Building Brands
By Tom Marin
About Tom
Tom Marin is the managing partner of MarketCues.com and provides corporate and brand strategy to organizations of all sizes. He has an extensive background in the graphic arts, printing, publishing and media industries. Marin is an accredited member of the national and international chapters of the Business Marketing Assn., is a (CBC) certified business communicator and a past marketing chair of the Chicago chapter.
How Smart is Your Brand Strategy?
Most brand marketing programs include a value positioning statement such as “Here’s who we are” or “Here’s why we’re important” or “Here’s what you can learn from us.” Although those thoughts generally describe your brand and the overall ideas of it, they make it harder for your customers and prospective customers alike to understand the main idea of your brand.
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One Brand, One Thought
When you apply “one brand, one thought” to your brand strategy and messaging you will be on the way to creating a new kind of clarity of thought and impact that your audience will truly appreciate.
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Are Good Looks and Great Copy Enough for Your Strategic Branding?
Creative branding usually does not make a brand successful. Creative brands do. So if you happen to be looking for the next big idea from your creative digital agency to re-launch your company after years of stalled brand growth, you might want to begin your search with some intelligent strategic planning. That should be done in-house, or guided by an outside firm but focused on your in-house management team.
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Why Five is Greater than 50,000
For those of you not lucky enough to work in the TV age, we were able to harness massive televised networks and get our “message” out there quickly. Then, it was more about who could grab the most number of people’s attention and pull them in with our creative brand marketing campaigns. Boy I miss those days!
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Are You Having Trouble CONTENTtrating?
It turns out that social media is a balancing act that requires a significant amount of concentration and therefore a significant amount of time. Therefore, for many, your CONTENTtrating decision brings you to what motivated you to begin posting content in the first place.
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