Open Enrollment | Subscribe to Printing Impressions HERE
Connect
Follow us on
Advertisement
 
Tom Marin

Building Brands

By Tom Marin

About Tom

Tom Marin is the managing partner of MarketCues.com and provides corporate and brand strategy to organizations of all sizes. He has an extensive background in the graphic arts, printing, publishing and media industries. Marin is an accredited member of the national and international chapters of the Business Marketing Assn., is a (CBC) certified business communicator and a past marketing chair of the Chicago chapter.

 

Are You Running Your Business or is it Running You?

I would like to do is take a few steps backward and analyze why so many entrepreneurs are stressed out so much of the time, even when their businesses are running well. And actually, this applies to corporate executives as well. The challenge of business owners and managers today is to understand they can do their best work if they figure out they can’t do everything.  Read More >>

Industry Centers:

Failing to Plan is a Great Way to Go Out of Business

Strategic market planning is often viewed as the practice of the largest corporations. But how do you think they got to that size? It wasn’t by playing Russian roulette with their company and investments! There is an efficient way to go about planning and here are a few steps to follow.  Read More >>

Industry Centers:

Three Questions that Will Drive Growth

Knowing the right questions to ask can develop a favorable environment for both management and employees to work together toward developing a new set of objectives and strategies that will drive business growth.  Read More >>

Industry Centers:

With Businesses to Build, Companies Consistently Postpone Strategic Thinking

The marketplace has been making companies jump through hoops partly because there are so many service providers to choose from and partly because the economy has made them extremely cautious. Companies want to make sure the firms they are hiring and contracting with are expert in their field, their skills are up to date, and they have a strong track record of delivering what they promise. All good practices to keep in mind when developing your company’s strategic market plan.  Read More >>

Industry Centers:

What to Focus on in a Tough Economy

A multi-niche strategy spreads your risk among many markets and protects you from the Win or Lose scenario a single-market company can experience. Graphic arts and printing companies often make this mistake by “specializing” in one market. Usually, the reality is, these specialties occur because the company doesn’t have a proactive growth plan so they naturally tend to attract the same type of customer in the same market. Great in good times, bad if that market goes away.  Read More >>

Industry Centers:

PostNet’s View on the Future of Print: An Interview with CEO Steve Greenbaum

As a leader in the printing franchise business, PostNet has grown steadily and profitably to over 200 million in revenues with 700 franchises worldwide. Noting that only 50 percent are in the United States, Steve Greenbaum, PostNet’s chief executive and founder, said it took 30 years to build his company to where it is today.  Read More >>

Industry Centers:

Strategic Recommendations, They Are A Changing

Social media is at the heart of the rapid transition from print to relevant digital marketing and the absolute demand by advertisers for a strong Return On Marketing Investment (ROMI) from their advertising agencies. This has been brewing for quite some time, but it seems that we are about to reach a tipping point, and once we do, there will be no going back.  Read More >>

Industry Centers:

Two Musts for a New Strategy: Honesty and Courage

Often company executives know things are not working properly but they are afraid to make a major shift. What happens if the new direction is worse than the current one? This occurs in corporations, entrepreneurial firms, and nonprofits alike. Almost always a company’s strategy is entirely responsible for the results that it is achieving, and leaders are entirely responsible for that strategy.  Read More >>

Industry Centers:

Introducing “Appy Hour”

With so much transition up in the air, there are new opportunities to innovators in pretty much every market sector. Best ideas usually win out. The question is who will be the new leaders? Perhaps it won’t be the standard computer companies, but some kind of new application house that puts everything together for us without using a restrictive proprietary software and hardware solution. That would be nice wouldn’t it?  Read More >>

Industry Centers:

The Printing Industry Once Again Misses the Point

The print vs. digital debate raged in recent weeks between the Printing Industries of America and the founders of Google. Our industry has to figure out—sooner rather than later—that it’s in the communications business, not the printing industry.  Read More >>

Industry Centers:

Why Do Great Brands Take so Long to Build?

It’s critical to never take your brand leadership position for granted. Consider Borders, Books and Music or the many other great brands that are no longer with us. It simply takes a long time to build a brand into a leader because customers and prospects want to see the brand’s true value—proven over time—before they fully commit.  Read More >>

Industry Centers:

Four Critical Steps that Build Successful Brands

It’s a weighty assignment to try and cover all of the internal and external communications required to develop a winning brand. Here are four simple steps to move your brand planning from the starting line to the finish:  Read More >>

Industry Centers:

What’s Your Brand Worth?

If you’re having trouble getting customers and prospects engaged with your brand, you’re not alone. The usual methods of developing and managing a brand are suspect if you are in this position. Perhaps it’s time to make some mental shifts about your brand.  Read More >>

Industry Centers:

Do You Have the Right Customer-Engagement Goal?

The rules of customer engagement have changed. It’s no longer about the total number of hits, impressions or likes. The reason the majority of social-media and marketing programs are ineffectual is because their tactics are often mixed and focused on numbers, rather than clients needs, interests and wants.  Read More >>

Industry Centers:

Want to be Big? Think Small

Three easy steps can lead you to successful strategic planning for growth—think small, produce big ideas, and take some risks. If you prepare extensively and are honest about its true market position, you can find a way to set your company apart.  Read More >>

Industry Centers:

Extreme Marketing - What It Takes to Get Noticed

Felix Baumgartner—the Austrian skydiver, daredevil and base jumper—recently set a world record by skydiving an estimated 24 miles, and hit a “HOME RUN” in brand marketing for sponsor Red Bull in the process. What’s most instructive about this promotional stunt is how much it takes today to truly break through the clutter and get your brand noticed.  Read More >>

Industry Centers:

Marketing and that Strategy Thing

Companies typically work every day to develop qualified leads, but many do not achieve the results they want. Not everyone is taking the time to put in place a proactive marketing strategy, even though they should.  Read More >>

Industry Centers:

A Good Marketer Is Always Researching

The Internet is awash with products and services that offer customers more choices than ever before. Using market research, you can comb through the myriad of factors confronting your company—or possibly confounding it—and pinpoint a clear and focused strategy to drive your entire marketing program.
 Read More >>

Industry Centers:

Three Keys to a Successful Website Marketing Program

What does your company stand for? Throwing stuff at the wall and seeing what sticks doesn’t work anymore with websites. Cheap tricks—such as cute animations—don’t add much value, and worse, distract your key prospects from your primary message.  Read More >>

Industry Centers:

Stick to One Brand Strategy…or Else!

Today, not only do you need to have an intriguing value proposition, you need to find a way to say something, blog something, market something or publish something with truly unique wording. Here are five quick marketing tips:  Read More >>

Industry Centers: