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EVP, Marketing at Specialty Print Communications

Against the Grain

By Dustin LeFebvre

About Dustin

A third-generation printer, Dustin LeFebvre delivers his vision for Specialty Print Communications as EVP, Marketing through strategy, planning and new product development. With a rich background ranging from sales and marketing to operations, quality control and procurement, Dustin takes a wide-angle approach to SPC

 

Auction Marks End of Major Printer, Offers Bargains

In a sense, Berlin Industries was once the king of Chicago. Last week, the remaining assets were auctioned off. If you were there, you could have purchased a Heidelberg Sunday M3000 five-unit web press for a mere $47,000.  Read More >>

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Print’s Future Is in Good Hands

The moment I found myself surrounded by undergrads studying to get degrees in imaging, I wondered, “What’s on their minds?” Beyond simply “getting a job,” what are their hopes and concerns? What is their vision for the future?  Read More >>

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NIARG EHT TSNIAGA

Welcome to my everything-is-backward, what-are-we-coming-to, bizarro blog this week. Ever since the Senate passed the postal reform bill that delays elimination of Saturday delivery by two years and slows the shutdown of mail processing facilities, it seems like everything is the exact opposite of what I would think.  Read More >>

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Beyond RFP to Request for Costs

Working on an RFP for a prospective customer last week, I had an interesting experience. The company asked that I provide my pricing model by completing a grid of cost drivers. I declined to take part in the exercise.  Read More >>

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Paper Price Increases - the Merchant’s Role

Last week’s blog on paper price increases prompted a lot of interest. I received a good number of emails and phone calls from printers who thanked me for asking hard questions. But what about the response from paper industry?  Read More >>

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Unraveling Paper Price Increases

If, like me, you received price increase letters last week from a couple of coated paper manufacturers, you’re probably really frustrated. Is this price increase demand-driven? Of course not! Then why are they doing it?  Read More >>

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Researching What Comes Next

Technology is rocking the pillars of the print medium. It’s generating new communication channels, new methods of engagement and new ways to deliver value. I’ll have an opportunity to take stock of this dynamic this week, when I head back to Western Michigan University to speak at WMU’s annual Litho Day.  Read More >>

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Doubling Down on Price Is a Losing Strategy

Don Johnson won a total of $15 million playing Blackjack at three Atlantic City casinos. In the casinos’ desperation to get him in the door, they essentially gave him 50/50 odds. I know an empty press schedule is scary, but like the casinos, we printers need to keep track of the numbers and verify them for ourselves before we, like the casino managers, walk off the cliff like lemmings.  Read More >>

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USPS Leaves Print Up the River

A recent edition of The Week came with a letter from the editor concerning mail delivery. A lot of readers value their traditions and were upset that they’d no longer be able to count on receiving their copies by Friday.  Read More >>

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Hybrid: Lateral Thinking to Invigorate Print

Four-color hybrid imaging isn’t going to save printing, but it represents the requisite forward-thinking that will create new applications and keep print relevant as most markets shrink. In order to compete with electronic media and new channels, we’re going to have to think laterally and mash things up to drive new markets and applications.  Read More >>

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Mapping the Customer Journey

Our world of print is hyper-competitive. The smallest of mistakes can weigh heavily in a client’s decision on which supplier to partner with for that next job. A couple years ago, I lead a customer journey mapping exercise at SPC to closely examine the hundreds of touchpoints that can make or break the customer experience.  Read More >>

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‘Junk Mail’ Is Call to Arms

It’s commonplace for consumers to oversimplify the matter and categorize all mail as “junk.” I believe we, as marketers, are partly to blame. The lack of creativity and strategy when it comes to many direct mail campaigns is disheartening.  Read More >>

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For Whom the Bell Tolls

We need to do a better job as an industry understanding the preconceptions of those outside our industry and proactively framing the conversation. Let’s rally around what is right, and act as one. We too, can find a way through tough times and get fighting again.
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