Printers’ Pulse
By Erik Cagle
About Erik
Erik Cagle is senior editor for Printing Impressions magazine. He has reported on the graphics arts industry for 11 years.
Going Beyond Ink on Paper
I am looking for contributions from you for my latest masterpiece—diversification opportunities beyond ink on paper. Categories include mailing/fulfillment, marketing services, database/list management, call centers, online storefronts, promotional products, etc. E-mail me at ecagle@napco.com if you would like to participate.
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ISO Printers Who Have Added Package Work
I'm working on an article for an upcoming issue of Printing Impressions that examines commercial printers who have diversified into package printing (including labels). I'm looking for a couple/three interview subjects willing to discuss their experiences, good and bad, and share what they've learned along the way. If you're interested, please e-mail me at ecagle@napco.com with some basic info, and I will reach out to you.
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Seeking Integrated Marketing Campaign Successes
I'm looking for printing companies that have success stories to tell with regards to integrated marketing campaigns. Have you equipped customers with all of the latest tools to help engage their customers and raise response rates? If so, we'd like to hear your story.
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Toshiba, USPS Woes a Call to Arms...So Answer
As the USPS saga continues to unfold, the Printing and Paper Nation need to be heard from in spades. It's time to show our value to the American public, and be heard in a way that validates our products, services and existence.
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Endured a Digital Doom? Talk to Me...
I'm looking for printers willing to share tales about when digital printing equipment attacks: cost of ownership deceptions, service and support nightmares, leasing the wrong gear for your needs, etc. Not looking to bash certain equipment, just cautionary tales with dos and don'ts.
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