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TJ Tedesco

View from Mount Olympus

By TJ Tedesco

About TJ

T.J. is team leader of Grow Sales, Inc., a marketing and social media services company operating at the intersection of compelling content, clear vision and quality communication practices. In this blog, fire is a metaphor for print. Hang on, this ride will be weird...

Prometheus crept into Mt. Olympus, stole fire, returned to the lowlands, ran from house to house distributing it, got caught, was chained to a rock, lost his liver to a huge ugly bird and was rescued by Hercules. Leveraging his fame, Prometheus started Fire Enterprises Inc.  (FEI). Since fire was the hottest technology of the time, company success came fast and furious. Two generations later, fire isn't such an easy sale. Now led by Prometheus' grandson Org, FEI's growth is non-existent, competitors are pounding and prices are in the toilet.
 

Successful Sales Reps are APTT to Succeed (Part II)

To be an effective salesperson, you need a realistic, actionable plan to guide you to success. Before meeting on site with prospective clients, always identify their specific needs, and develop appropriate customized meeting agendas and talking points.  Read More >>

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Successful Sales Reps are APTT to Succeed (Part I)

Every great salesperson must possess these four traits: Attitude, Plan, Think and Tact. Once you have mastered these traits, you're ‘APTT’ to win more business and lock in customers for the long haul.  Read More >>

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Diversifying into New Services Can Help Your Business Thrive

This week, Numo tells the tribe how FEI can grow by diversifying into new services in response to changing demand, another inorganic growth strategy.  Read More >>

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Strategic Acquisitions Can Help Your Business Thrive in a Tough Marketplace

Last week, Numo, Fire Enterprises (FEI) Head Accountant, told the FEI tribe why inorganic growth strategies are essential to FEI’s continued success. This week, Numo shows the tribe how strategic acquisitions can help their fire business grow.  Read More >>

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Inorganic Growth Strategies Will Help Your Business Prosper

Inorganic growth—through acquisitions, mergers, diversification, and more—can help your printing company continue to thrive in a declining market.  Read More >>

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What You Think of Your Brand Doesn’t Matter

It doesn’t matter what you think about your brand. It matters what your customers think. Survey a representative cross-section of your customers to determine their brand perceptions and biases. Change what you can, and focus on delivering stronger brand impressions in the future.  Read More >>

Industry Centers:

How to Create A Memorable Brand Tagline

Effective taglines should be connected to your brand attributes, clear and simple, and matter to your customers. This week, Marka shows the rest of the FEI tribe how to create a killer tagline.  Read More >>

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Branding Documents Help Ensure Brand Accuracy and Consistency

Creating a branding document will help ensure your brand is properly and consistently represented across a wide range of promotional and marketing activities.  Read More >>

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How to Create an Awesome Company Logo

Consider overall look, color, font, and other factors when coming up with a new logo. Your logo design should derive from your brand attributes.  Read More >>

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Tips for Creating Powerful Brand Elements

Are you creating new brand elements for your business? Make sure they’re memorable, meaningful, likable and adaptable.  Read More >>

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What Does Your Brand Stand For?

Start rebranding efforts by brainstorming a list of attributes for which you want to be known, narrowing down those attributes to just a few, then developing brand elements based on these attributes.  Read More >>

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To Rebrand or Not to Rebrand?

Rebranding means reintroducing your brand to the marketplace, and isn’t a task you should undertake lightly. This week's blog covers when (and when not to) launch a company rebranding effort.  Read More >>

Industry Centers:

Use Press Releases to Get the Word Out About New Equipment

Just installed a new piece of equipment? Press releases will help us spread the word to your customers. If you can get this announcement picked up by leading industry news outlets and blogs, it’ll convey an authority and sense of importance that your marketing promotions simply can’t match.  Read More >>

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More Tips for Creating Compelling Online Videos

Use video content to explore what makes your printing company different—you could spotlight key employees, highlight a unique production process, or illustrate your company’s storied past (and exciting present and future)—through a brief company history video. Viewers will connect with your brand when they learn about and identify with the names, faces, and ideas that make your company so exceptional.  Read More >>

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Tips for Creating Compelling Online Videos

Video content helps engage your customers and improve your Website’s SEO. You don’t need James Cameron’s production budget to create video content that sticks. Your company’s initial investment in creating video can be as little as a $150 handheld camera and a couple hours.  Read More >>

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Give Your Customers What They Want: Free Stuff!

Last week, Fire Enterprises, Inc. (FEI) marketing maven Marka told savvy salesperson Zoot and FEI tribe leader Org how plain, text-only e-mails can achieve better results for FEI than traditional promotional e-mails. This week, Marka and Zoot discuss why FEI’s marketing communications should prioritize compelling offers over flashy designs.  Read More >>

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Want Better E-mail Marketing Results? Keep it Simple

Last week, Fire Enterprises (FEI) marketing maven Marka told savvy salesperson Zoot and FEI tribe leader Org how building a competitive positioning grid can help FEI’s staff stay on message and counter buying objections. This week, Marka discusses how plain, text-only e-mails can achieve better results for FEI than traditional promotional e-mails.  Read More >>

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Build A Competitive Positioning Grid to Help Your Staff Stay on Message

Last week, Fire Enterprises (FEI) marketing maven Marka told savvy salesperson Zoot and FEI tribe leader Org about two crucial components of an effective messaging document. This week, Marka discusses how building a competitive positioning grid can help FEI’s staff stay on message and counter buying objections.  Read More >>

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How to Develop A Killer Messaging Document for Your Business

Last week, Fire Enterprises (FEI) marketing maven Marka showed savvy salesperson Zoot and FEI tribe leader Org how creating a messaging document can help keep FEI on message. This week, Marka goes over two crucial components of an effective messaging document. Remember, fire = print.  Read More >>

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Develop a Messaging Document to Keep Your Printing Company “On Message”

Last week, Fire Enterprises (FEI) marketing maven Marka showed savvy salesperson Zoot how to use multimedia to create compelling case studies. This week, Marka tells Zoot and FEI tribe leader Org how creating a messaging document can help keep FEI on message. Remember, fire = print.  Read More >>

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