Pressing Ahead
Style Flexing to Service your Customers Well
Style flexing is an easy concept to grasp, but difficult to do. You need to concentrate on the other person’s needs and how they want to be communicated with when making decisions. Read More >>
Success.In.Print
Response, not Bad News, is What Loses Clients
When circumstances prevent you from keeping your word, be contrite and solution-focused. The question at the top of your mind should be, “How can I make this better for my client?” Read More >>
Building Brands
To Audit or Not to Audit: That Is the Question
I was recently asked what’s involved in auditing the communications of a printing company. There are many aspects to an audit, but here are five that would be included. Read More >>
On the Road
Bill Offers Tax Credit for Print Buyers
The Print Buyer’s Reduction in Taxes Bill of 2010 proposes that any print project, which is purchased in an environmentally sustainable way, be eligible for refunds of state sales taxes by the Federal government. Read More >>
Printoolz
Does BP Need Photoshop Lessons?
Once again, BP has been caught in a crisis of its own making. The revelation that it used Photoshop to alter images of the Command Center monitoring the Gulf oil spill crisis does not lend strength to the petroleum behemoth’s credibility. Read More >>
Trish Talks Finishing
Standard Horizon Blends Intelligence, Ergonomics and Speed in New Automated Folder
Removing the tool shafts from a folder is one of the most time-consuming, troublesome (and dangerous) changeover activities for an operator. The new AFC-746F automated folder offers an alternative.
Read More >>
View from Mount Olympus
Sync Marketing Messages and Sales/Customer Service Actions
“The surly, abrupt manner of our CSRs and even some of our sales staff has caused customers to take their business elsewhere. I’ve seen it.” Read More >>
The Sales Challenge
And for My Next Impression...
There is a starting point in sales. Do you simply pick up the phone and call? Do you send a letter first? Or perhaps you simply stop by and bang on the door. Read More >>
Real World Digital
We've Got a Volcano to Beat
Addressing challenges and taking care of customers under stress comes down to the people on the front line. Read More >>
Paper Guru
What Makes Paper Digital?
Are we talking about papers that are designed for digital print, or papers that just happen to be printed digitally Read More >>
Margie's Buyer Insights
Oh, the Humanity! Of Personal Biases and Printing
We wear ourselves down into puddles of exhaustion dissecting the specific qualities that print customers demand of their print providers—when, in the end, it all comes down to personal biases. Doesn’t it?? Read More >>
Gapen on UV
Convertible Printing - Do You Think You're Saving Money? Seriously?
I believe you would be surprised if you added up all of the potential production hours lost going back and forth. Not to mention the waste of supplies in doing so. Read More >>
Printers’ Pulse
Snapio.com Uses Universal Language for Contest
Social networking sites can be fun but soon turn into "me, too" propositions, even from a business standpoint. Snapio.com has gone green in its marketing networking initiatives, but it's got nothing to do with environmental sustainability. It's a green that never goes out of style. Read More >>
Nick's PrintSpective
Applying Stochastic - not Sun - Screening
I sought out a CSR position at Bolger “Vision Beyond Print” because I wanted to be involved in the entire print production process, starting from when the sales rep hands me the job all the way to when it’s shipped out the door. Read More >>
Speak Your Piece
The Next Wave of Cross-Media Communications: A Perfect Storm
Marketers are hustling to respond to the changing needs of customers with personalized offers that address where, when and how they want to be reached. Read More >>
Printblogalooza
Wired Magazine – iPad Edition Review
Wired magazine released it’s newest addition designed specifically for the iPad. It met my expectation in the sense of how it blended the magazine experience and the abilities of the iPad. Read More >>
Crossed My Mind
Getting Peanut Butter on Your Chocolate
While sitting around a table with a group of printers, I was hearing that business is starting to pick up after last year, but the commoditization of print is making pricing ever more cut throat. Read More >>
Mark My Words
Trade Show Managers Blast McCormick Place
Higher trade show expenditures directly impact industry suppliers' bottom lines, which ultimately get passed along to consumers (you) in several ways. Read More >>
Green Media Matters
Companies Exhibit Their 'Green' and Impact Graphic Communications
For companies with trade shows in their marketing mix, lowering the carbon footprint of their participation is coming under fire and several have made significant changes in their involvement that will directly affect show management as well vendors supplying them. Any organization counting on the business generated by clients’ trade show participation should take heed. Read More >>
The Mañana Man Online
Reflecting on Quad/Graphics, Worldcolor Deal
This deal is happening for all the right reasons—great management, great opportunities for cost saving, great marketing and manufacturing fits, and great value for the shareholders. Read More >>
