By Carl Gerhardt, Chairman, Allegra Network | Posted on May 14, 2012
I have had the pleasure of serving on the board of directors of an organization that I would like everyone to know more about. The Electronic Document Scholarship Foundation provides college scholarships to students interested in entering the graphic arts.
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By Carl Gerhardt, Chairman, Allegra Network | Posted on April 30, 2012
One-third of the year has flown by. Assuming that you crafted a business plan for 2012, it is a good time to rethink your plans for the balance of the year. If the year is not living up to expectations, this is a good time to figure out why and what to do about it.
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By Carl Gerhardt, Chairman, Allegra Network | Posted on April 16, 2012
Dscoop grows every year, boasting a sell-out crowd this year of more than 2,000 attendees. One of the things I find unique at this conference is that people are happy, joyous and appear to be having fun in this industry.
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By Carl Gerhardt, Chairman, Allegra Network | Posted on April 02, 2012
A study of 243 CMOs found that the large majority don’t establish their budgets with the intent to use ROI as a key metric. It would seem logical that marketers would want to prove the value of their efforts. More importantly, we can create competitive advantage by helping them to measure value.
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By Carl Gerhardt, Chairman, Allegra Network | Posted on March 05, 2012
Many small businesses do a pretty good job of producing financial statements, but in my experience, few really use them to the fullest advantage. Often what’s missing are meaningful benchmarks by which to judge financial results.
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