Building Brands
By Tom Marin
About Tom
Tom Marin is the managing partner of MarketCues.com and provides corporate and brand strategy to organizations of all sizes. He has an extensive background in the graphic arts, printing, publishing and media industries. Marin is an accredited member of the national and international chapters of the Business Marketing Assn., is a (CBC) certified business communicator and a past marketing chair of the Chicago chapter.
Are You Having Trouble CONTENTtrating?
It turns out that social media is a balancing act that requires a significant amount of concentration and therefore a significant amount of time. Therefore, for many, your CONTENTtrating decision brings you to what motivated you to begin posting content in the first place.
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Are You Running Your Business or is it Running You?
I would like to do is take a few steps backward and analyze why so many entrepreneurs are stressed out so much of the time, even when their businesses are running well. And actually, this applies to corporate executives as well. The challenge of business owners and managers today is to understand they can do their best work if they figure out they can’t do everything.
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Failing to Plan is a Great Way to Go Out of Business
Strategic market planning is often viewed as the practice of the largest corporations. But how do you think they got to that size? It wasn’t by playing Russian roulette with their company and investments! There is an efficient way to go about planning and here are a few steps to follow.
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Three Questions that Will Drive Growth
Knowing the right questions to ask can develop a favorable environment for both management and employees to work together toward developing a new set of objectives and strategies that will drive business growth.
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With Businesses to Build, Companies Consistently Postpone Strategic Thinking
The marketplace has been making companies jump through hoops partly because there are so many service providers to choose from and partly because the economy has made them extremely cautious. Companies want to make sure the firms they are hiring and contracting with are expert in their field, their skills are up to date, and they have a strong track record of delivering what they promise. All good practices to keep in mind when developing your company’s strategic market plan.
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