By Tom Marin | Posted on January 06, 2012
Many business owners have taken ownership of their company’s direction and are finding improved results by doing so. To get your strategic plan on the right path, there are three basic rules that you must follow:
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By Tom Marin | Posted on December 09, 2011
The commonly accepted formula for determining a brand’s value is (Product Benefit + Brand Equity)/Cost. However, you arrive at a brand’s truest value by adding in the Marketing Benefit. Today’s customers and consumers want to form a relationship with their brands of choice.
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By Tom Marin | Posted on November 18, 2011
Webinars have replaced introductory sales meetings. More and more business people are “getting to know” companies by first attending one or more of their webinars before they respond to a telephone call from an eager-beaver sales representative or shake that rep’s hand for the first time.
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By Tom Marin | Posted on November 11, 2011
Here’s a real challenge: Figure out a way to grow higher sales using a lower budget. After a fairly quick analysis of a company’s overall marketing, it was readily apparent that it was relying on extremely traditional media communications that leaned heavily on trade show exhibitions, print advertising and direct mail.
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By Tom Marin | Posted on October 28, 2011
The speed of communications has greatly increased because of more powerful computers. Speed has become a standard that has seriously messed up organizations’ strategic marketing and related communications, because it’s so doggone easy to get stuff out.
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