By Carl Gerhardt, Chairman, Allegra Network | Posted on March 12, 2013
FSC-certification has become an important criterion in selecting a print provider for some environmentally-conscious companies. However, those of us who have dealt with certification could get on a stump about the actual benefit to green initiatives versus the bureaucracy and cost involved for very little real “green” benefit.
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By Carl Gerhardt, Chairman, Allegra Network | Posted on March 01, 2013
Set your own “sequester” and have some fun with it. We all get too serious as managers, and if we create some fun around serious issues, they can become more manageable.
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By Carl Gerhardt, Chairman, Allegra Network | Posted on February 12, 2013
What was the inflation in your cost structure last year and what will it be this year? How much have your rent, utilities, payroll, supplies and delivery costs gone up? Have the courage to always build inflation into your pricing, or it will eventually put you out of business. It’s happened to many of your competitors.
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By Carl Gerhardt, Chairman, Allegra Network | Posted on February 05, 2013
Have you heard of The Deadly Law of Attrition? If not, I may shock you with this statement: You are going to lose your best customer. It’s not a matter of
if; it’s a matter of
when.
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By Carl Gerhardt, Chairman, Allegra Network | Posted on January 14, 2013
Avoid wasting good money on a complex marketing plan until you have a strong customer-retention plan in place. I recall one study that said the average life of a printing customer is four to five years. That’s unacceptable.
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