Converging Technologies and Print
By Thaddeus B. Kubis
About Thaddeus B.
Thaddeus B. Kubis is an integrated marketing communications, media convergence, and experiential marketing evangelist.A passionate believer in the integration of all online and offline media, inter-digital integration, unified communications, the measurement and ROMI of any marketing program based on results, Thad acts as profit advocate for his myriad of clients.
Put Up or Shut Up!
Keeping the tools and learning sources flowing via a partnership—a new business/education partnership and relevant high schools, colleges/universities—based on clear, achievable defined goal, can create a diverse base of future employees.
Read More >>
Industry Centers:
 |
Print is for Losers!*
Print has not been included within the trending universe for some time and I doubt that it will ever make its way back to any of the top trending lists in the future. Not because print is dead (for it is not), not because print is an old-fashioned technology (again it is not), but because print will not get back in vogue until the “identity” of print is changed and updated.
Read More >>
Industry Centers:
|
Ways to Get Clients to ‘Show’ Up
I have attended many trade events, and I have designed, marketed and installed even more. The exhibition vertical is undergoing change but, in the end, a trade show or similar industry event still offers a few interesting points of discussion and comparisons to the way you run your (no longer print-centric) printing business.
Read More >>
Industry Centers:
|
Is Collaboration the Answer?
Have you ever looked up and down your external supply chain, not to see what is there but to look at those “supply chain partners” as profit partners? If you take a new and different view of them as more than just suppliers as part of your profit advocacy program, you’ll start to understand that many of those within your supply chain can, and will, offer more than you might have expected.
Read More >>
Industry Centers:
|
It's a Singular Sensation
When a printer “sells” their traditional products and service mix does it matter to the client if the additive or subtractive method of color reproduction is to be used? No, the client in most instances looks to the printer for that specific level of expertise. Yes, you will need to let the client know the end process since that may in some ways define the need and effect the price, but the technical aspects of the process are covert.
Read More >>
Industry Centers:
|
