Print Confessions
By Graphic Arts Professionals
About Print
Print Confessions is brought to you by Bill Farquharson and Kelly Mallozzi. Each week, read the thoughts of a different graphic arts professional who will share a point of view that can only be written anonymously, and then join in the conversation by posting a comment.
Three Reasons a Client Chooses Us (Hint: Price Is NOT One of Them)
Not to brag, but my customers really love us. Are we even CLOSE to the lowest price? Uh, uh. In fact, the comments we often get are along the lines of, “You were more than twice the winning bid.”
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Diary of a New Print Sales Rep - Entry #1
Being new to the printing industry, I’m here to share my experiences with you as I go, hopefully get some insight from others in the field, and maybe join forces with others who are just starting off as well.
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Three Reasons to Become a Marketing Service Provider - Student Perspective
I am a student at Clemson University and have had the opportunity to talk with some of the industry’s leaders in innovation that have embraced the strategy of becoming a marketing service provider. I offer the following three reasons for becoming a marketing service provider:
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Six Musts for a Printer's Marketing Campaign
Marketing has a strange place in the printing industry. It reminds me of exercising in that everyone talks about needing it, but few do it—fewer do it well, and fewer still do it consistently enough to make a difference. Therefore, I am grateful to this week’s ghost blogger for giving us all a checklist for creating an effective marketing campaign.
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Hey Chicken Little…the Sky Is NOT Falling
Recently, a veteran sales person left our company claiming, “Print is dead.” He had horrible sales volumes over the last three years. The reps complaint—more precisely, his excuse—was that no one is buying print. That’s funny, my presses are running.
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