Against the Grain
By Dustin LeFebvre
About Dustin
A third-generation printer, Dustin LeFebvre delivers his vision for Specialty Print Communications as EVP, Marketing through strategy, planning and new product development. With a rich background ranging from sales and marketing to operations, quality control and procurement, Dustin takes a wide-angle approach to SPC
Experts Are Made, Not Born
Practice makes us better; it builds patterns and representations in our minds that enable us to see what others cannot. It makes us experts. Have you ever embarrassed yourself in front of your family by practicing a presentation aloud? If not, perhaps you should.
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Is Color Inkjet Close to Crossing the Chasm?
It seems color inkjet has charged past the innovators and is rapidly gaining traction with the early adopters. Many in the industry have been spending years on road shows, proselytizing in webinars and writing about it in magazines and online sources like PIworld.com. Now, it seems that people have been listening all along. And the conversation has changed.
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Key to Image Marketing Success
We printers have chastised ourselves repeatedly over the years for not developing and communicating our marketing strategy. But did we know at the time that we were not just failing in one function of our business, we were neglecting our dominant strategy?
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A Game of Dominos
Clearly, the USPS must take steps to relieve uncertainty and ensure long-term financial viability of printing’s primary distribution channel, and $2 billion per year in savings seems like a good step in the right direction.
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How to Avoid Being Swindled
The good criminals are good—they spend their lives honing their skills. They know how to falsify references, make you feel good about working hard to win the business, and they know how to disappear the moment you realize their snake oil. They don’t think like you and I, and they don’t play by the same rules. They enjoy their ill-gotten gains on a daily basis. They enjoy today because they’re not in jail—they’ll deal with their problems of tomorrow when tomorrow turns into...
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