America's Most Influential and Widely Read Resource for Commercial Printers
Green Media Matters
By Lisa Wellman, Don Carli, Kathleen Kaiser
About Kathleen
Kathleen, SustainCommWorld's executive vice president, Business Development, has 20 years experience as a senior trade show executive. She is known for planning and successfully launching four major shows, including Seybold Seminars for Jonathan Seybold.
Concurrently, Kathleen is the active founder of Indigo Woman, Inc., a trade show production firm for emerging technologies events, including the Consumer Electronics Association, VNU Expos, PhotoEast, Graph Expo, the American Heart Association, the California Restaurant Association, Advanstar Communications and Xplor International.
Companies Exhibit Their 'Green' and Impact Graphic Communications
For companies with trade shows in their marketing mix, lowering the carbon footprint of their participation is coming under fire and several have made significant changes in their involvement that will directly affect show management as well vendors supplying them. Any organization counting on the business generated by clients’ trade show participation should take heed.
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Are you prepared to fight for print’s future?
This is not a time for the print media pot to call the digital media kettle black. This is a time to call for transparency and truth in advertising. We need media that IS greener, not media that just says it’s greener.
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Welcome to SustainCommWorld on PIWorld.com
I approach sustainability with my CEO hat on. The basics are the same no matter what company you’re running: return shareholder value. A sustainability program supports that objective with a focus on business management and that’s what I’ll be addressing in this blog.
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