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Tom Marin

Building Brands

By Tom Marin

About Tom

Tom Marin is the managing partner of MarketCues.com and provides corporate and brand strategy to organizations of all sizes. He has an extensive background in the graphic arts, printing, publishing and media industries. Marin is an accredited member of the national and international chapters of the Business Marketing Assn., is a (CBC) certified business communicator and a past marketing chair of the Chicago chapter.

 

How to Lose a World-Class Strategy in Three Easy Strokes

Just look at the myriad of companies that start strong and then find themselves going out of business. Why does this happen over and over again? According to the Department of Commerce, only one out of 10 businesses make it to year 10, and of those that do only one out of 10 will make it to year 20. These are horrible statistics since the majority of U.S. businesses are privately held.  Read More >>

Industry Centers:

Five Things Great Leaders Do (That Others Don’t)

Despite market competition racing at incredibly faster rates that started with content rich driven marketing, our analysis of the marketplace reveals a sorry state of affairs: fewer than 20 percent of medium size or larger corporation employees can state the value proposition and strategy currently in place and the majority of senior executives spend as little as 10 percent of their month on strategy.  Read More >>

Industry Centers:

It Might Not Be Your Strategy...

There is a constant debate about whether Strategy or Execution is the most important. I’ll leave that to you to decide. One thing is for sure though. Without a consistent and persistent driving sales management program in your organization it is doubtful you will experience the success you envisioned.  Read More >>

Industry Centers:

The Three B’s of Business

Regardless of the size of your business there are three B’s that drive it, and having a true working knowledge of them are key to its success. The first B is the business of the business.  Read More >>

Industry Centers:

A Few Thoughts on Strategy...

Success does not come overnight. Smart marketers know this and are prepared to sustain their strategy over the long-term understanding that long-term yields usually takes time to nurture and grow.  Read More >>

Industry Centers:

They Told Us It Was Boring...

We were all taught that old-fashioned typefaces were “boring.” These experts have offered this advice as clients, designers, and even instructors. Well, it turns out they were wrong.  Read More >>

Industry Centers:

Seven Reasons Executives Are Still Queasy About Tablets

There’s an enormous change in the computing marketplace and yet many executives are still reluctant, even queasy about placing their marketing spend into tablets and getting on board. It’s amazing given the facts.  Read More >>

Industry Centers:

Start Small. Think Big.

What has helped many businesses and nonprofits is knowing what their true north is: their core strategy of what makes them different and better than everyone else. If you haven’t determined that for your business you are probably experiencing some of the residual effects that come from a lack of direction.  Read More >>

Industry Centers:

Why Implementation Requires Three Lenses

Whether you are trying to add new customers from your existing markets or add new customers from new markets, convincing your customers that you fully understand them will give your strategy the forward tilt it needs to build momentum and new business for your company.  Read More >>

Industry Centers:

How On-demand is Your Strategic Offering?

Brand owners must always be “on” and always be relevant if they wish to stay competitive in today's marketplace. This can lead to strong market positioning and growth.  Read More >>

Industry Centers:

Good Strategy Starts with a Question

The old tools of pushing out brand messaging and hoping someone will pay attention and seek out your company are gone. From now on knowing what your customers are asking should determine where your company goes next. And that starts with the right question.  Read More >>

Industry Centers:

The World’s Top 10 Brands and What We Can Learn from Them

The number one lesson the top 10 brands can teach us is that your company should pick a long-term strategy and stick to it, and not let fluff or emotion cloud your judgment or change your direction. That’s not how big brands are built.  Read More >>

Industry Centers:

Are You Leading Your Industry or Following It?

Once a company’s planning committee understands how to drive long-term growth, it will never go back to short-term cost-cutting methods because they understand that these same expenses will reoccur in the not so distant future!  Read More >>

Industry Centers:

If You Live in the Past It Can Cost You the Future

This is a new world that demands you know what your market wants and can deliver it in new ways using new strategies that grab attention and close business. Living in the past is one of the most massive mistakes any individual or organization can make.  Read More >>

Industry Centers:

Why B2B Companies Should Pay Attention to Generation Y

Generation Y is completely comfortable analyzing your products and services and breaking them down into sound bites, product features, business briefs, and creating a deep product comparison with little effort. As a result, they are not influenced by hollow marketing efforts designed to create leadership positioning when the facts do not support a company’s claims.  Read More >>

Industry Centers:

The Myth of the Silver Bullet

If you have been looking for the secret sauce, the silver bullet, or the shortcut to a successful launch, just remember they don’t exist. What does exist are powerful best practices applied to your specific situation that are learned over time. Here are a few that really make a difference.  Read More >>

Industry Centers:

Strategy Isn’t About Head Count or Head Cutting

In any business, the employees are the definition of who and what the company is and can do. Most executives know their unique position in their market is a key to their strength, but often the importance of a congruent workforce is not perceived as a high value preferring to work on efficiency.  Read More >>

Industry Centers:

Launching New Products is Essential to the Growth of a Company

Even if you have had great success with some of your product offerings that does not mean you will always have success with every new one or the ones you currently offer. Sooner than later they will need to be refreshed or replaced.  Read More >>

Industry Centers:

Questions You Need to Qualify Your Company

Smart companies put as many of their resources into their business development as they can. Part of this development includes a strategy spend to inform them of their strong and weak points and implement a program of continuous improvement that builds their future.  Read More >>

Industry Centers:

How to Build a Better Kind of Company

In this week's blog, Tom Marin shares some of his observations over the years on what it takes to build a successful company. The best companies tend to have some or all of the following things going on all of the time.  Read More >>

Industry Centers: