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President

Perception IS Reality

By Ryan Sauers

About Ryan

Ryan T. Sauers is president of Sauers Consulting Strategies and spent nearly 20 years leading printing and promotional product companies prior to founding the firm. The organization consults with printing and promotional product related companies across the country, helping them grow the front end of their organization. Sauers is working on his Doctoral degree in Organizational Leadership and is the author of the top-selling book “Everyone Is in Sales”, with another book in the works.  He is a Certified Myers Briggs Type Indicator and DiSC Practitioner and Certified Marketing Executive. Ryan writes national feature articles and speaks at national conferences on such topics as sales, marketing, communications, leadership, organizational strategy and social media. He is also an adjunct university professor. More info at ryansauers.com.
 

Conflict and the Family Business

When the very future and family members of your printing company are not on the same page, what should you do? Simple; call an expert that specializes in human relations, conflict resolution and interpersonal communications.  Read More >>

Industry Centers:

Blank Sheet of Paper

We all know that with a new year comes ideas and dreams. However, the difference in the company with an idea and the company with a plan is the latter one has a strategy. I see far too many print related companies, most family run, that live in what I call “someday aisle.”  Read More >>

Industry Centers:

The Family-Run Printing Company

Family businesses are complicated, special, confusing, emotional and exciting. Yes, they are all of these things at the same time. Wow, does this seem overwhelming? Yes it is to many. However, not to me.  Read More >>

Industry Centers:

What Type of Company Is Yours?

Companies in our industry that are growing are “outthinking” the competition. Everyone can offer a competitive price, adequate customer service, a reasonable turnaround time and good quality. These do not make your firm unique.  Read More >>

Industry Centers:

Lazy Man LinkedIn

When someone sends me a Lazy Man LinkedIn request and it requires my thinking of who they are, how I know them, if I have ever met them and more, it likely that I will not connect with that person.  Read More >>

Industry Centers:

Three Wrongs Make a Right

Once a customer knows you will go the extra mile and do what is right, you have reached an entirely new level in your relationship. You make them feel important and they know that you will stand behind a problem.  Read More >>

Industry Centers:

Sales Obstacles Are Really Opportunities

Great salespeople know that there is a solution behind every “problem” and see obstacles as being nothing more than opportunities. They know there is always another option and they also outthink their competition. They don’t merely think outside the box; in reality, they don’t even notice the confines of a box.  Read More >>

Industry Centers:

One Shalt Remember These Words

How many times have we said something we wish we would not have? How many instances have we written something that we later regret? How often have we acted in a manner in which we wished we could have a “do over?” I know I have had these situations in my life and so have you. Why? We are human.  Read More >>

Industry Centers:

#HashtagHysteria

My objective in this week's post is to make you determine your “why” of what you are doing each day in your sales activities. Are you doing things in a unique manner that helps position you as an expert in what you do?  Read More >>

Industry Centers:

Ryan will send

Below-the-Surface Thinking Begins with Why

In the case of communications, one must be able to successfully explain his or her point of view to others. My favorite style of communications uses The 5 Why’s Communications Model. By asking yourself or others "why?" approximately five times you will be able to reach the root or source of the question and gain real information and thus results. This method not only helps us to focus our conversations but to also gain a better understanding of others.  Read More >>

Industry Centers:

Good Content Is Ok. Great Content Rocks!

If you sound like everyone else, you lack great content. People can duplicate your ideas, but they can’t replicate your DNA. So, what do you bring to your stakeholders–online and offline—that is great content?  Read More >>

Industry Centers:

Do You Have #TweetCred?

Connections are all about the relationship and value. So, I challenge you to embrace the following Five C’s of Effective Communications and begin earning some #TweetCred.  Read More >>

Industry Centers:

Cold Calling is Giving Me a Headache

Sales are no longer just a numbers game. Instead, sales are a quality numbers game. We must make each customer count. We must make each experience valuable. And, each one of them is worth the extra care.  Read More >>

Industry Centers:

Are You a Leader or a Laggard?

Is there anyone who is truly spending time “leading” their printing organization? Not running it. Not putting out fires. Not managing it day to day. Are you truly leading? Do you have a vision for the future and a plan of how to get there? An idea without a plan is just that—an idea.  Read More >>

Industry Centers:

Changing the Front End of Your Printing Company

In this week's blog, I give you a litmus test of the qualities that any “front end” consultant you bring in should be well versed in. Be sure to ask them their experience in each of the following 15 areas.  Read More >>

Industry Centers:

Sales Is an Art

Folks, I am here to tell you that if you have not invested in building your online (social/digital space) and individual sales brand and are only using traditional tools in your sales efforts, you are falling behind.  Read More >>

Industry Centers:

Nine Ways to Become the Worst Salesperson Possible

I am quite unorthodox in my approach as to how I turn around printing salespersons and print companies so that they can grow. I thought you might as well know that now before we talk. In my blog this week, you will learn nine surefire ways to fail as a salesperson.  Read More >>

Industry Centers:

How Bad Do You Want It?

It is amazing to me how many printing companies are still complaining about the “bad economy,” whereas other successful print shops have grown by acquiring other companies, hiring employees and diversifying. In life, or in business, if you want something bad enough you will find a way. However, if you do not want it bad enough, you will find an excuse as to why it can’t or won’t work.  Read More >>

Industry Centers:

Buyers Do Not Care!

What are you bringing to the table that really wows a buyer? Anything? I cannot tell you the number of times in my career—in either running a printing company or consulting in the field—that I have watched a salesperson bore a buyer and me to death.  Read More >>

Industry Centers: