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Tom Marin

Building Brands

By Tom Marin

About Tom

Tom Marin is the managing partner of MarketCues.com and provides corporate and brand strategy to organizations of all sizes. He has an extensive background in the graphic arts, printing, publishing and media industries. Marin is an accredited member of the national and international chapters of the Business Marketing Assn., is a (CBC) certified business communicator and a past marketing chair of the Chicago chapter.

 

Why Implementation Requires Three Lenses

Whether you are trying to add new customers from your existing markets or add new customers from new markets, convincing your customers that you fully understand them will give your strategy the forward tilt it needs to build momentum and new business for your company.  Read More >>

Industry Centers:

How On-demand is Your Strategic Offering?

Brand owners must always be “on” and always be relevant if they wish to stay competitive in today's marketplace. This can lead to strong market positioning and growth.  Read More >>

Industry Centers:

Good Strategy Starts with a Question

The old tools of pushing out brand messaging and hoping someone will pay attention and seek out your company are gone. From now on knowing what your customers are asking should determine where your company goes next. And that starts with the right question.  Read More >>

Industry Centers:

The World’s Top 10 Brands and What We Can Learn from Them

The number one lesson the top 10 brands can teach us is that your company should pick a long-term strategy and stick to it, and not let fluff or emotion cloud your judgment or change your direction. That’s not how big brands are built.  Read More >>

Industry Centers:

Are You Leading Your Industry or Following It?

Once a company’s planning committee understands how to drive long-term growth, it will never go back to short-term cost-cutting methods because they understand that these same expenses will reoccur in the not so distant future!  Read More >>

Industry Centers:

If You Live in the Past It Can Cost You the Future

This is a new world that demands you know what your market wants and can deliver it in new ways using new strategies that grab attention and close business. Living in the past is one of the most massive mistakes any individual or organization can make.  Read More >>

Industry Centers:

Why B2B Companies Should Pay Attention to Generation Y

Generation Y is completely comfortable analyzing your products and services and breaking them down into sound bites, product features, business briefs, and creating a deep product comparison with little effort. As a result, they are not influenced by hollow marketing efforts designed to create leadership positioning when the facts do not support a company’s claims.  Read More >>

Industry Centers:

The Myth of the Silver Bullet

If you have been looking for the secret sauce, the silver bullet, or the shortcut to a successful launch, just remember they don’t exist. What does exist are powerful best practices applied to your specific situation that are learned over time. Here are a few that really make a difference.  Read More >>

Industry Centers:

Strategy Isn’t About Head Count or Head Cutting

In any business, the employees are the definition of who and what the company is and can do. Most executives know their unique position in their market is a key to their strength, but often the importance of a congruent workforce is not perceived as a high value preferring to work on efficiency.  Read More >>

Industry Centers:

Launching New Products is Essential to the Growth of a Company

Even if you have had great success with some of your product offerings that does not mean you will always have success with every new one or the ones you currently offer. Sooner than later they will need to be refreshed or replaced.  Read More >>

Industry Centers:

Questions You Need to Qualify Your Company

Smart companies put as many of their resources into their business development as they can. Part of this development includes a strategy spend to inform them of their strong and weak points and implement a program of continuous improvement that builds their future.  Read More >>

Industry Centers:

How to Build a Better Kind of Company

In this week's blog, Tom Marin shares some of his observations over the years on what it takes to build a successful company. The best companies tend to have some or all of the following things going on all of the time.  Read More >>

Industry Centers:

Spend Less Time Searching and More Time Learning

When planning strategic communications, you should always keep in mind that the Internet has provided prospects with a sense of empowerment they lacked just 10 years ago. This hasn’t made things simpler, rather, it’s complicated the discussion.  Read More >>

Industry Centers:

When Was the Last Time You Stripped Down Your Marketing Spend?

Understanding the Revenue Calculator gives you the perfect and easy-to-use tool to analyze all of your existing marketing campaigns and any you might be planning. A solid ROMI factor is 3x so anything above this point is a significant success.  Read More >>

Industry Centers:

Doesn’t This Social Media Plan Look Simple?

Companies that establish a strategic runway for their social media plan—and follow it—are the companies that most often achieve the success all companies state in their primary objectives. Do not abandon ship before it makes it into the dock!  Read More >>

Industry Centers:

The Difference Between Pursuit and Necessity

Despite all the reports that the economy is improving, this bloggist believes we are still in the "Great Recession" so it's smart to move everything you are doing out of the necessity column and into the pursuit column.  Read More >>

Industry Centers:

The Problem with Success

If you keep working at your business and put aside immediate profits for the sake of future success, you can be reasonably confident that sooner or later you will find your niche. The problem is, once your niche becomes your success you will stop looking for new ways, new innovations, new paths, because your success will speak for itself.  Read More >>

Industry Centers:

The Click-through Generation

If you have been trying to think through your next strategic push, consider the click-through strategy. When in doubt, lean toward instant. Customers will feel good about it and will put their money where your service is.  Read More >>

Industry Centers:

Use a Visual Cue to Ask a Question

Using simple visual cues on your Website, in your interactive tablet presentations, and in your sales presentations seems so simple, yet its impact is very compelling and persuasive. With just one click you will be able to open up a meaningful conversation.  Read More >>

Industry Centers:

How Smart is Your Brand Strategy?

Most brand marketing programs include a value positioning statement such as “Here’s who we are” or “Here’s why we’re important” or “Here’s what you can learn from us.” Although those thoughts generally describe your brand and the overall ideas of it, they make it harder for your customers and prospective customers alike to understand the main idea of your brand.  Read More >>

Industry Centers: