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Michael Casey

Pressing Ahead

By Michael Casey

About Michael

Michael Casey is the founder of Survey Advantage and strategic partner with several printer associations and franchises. By leveraging information from a printer’s estimation and production software, Mike’s business has helped hundreds of printers automate their customer feedback and lead generation process. He may be reached via e-mail or (401) 560-0311 ext. 103. Read printer case studies on the Survey Advantage Website.
 

Don’t Let Online Posts Ruin Your Reputation

The Internet has changed the game when it comes to voicing your opinion. If you don’t manage your reputation online, you may wake up with a brutal comment at the top of the search results for your company.  Read More >>

Industry Centers:

4 Questions to Ask Before Pricing that Next Job

Instead of chucking out a price based on the request for pricing (RFP) document, product specifications and quantity, slow down a bit. Take the time to consider the four questions below to increase your chances of winning the job.  Read More >>

Industry Centers:

Is There a Social Networking ROI?

Last week, I was with a bunch of business owners discussing their Internet social media efforts. Two of the seven owners were doing something with social networking, yet neither could hang their hat on any revenue generated.  Read More >>

Industry Centers:

Walking the Marketing Talk with Client Surveys

As you push into value-added services, you will need to prove you have your own house in order when it comes to marketing strategy and multimedia techniques. Strategic planning books stress that the first step is analyzing customer and marketing data.  Read More >>

Industry Centers:

Five Steps to an Effective Client E-mail Database

How many print buyer e-mail addresses do you have in your database? The best-run printers have a good grasp on this. Doing a better job in this area is essential to stay ahead of the competition. Keeping your name in front of your customers must be a priority.
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Industry Centers:

Follow-Up Ideas to Improve Your Quote Win-Loss Ratio

We may think customers and prospects prefer we sit tight and wait rather than following up, but customers appreciate follow-up for a number of reasons. Following up on quotes starts with a solid customer relationship management (CRM) system.  Read More >>

Industry Centers:

Why CSR Frank Is So Good

Last week I needed customer service/tech support from a business. Boy is Frank good. Before jumping into why Frank is so good, I want to share the treatment I received from about 50 printers I called last week.  Read More >>

Industry Centers:

Customer Survey Best Practices

Last week, I asked several printer owners the question, “How are you using customer surveys to coach your team, drive performance and engage your customers?” I hope you appreciate the following unedited, in-the-trenches, e-mail responses shared by these owners.  Read More >>

Industry Centers:

Customer Loyalty Scores Reveal ‘Best of Breed’ Printers

Loyalty is measured by asking one question: “How likely are you to recommend us to colleagues and friends?” If a customer is not “very likely” to recommend you, then they are not loyal. The best-run printers achieve over an 84 percent rating.  Read More >>

Industry Centers:

Building Customer Loyalty: Five Practical Tips

These five steps to building brand loyalty will help you to make a conscious effort to try something different or re-energize relationships with a customer you may not have been connecting with lately.

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Industry Centers:

7 Ways to Stand Out in a Crowded Printer World

Seth Godin stresses in his book—"The Purple Cow"—that every business must be exciting to make the customer experience special. How do you make your printing operation exciting compared with the 20,000+ other printers in the country? Here is what other printers have done to be exciting. Some are little things. Some big.  Read More >>

Industry Centers:

Do You Have Soup Nazis in Your Print Business?

Remember that Seinfeld episode where the arrogant cook had such addicting soup that people waited in line and put up with his arrogance just to get “the soup?” Everyone called him the Soup Nazi. I met the Banana Boat Nazi last week while vacationing on Block Island, RI.  Read More >>

Industry Centers:

Style Flexing to Service your Customers Well

Style flexing is an easy concept to grasp, but difficult to do. You need to concentrate on the other person’s needs and how they want to be communicated with when making decisions.  Read More >>

Industry Centers:

The Foundational Big Three to Acquiring and Keeping Customers

Trust, Credibility and Rapport. Print buyers don’t care if you use the best technology, have the best location, or hang out with movie stars. You won’t survive if your foundation is weak.
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Industry Centers:

Consider Survey Frequency and Length

If you are correctly managing the frequency of surveys to repeat buyers, you can anticipate a 20-35% response rate on a continuous basis.  Read More >>

Industry Centers: