Making the Grade
By Sabine Lenz
About Sabine
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.
Stitch the Stars Calendar Craft Kit (Video)
Mama's Sauce, a boutique letterpress and silkscreen print shop in Orlando, FL, designed this fun and interactive 2013 calendar craft kit. Printed on French Paper in Construction Nightshift Blue, this piece was designed for the hands-on personality.
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The Martini Client – Stir Them with a Twist While Adding a Twist
It was around Valentine’s Day when a red-striped promotional piece captured my paper lover’s attention within a millisecond. GLS, a single-source marketing services provider based in Minnesota, used CMYK and a triple hit of white to produce a beautiful striped pattern and ribbon effect. But it was the striking look and velvety feel of some of the hearts and stripes in the design that left me weak in the knees.
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ID Image+Design Identity (Video)
So how would a designer drill down to the core identity for a dental design firm? Take a look at this week's video from Sabine Lenz to find out.
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Is Good Business Sense Derailing Your Success?
You have no choice. When a hand-addressed envelope crosses your path, you won’t be able to toss it out. Your impulse to find out who made the extra effort to get your attention is too great. You have to open it. And this is your first step to success.
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The Red Night Invitation (Video)
This invitation grabbed our attention here at PaperSpecs. Red wines are the theme of the evening, and the letters R-E-D figure as the prominent design element in a clever marriage of the word and the color.
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