Converging Technologies and Print
By Thaddeus B. Kubis
About Thaddeus B.
Thad has developed The Institute For Media Convergence (www.tifmc.org), into a leading Media Convergence research group and NAK Integrated Marketing Inc., (www.nakinc.com) an internationally known, integrated marketing resource utilizing emerging technologies linked to print.
The Most Important Product You Offer is not Print!
The market seems to be looking to 2013 as a year that will be less negative for printing and related trades. All that is needed for you to gain market share is to provide clients information—the correct information!
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The Future: People Convergence!
We may gain productivity improvements when we adopt new technology, but, to be honest, we now need to start to understand that our true future lies in the technology of people—our workers, the staff we will all hire to manage, operate and develop the latest in technology.
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Print and Media Convergence - A Commonality
There are five attributes that the realms of print and media convergence share. Most printers should find the five attributes familiar, if not downright recognizable, and will agree that print and the world of media convergence have a common future.
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Consumer Trends are Your Friends! – Part II: The Solution
The necessary action to counter and capitalize on the 10 consumer trends detailed in my last blog is to offer targeted and enhanced personalized communications—personalized communications with microsites and landing pages that are designed to be friendly, game-based, differentiated by language and cultural needs, and support traceability.
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Consumer Trends are Your Friends! – Part I
In a recent article published by Forbes, Mark Potts indicated that there are 10 consumer trends wreaking havoc on brands. Looking at these trends from a print and media convergence point of view, it seems that a printer can take advantage of some of these trends in order to gain business.
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