Open Enrollment | Subscribe to Printing Impressions HERE
Follow us on

Perception IS Reality

By Ryan Sauers

About Ryan

Ryan T. Sauers is president of Sauers Consulting Strategies and spent nearly 20 years leading printing and promotional product companies prior to founding the firm. The organization consults with printing and promotional product related companies across the country, helping them grow the front end of their organization. Sauers is working on his Doctoral degree in Organizational Leadership and is the author of the top-selling book “Everyone Is in Sales”, with another book in the works.  He is a Certified Myers Briggs Type Indicator and DiSC Practitioner and Certified Marketing Executive. Ryan writes national feature articles and speaks at national conferences on such topics as sales, marketing, communications, leadership, organizational strategy and social media. He is also an adjunct university professor. More info at

The Value of Taking (and Returning) Phone Calls

We are no longer in the printing business but indeed are in the communications business. The way we communicate with everyone defines our brand. Not getting back to people, even if it is to say “no thanks” is bad communications and hurts your company’s brand.  Read More >>

Industry Centers:

Would You Buy from YOU?

This week, I have an example of the confidence, not cockiness, it takes to be successful in sales. Take a cornerback in football. The cornerback, like a salesperson, is an island on to themselves. This means it is a lonely position.  Read More >>

Industry Centers:

Are You Clear Enough?

When you communicate you must be sure your words do not give off the message that you are angry or upset. (Unless you actually are!) Clarity is what will keep your clients coming back to you for their needs and will make your communications more effective. It is frustrating to speak to someone and have no clue what they said. Humans are inherently social, but our lack of clarity is hampering many businesses.  Read More >>

Industry Centers:

The Secret to Sales Success

The secret to sales is quite simple. Keep it simple, be real, love what you do and care more about others than yourself. In this week's blog, I am going to share with you some ways to help you improve in sales.  Read More >>

Industry Centers:

Are You a Winner or a Whiner?

The words in the song “The Only Way I Know,” by Jason Aldean, Luke Bryan and Eric Church, embody the characteristics that winners have. Winners don’t always “win” but always show strong character in how hard they try along the way.  Read More >>

Industry Centers:

Yoda and Other Jedi Mind Tricks

The great companies of the world do not makes excuses, but instead make things happen and find solutions. It is like my good green buddy Yoda said. “It is either do or do not. There is no try!”  Read More >>

Industry Centers:

What’s Your Brand of Communications?

A brand is “shorthand” for the identifying characteristics recalled when your stakeholders reflect upon their experiences with your organization. To help simplify this subject, I have developed an acronym for the word BRAND.  Read More >>

Industry Centers:

Recording the ‘Right’ Message

How does your voice-mail sound when people listen to it? Go ahead and listen to yours. Does your message sound the same as everyone else’s OR is it unique? Remember that the title of this blog is Perception Is Reality, and the way people perceive your v-mail (for them to leave a message on) is their reality.  Read More >>

Industry Centers:

Why Ask Why?

My favorite style of communications uses The 5 Why’s Communications Model. By asking yourself or others “Why?” you are able to reach the root of the question/problem and gain results. When you ask “5 Why” or related questions, you will get to a buyer’s real truth behind an answer.  Read More >>

Industry Centers:

Are You Passionate About Sales?

Many of the greatest communicators possessed strong passion as part of their communications strategy. This is why people were so eager and willing to follow them. Right? Along the same lines, are you passionate about graphic arts industry sales? I mean, are you in love with it?  Read More >>

Industry Centers:

Which Way Do You Want Go?

It seems that everyone or every company I speak to in the printing industry is facing the same concerns, questions and fears. Tough times call for creative, well-planned and confident strategies. Many of the questions asked in this week's blog post, can be addressed through three components known as assessment, challenge and support.  Read More >>

Industry Centers:

Do You Sound Like a Charlie Brown Character?

How do you become more successful in 2013? Well, it is certainly not about buzzwords. Moreover, it is not about creative acronyms or snazzy catch phrases. Success is actually quite simple. Be YOU! Treat others the way you want to be treated. Communicate with others the way that they like to communicate. You see, people can duplicate what you say and do, but they cannot replicate YOU.  Read More >>

Industry Centers:

Overused Expressions: Please Go Away!

My objective in this blog post is to challenge the status quo and make us think in new ways. Expressions like giving 110%, thinking outside the box, win/win and one-stop shopping, need to “take a hike.” Read more to find out some of the other common expressions used and why we shouldn't use them.  Read More >>

Industry Centers:

The 17-Second Challenge

So, you ask—why the 17-second challenge? What does that mean? Glad you asked. First, I am tired of the term “elevator speech,” and second 17 seconds is about all the time you have to communicate something to another person before they lose interest.  Read More >>

Industry Centers:

Why You Should Keep Your Name

What are you gaining beyond your goal to "disassociate" yourself with the words print or press. What's in a name? A lot. It is your brand, your Differentiating Sales Factor and your DNA. It is a big world out there, and today's competition for printers is not just the guys down the street.  Read More >>

Industry Centers: