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Sabine Lenz

Making the Grade

By Sabine Lenz

About Sabine

Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.

Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.

Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge. 

 

QR Codes Are Dead

Within the course of three weeks, I’ve had two experts independently mention that the QR code is on its way out. Granted, that still did not prove its demise. But last week I came across this new study and now have statistical proof that, if not dead, QR codes are definitely SO yesterday.  Read More >>

The 'Invitation Only' Invitation (Includes Video)

This week, PaperSpecsGallery.com highlights an 'Invitation Only' invite for Clampitt Paper. The design team at Matchbox Studio in Dallas, was inspired by Russian nesting dolls, building anticipation as the reader opens each successively smaller layer to discover yet another element.  Read More >>

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Stop Stabbing Creatives in the Paper Back

My dear printer friends, please do not alienate designers by stabbing them in the proverbial paper back. Give our fabulous designs a chance to see the light of day the way they were intended: coated, uncoated or...  Read More >>

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Project Blackbird: Top Secret Branding Package (Includes Video)

This week, PaperSpecsGallery.com calls attention to a "top secret" branding package created by Project Blackbird, a motion graphics and direction company.  Read More >>

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What Is the Difference Between Whiteness and Brightness?

Confused about Whiteness and Brightness? Brightness is a traditional measure that still appears on most packaging in the United States. The TAPPI standard (GE brightness) measures the ability of a paper to reflect blue light. Whiteness measures paper in the same way the eye sees it.  Read More >>

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Goodwill Annual Report (Includes Video)

This week, PaperSpecsGallery.com presents the Goodwill Annual Report. Printed by Graphic Litho of Lawrence, MA, this larger than poster size annual report shows how to create a narrative experience that rings authentic.  Read More >>

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Look Outside Your Own Hula-Hoop

Think outside your own Hula-Hoop; don’t be caught out by your clients knowing more about what is available than you do. We are doing our customers, and our industry, a disservice by claiming something is not available just because we do not offer it.  Read More >>

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Water for People Corporate Identity Piece (Includes Video)

This week PaperSpecsGallery.com spotlights a corporate identity piece created for Water for People that features a pocket folder, letterhead and business card, that creatively highlights the mission of this organization.  Read More >>

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The Stoutnik Beer Label (Includes Video)

This week, PaperSpecsGallery.com features the Stoutnik beer label for Stoutnik Russian Imperial Stout. The all-black packaging, frosted matte black bottle and blind-embossed dot pattern make this bottle label stand out!  Read More >>

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No One Cares How Green You Are

Thanks to your efforts—and to those of everyone in the print community who paid that bit extra to go green with you—sustainable has become the new normal, and that is an achievement to be proud of.  Read More >>

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Society for Rational Dress Promotional Piece (Includes Video)

This week PaperSpecsGallery.com calls attention to a promotional piece from Corinne Grassini, a California-born fashion designer and the founder of Society for Rational Dress.  Read More >>

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Napkinisms Magazine - Ideas from Creative Greats (Includes Video)

This week, PaperSpecsGallery.com features Wayward Arts magazine's seventh issue, Napkinisms. The printed, embossed and folded squares pay witty homage to the many romantic overtures, great inventions, clever marketing campaigns, and inspiring doodles birthed on cocktail napkins.  Read More >>

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Paper Trail Wine Label (Includes Video)

Every three years, Clampitt Paper sponsors a special competition for designers in the Dallas/Fort Worth area. PaperSpecsGallery.com shows the winning Paper Trail Wine Label.  Read More >>

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The Secret Power of Razzleberry

A colored sheet makes a marvelous base for a number of outstanding marketing pieces—and I am not talking fluorescent, eye-catching fliers that announce your next garage sale.  Read More >>

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Celebrating Advertising Exec Leo Burnett (Includes Video)

This week, PaperSpecsGallery.com pays homage to Leo Burnett with this invitation. Design firm Leo Burnett Chicago under Global Creative Director Mark Tutssel, took their lead for the agencies 77th anniversary from this magic number and created—77+.  Read More >>

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When Technology Kills Your Marketing Efforts

If you had a chance to read my last QR code rant, brace yourself—QR codes are not the culprit here. On further investigation, the problem turns out to be us (or our clients). An experience at a new Indian restaurant caused me to scan the QR code on their cups, which only led to their Website. BORING.  Read More >>

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A Self-Promotion Mailer with All the Bells and Whistles (Includes Video)

This self-promotional piece from GLS Cos. in Brooklyn Park, MN, contains all the bells and whistles, literally, to create a memorable and engaging experience.  Read More >>

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Quit with the QR Craziness Already

When was the last time you scanned a QR code? Now be honest. If it was less than three weeks ago, are you hooked now? Not to worry, I do not really expect you to answer. But ask your friends. Do they know what to do with these things? Do they have the software? Do they know what this funny square thing is even called?  Read More >>

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Herringbone Grand Opening Invite (Video)

This week, PaperSpecsGallery.com features a very elegant invitation that was designed for the grand opening of Herringbone, the happening eatery of former Top Chefs Baumgarten and Malarkey in La Jolla, CA.  Read More >>

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Easing Your Etailer Client into Direct Mail

To capture an audience, there is no better vehicle than a high-quality, visually alluring catalog. Of course you and I have always known about the distinct advantage catalogs have thanks to their photography, paper and print quality. And of course their attention-grabbing size.  Read More >>

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