Open Enrollment | Subscribe to Printing Impressions HERE
Connect
Follow us on
Advertisement
 
Sabine Lenz

Making the Grade

By Sabine Lenz

About Sabine

Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.

Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.

Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge. 

 

Add Mind Reading to Your Skill Set

“I need a reliable source for raised-print business cards.” Sounds simple enough doesn’t it? But wait...“The raised print is a design and not lettering.” Now we are narrowing it down.  Read More >>

Industry Centers:

Auction Napa Valley Invitation (Includes Video)

This week, PaperSpecsGallery.com questions why you can't have a little fun while doing some good in the world? Designers Michael Osborne and Alice Koswara of MODSF took their lead from this attitude and created an elegant invitation with a modern twist for the Auction Napa Valley event.  Read More >>

Industry Centers:

Paper Mills and the Swatchbook Tease

I am realistic enough to know that no paper mill can visit every designer in the nation. Perfectly reasonable, but at least give them a chance to see what you have on offer without asking them to jump through numerous hoops and wait, and wait.  Read More >>

Industry Centers:

An Unconventional Undergarment Catalog (Includes Video)

This week, PaperSpecsGallery.com features the catalog for the yet to be launched NOE undergarments. The lines inspiration, a unique combination of the hard lines of cityscapes and feminine fluidity, calls for an unconventional marketing approach.  Read More >>

Industry Centers:

4 Ways to Take Your Cards to the Colored Edge

Gilded edges have been a staple of wedding invitations for years. More recently, I’ve noticed the occasional business card with color on the edge. But now...the trend is unmistakable.  Read More >>

Industry Centers:

Entice Clients with Interactive Business Cards (Includes Video)

This week's piece, by designer Claudia Neri of Teikna Design, is a clever interactive business card that shows off some of the projects that the firm has produced. Now, what a wonderful way to entice clients and entertain them!  Read More >>

Industry Centers:

Avoiding the Price/Quality/Service Trap

Quality and customer service—and price for that matter—are all intertwined. You can have the best quality procedures to run your projects efficiently, but if your customer service team falls short of expectation, you lose.  Read More >>

Industry Centers:

2013 Typography Calendar (Video)

This 2013 Typography calendar, from Studio Hinrichs, features some very unique type faces, that are sure to please the typography lover in us all.  Read More >>

Industry Centers:

Warning: Do Not Print on Colored Stock

Encourage your client to be bold, to embrace and enhance the design with his/her paper choice. Just off the top of my head I can think of ample ways to do so.  Read More >>

Industry Centers:

A Card That Screams Presence (Video)

This week, PaperSpecsGallery.com features a perfect match of tagline and corporate Identity. "Make Your Presence Known" is the mantra of At Media, a boutique branding agency in Philadelphia. And with this fun, colorful and inventive business card, they've done just that.  Read More >>

Industry Centers:

The Trouble with Pantone Books

A new Pantone book is not only there in case your issue has faded or to update you on the new colors Pantone has added...Pantone reserves the right to adjust some of your tried-and-true colors from year to year. I learned this the hard way on a press check a few years ago when my printer’s PMS 362 did not match mine.  Read More >>

Companies Mentioned:

Industry Centers:

Bubble Wrap Advent Calendar (Video)

This week PaperSpecsGallery.com showcases an oh so fun and interactive calendar with a very unique way of incorporating "sound" into a printed piece.  Read More >>

Industry Centers:

Digital Printing: Beyond the Whitewash

A young designer I spoke to the other day was very frank about the fact that she did not like digital printing because you could only print on white paper. Granted there are some print providers that prefer to print on white coated stock all day long (digital or offset, it does not matter to them). And these few give our whole industry a bad reputation.  Read More >>

Industry Centers:

A Cure for Lovesickness Mailer (Video)

This week, PaperSpecsGallery.com is featuring a Valentine's card with an added twist. As an aha-element and for the finishing touch, the designer added a little sugar on top! Literally.  Read More >>

Industry Centers:

Tear Down Ancient Barriers and Talk to Your Creatives

Designers trying to communicate with printers are like cats trying to talk to dogs. They both communicate in different languages and with different perspectives. Talk to us creative folks in our own language. Learn how to speak “design” and, in turn, we will be happy to learn a few terms of print, and put our creative trust into your capable hands.  Read More >>

Industry Centers:

Invitation That Uses a Stepped Accordian Fold (Video)

This week's featured piece is an invitation designed for Advantage's exclusive corporate event. The invite keeps the clients corporate identity and branding in mind. The end result was a stepped accordion fold invitation, where attendees could view one page at a time like a book or extend it out to view it all in one glance.  Read More >>

Industry Centers:

If You Think Only Local, You Might as Well Go Home

If you’re a print provider that only prints and sells locally, think again about the potential growth that projects from outside your geographic area might bring to your business.  Read More >>

Industry Centers:

Destination Wedding Invitation and Tourist Guide in One! (Video)

The love for design and typography is clearly evident in this destination wedding invitation, which also serves as a tourist guide with maps, a cut-out bib, and tourist destinations of the host city, Chattanooga, TN.  Read More >>

Industry Centers:

Warm Wine and Making Things Right

How many times do you have to reprint a project because of legitimate errors? How many times do you offer a discount to a client who agrees to keep the piece as is? Let's hear some of your thoughts on how you would handle clients that are not happy with their printed piece, even if it might be exactly what they specified.  Read More >>

Industry Centers:

The Other New York (Self-promotion Piece Video)

Printing firm Digital Color Concepts (DCC) in Mountainside, NJ, in collaboration with New York City creative agency OTTO NY, and a cast of photographers and street artists, celebrate the power of visual communication in a revealing tour of New York City after dark—or "the other New York" as they came to call it.  Read More >>

Companies Mentioned:

Industry Centers: