
Before deciding whether “push” or “pull” marketing activities are right for your company, you should fully understand the differences between the two. “Pull” marketing strategies are excellent for lead generation. Once prospects are qualified, “push” marketing strategies can help influence buying behavior. Read More >>
The U.S. Postal Service has some useful insights to share with those engaged in the communications business. Its main point is “Zappos.com and Dell weren’t always the big names in e-tail that they are today”—so states its Website. Read More >>
Ass-u-me. The lesson that I continually learn from a phrase like this is that no matter what I THINK I know, I’d better take action and operate on only those facts that I know to be absolutely true. Read More >>
Earlier this summer, a printer e-mailed me to ask if I had a handy list of what print buyers want. A “simple list” is what he actually called it. There’s nothing simple about such a list, because print buyers are not all the same. Read More >>
Life has changed a great deal in the 29 years I’ve been in sales. Electronic barriers, such as voice mail and Caller ID, give customers the chance to hide and ignore calls. Overall, some would say people are more rude than ever. But as my 85-year-old mother would say, you can only manage you. Read More >>
Video can be a powerful communication tool and engages people in ways that mere words cannot. Picking up where we left off, here are the other things you need to think about when planning, creating, shooting and editing a video to help promote your business and all the value you bring to your customers.
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People have said many things about the iPad. It has been called everything from “revolutionary” to “overblown.” It is both. It is most certainly a unique addition to the myriad choices we now have for exchanging digital information, and it has been so well received that it has already made a huge impact on the publishing market. Read More >>
Finch Paper recently opened its mill (and forests) in Glens Falls, NY, to several industry media and analysts, myself included. The tour featured an up-close view of the company’s integrated paper-making facility, which includes a woodyard, pulp mill and four paper machines. Read More >>
The objective is to use a sufficient amount of energy to dry the inks correctly, but not to distort the plastic so it looks like a potato chip. Dyne levels of the plastics along with chemistry compatibility continue to have a large effect on successful adhesion and end result. Read More >>
Style flexing is an easy concept to grasp, but difficult to do. You need to concentrate on the other person’s needs and how they want to be communicated with when making decisions. Read More >>
Removing the tool shafts from a folder is one of the most time-consuming, troublesome (and dangerous) changeover activities for an operator. The new AFC-746F automated folder offers an alternative.
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Pulp prices are slipping. Will paper prices follow? No. Pulp prices are determined by the supply and demand for pulp, while paper prices are determined by the supply and demand for paper. Read More >>
Social networking sites can be fun but soon turn into "me, too" propositions, even from a business standpoint. Snapio.com has gone green in its marketing networking initiatives, but it's got nothing to do with environmental sustainability. It's a green that never goes out of style. Read More >>
I sought out a CSR position at Bolger “Vision Beyond Print” because I wanted to be involved in the entire print production process, starting from when the sales rep hands me the job all the way to when it’s shipped out the door. Read More >>
Marketers are hustling to respond to the changing needs of customers with personalized offers that address where, when and how they want to be reached. Read More >>
Wired magazine released it’s newest addition designed specifically for the iPad. It met my expectation in the sense of how it blended the magazine experience and the abilities of the iPad. Read More >>
While sitting around a table with a group of printers, I was hearing that business is starting to pick up after last year, but the commoditization of print is making pricing ever more cut throat. Read More >>
Higher trade show expenditures directly impact industry suppliers' bottom lines, which ultimately get passed along to consumers (you) in several ways. Read More >>
For companies with trade shows in their marketing mix, lowering the carbon footprint of their participation is coming under fire and several have made significant changes in their involvement that will directly affect show management as well vendors supplying them. Any organization counting on the business generated by clients’ trade show participation should take heed. Read More >>
This deal is happening for all the right reasons—great management, great opportunities for cost saving, great marketing and manufacturing fits, and great value for the shareholders. Read More >>