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Noel Ward

Real World Digital

By Noel Ward

About Noel

Noel Ward is Managing Director of Brimstone Hill Associates, which specializes in marketing communications in the printing industry, including video production. He can be reached at 603-672-3635 or via email at noel@brimstonehill.com. His website is brimstonehill.com, and he has a YouTube channel.
 

Learning How Digital Press Vendors Think

Seeing the equipment and software on the show floor are only part of the value of shows like Graph Expo. At least for analysts and members of the press, a big part is learning how companies are approaching the market and how they think about their products and services.  Read More >>

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What I Did Instead of Watching the Bears Game

So what was new at GRAPH EXPO 2011? Not a lot, really, at least of truly major significance. Still, there were things worth talking about, and my next couple of blogs will cover some of them.  Read More >>

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What’s the Best Digital Color Press?

With a few variations, a recurrent question in some of the LinkedIn groups I frequent is something along the lines of, “What’s the best digital color press?” Which press is “best” should be determined by a series of other questions.  Read More >>

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Game, Set, Match - Xerox and the U.S. Open

Sponsorships and partnerships can be combined to provide real benefits for all involved. We haven’t seen too much of this in the printing and document industries, but that’s changing with the Xerox presence at the U.S. Open tennis championship that’s underway in New York City.  Read More >>

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Océ Throttles Up Inkjet Market

The new JetStream 1400 and 3000 machines give Océ nine high-speed inkjet systems that are divided into four logical breaks, albeit with some overlap. With its range of products, a tight focus on the markets with the most potential, and Canon’s intent to be one of the leading forces in print communications, we can expect to see even more from Océ.  Read More >>

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Details Matter with Personalization

As companies try to connect with customers in new and more engaging ways in print and electronic media, and print providers try to make the leap to being marketing services providers, a new level of attention to detail is called for.  Read More >>

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‘Paper Because’...Following the Paper Trail

I’m officially tired of the noise about how paper is being replaced by e-Readers, iPads, and other electronic devices. Sure, some of print has already gone and more is going away forever, but that hardly means print is dead.  Read More >>

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Wider, Faster, Better...HP Rolls Out New Inkjet Domination Tool

At O’Neil Data Systems in Los Angeles this week, HP rolled out the T400, the newest member of its growing family of high-speed inkjet presses. With a 42" print width and 600 fpm throughput, it delivers width, speed, MICR capability and a generous helping of print quality.  Read More >>

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Experiencing a New Dimension of Print

We are a sensual species. The more of our five senses we use, the more memorable the experience. This certainly extends to print, yet nearly all digitally printed pages involve only our sense of sight.  Read More >>

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A Quick Take on Canon RevGen

All the major print-engine vendors offer business development programs comprised of software, print samples, assorted support materials and more, all aimed at helping customers better market digital printing. Canon’s RevGen—as in Revenue Generation—takes a hands-on mentoring approach.  Read More >>

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Monetizing Social Media Via Brand Extensions

Imagine you’re visiting the Facebook page of your favorite sports team or rock band. Suppose that, with a few clicks, you could create a totally personalized calendar—replete with photos of the team or band in action, the days of the month filled in with your own special events and friends’ birthdays, and other spaces populated with pictures from your Facebook albums.
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Volly for Service?

About the last source from which you’d expect to promote a shift to digital delivery is a company with a rich history of putting pages in envelopes and into the mailstream. But that just what Pitney Bowes is doing with Volly, a new service offering launching in the middle of this year.
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Full Stream Ahead for Océ in Color

OK, I'm gonna put this out there right up front. The new Océ ColorStream 3500 inkjet web press announced on Nov. 10 may well go down as a landmark machine for the company and the industry. My colleague Andy Tribute pointed out while we were there that it’s the most important machine the company has introduced in the past 10 years.  Read More >>

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Océ Lightens Up with New ColorStream 3500 Inkjet Press

While the speeds and feeds specs are the same or similar to those of the company's JetStream 1000 system, the new box fills an important space in the market and an important gap in Océ's otherwise robust line of high-speed inkjet systems.  Read More >>

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Get Ready for the Digital Events this Winter

The 2010 trade show and conference season is winding down, but already some of the buzz for 2011 is starting up. That buzz comes in spite of the fact that there are no mega shows in 2011 and many companies are likely to be a bit conservative in their spending as they marshal resources for drupa in May 2012. Still, there are some good things coming in Q1.
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What I Liked at GRAPH EXPO

The first thing I thought was cool was what you didn't trip over the moment you walked in the door...the old guard. Namely, Heidelberg and Komori weren't on hand—going un-missed and un-mourned—while the new big (digital) dogs of print lined the center aisle. A few remaining princes of offset were relegated to spaces further back in the hall, all but lost among the maze of stands that serve the needs of digital print and distribution first.  Read More >>

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Talk of Golf Balls, Candles and Digital Printing's Future

One of the bright spots in digital printing these days—and into the future—is packaging. Much of this work has traditionally been done with offset printing or flexography, which are geared to the longer runs required for most consumer goods. But as those runs shrink, digital presses begin to shine and can offer equal or better quality for many products.  Read More >>

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Do You Speak Image?

Canon Expo 2010, held September 2-3 at the Javits Center in New York City,  showcased an astonishing array of displays, demonstrations and seminars. One takeaway point from the Expo was the idea of images as information. All-digital-all-the-time images can go in any direction on a host of different media. Canon naturally showed support for printing a huge range of images, no matter how they are captured.  Read More >>

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Print Still Critical in the Marketing Media Mix

Epsilon Targeted has just released a new study examining the effectiveness of various media. It found that print is still a favored medium, especially direct mail. What's bound to rattle a few cages among the most ardent advocates of digital media are the attitudes of the sought-after 18-34 year-olds.  Read More >>

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Lights, Camera, Action! - Putting Your Business on Video (Part II)

Video can be a powerful communication tool and engages people in ways that mere words cannot. Picking up where we left off, here are the other things you need to think about when planning, creating, shooting and editing a video to help promote your business and all the value you bring to your customers.
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