, Website development, marketing audits, and strategic marketing plans. interlinkONE’s software solutions for the print industry include their marketing automation platform, MAX, and ilinkONE V8. Learn more about MAX: Marketing Automation. Executed. by visiting MarketWithMAX.com, John at JohnFoleyJr.com, and his companies at interlinkONE.com and GrowSocially.com.
 

Why Mobile Matters

If you want to be successful and keep your marketing and services relevant, mobile matters. Mobile has completely integrated itself into our everyday lives, and is now the bridge we can call "opportunity" between customers and businesses.  Read More >>

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Why Your Business Needs Great Content

Creating content takes time and effort. Think of it as one of your best tools—it will work better with regular maintenance and polishing—so don’t let it rust. Content that’s in good condition will do a better job of connecting you to your audience and growing your business.  Read More >>

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Taking Small Steps to Big Data

Big data means mining valuable information about your customers and prospects and using that information to deliver more of what they want while building the kind of relationships that foster loyalty. So how can your business get started in big data without breaking the bank or giving team members a massive headache?  Read More >>

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What’s Your Value Proposition?

If you want to grow your customer base and retain current jobs, it’s time to develop a clear understanding and message revolving around what you can do for them.  Read More >>

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How Well Do You Know Your Market?

One of the keys to running a successful business is identifying the needs of your customers and prospects, and proving solutions to those needs. What is it people always say? If you don’t ask, you’ll never know—and there has never been a better time to ask.  Read More >>

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Making Video Work in Your Marketing

Using video for your business doesn't have to be time consuming or expensive. With some basic equipment and time invested in a good script, you can add a new dimension to your marketing and help your business stand out.  Read More >>

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Avoid Making These Content Marketing Mistakes

Content marketing takes patience, planning, and plenty of ideas. Make it easier on yourself and more successful for your business by avoiding the following five common content marketing mistakes.  Read More >>

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'Sell' Your Business in Six Seconds

Vine videos are short and sweet at only six seconds long. The great thing about this platform is that in order to use it effectively, you don’t have to stage a multi-million dollar campaign, or waste valuable time.  Read More >>

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Building a Brand Voice

Building a brand voice is one of the most important things your business can do for not only public image, but communicating with customers and prospects as well. What you say matters, but how you say it has equal weight. So start paying attention to your brand voice today.  Read More >>

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Big Data and Your Business

Is big data really relevant for your business? The answer is a resounding yes. Big data is useful for any organization that wants to better understand its audience and streamline its marketing accordingly. Let’s take a look at big data, what it is, and how it can help your business.  Read More >>

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Who Are You Talking To?

Customer personas give you a deeper insight into the people you are talking to, which means you will be better able to truly understand their needs. You will be able to put materials together that will grab their attention, appeal to them, and inspire action.  Read More >>

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How Many Words Does a Picture Paint?

Images work best with some thought behind them. Going for the first stock photo you find of a smiling business person will not grab the attention of anyone who engages with your content. The idea is to make readers want to continue, so choose something that relates directly to the subject at hand—and if you can make it humorous or intriguing, even better.  Read More >>

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Making Customer Testimonials Work for You

There’s nothing like a personal testimonial to build stronger customer and prospect relationships. Make it easy and beneficial for your customers to provide testimonials, and be sure to show your prospects how positively great you are to work with.  Read More >>

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Is Your Content Out of Ideas?

If your content is stale and redundant, why would customers and prospects come back for more? Trust me, I understand that coming up with great, image-rich content when there’s so much going on is no easy task, especially when it feels like you’re aimlessly staring at a blank screen. So the next time you find yourself out of ideas, try these 10 tricks to kick start your creativity and inkjet new life into your content.  Read More >>

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Making Your Print Business the Best Choice

The competition in this industry is tougher than ever. Hone in on your strengths and make sure your prospects know how those strengths can benefit them, making it clear why your print business is the best choice.  Read More >>

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Strategic Storytelling and Content Marketing

Creating a storytelling strategy to support your content marketing doesn’t have to be difficult, in fact it shouldn’t be. Stories are interesting, and much more fun to listen to than facts. My point is that stories are relatable and evoke emotions—and in my experience as a marketer that is the most effective way to be remembered.  Read More >>

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Three Reasons Why Stories Are Important

If you’re looking to truly connect with prospects in today’s information savvy world, it’s vital to find interesting, and subtle ways to make the value of your organization stand out, and stories are the best way to do just that.  Read More >>

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5 Steps for Creating Enticing QR Codes

QR codes are a straightforward and cost effective way of expanding your customers' experience. Plan your QR codes carefully and use a strong call to action, then release them into the wild to do their work for you.  Read More >>

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How to Use Local Information in Your Marketing

Location-specific marketing can both connect you to your local community and help you take advantage of passing footfall to increase your trade. Start looking around at your local scene today and decide how being a part of it could be advantageous to your business.  Read More >>

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Does Your Content Need a Spring Cleaning?

If you are looking to grow your business through marketing, it's time to focus on creating attention-grabbing content that is free of waffle, jargon, and self-importance. Give your content a spring clean by asking yourself the following five questions.  Read More >>

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