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EVP, Marketing at Specialty Print Communications

Against the Grain

By Dustin LeFebvre

About Dustin

A third-generation printer, Dustin LeFebvre delivers his vision for Specialty Print Communications as EVP, Marketing through strategy, planning and new product development. With a rich background ranging from sales and marketing to operations, quality control and procurement, Dustin takes a wide-angle approach to SPC

 

Some Sage Business Advice from James Schrager

Changing Times for the Paper Segment

Paper procurement USED to be a strategic function. For printers, it was an opportunity to leverage scale of spend to better serve our customers and in so doing, to beat the competition and convert opportunities into profitable business. I cannot remember a single occasion when I had to turn down an order because I couldn’t get the right paper.  Read More >>

Companies Mentioned:

Industry Centers:

Busy, Busy, Busy.

When I hear someone talking about how they're so busy that they had to neglect a task, I suspect the issue simply isn’t a priority for them. Business (busy-ness) is a false pretense that gives cover to someone who doesn’t feel comfortable telling you the truth.  Read More >>

Industry Centers:

They Always Buy the Wrong House!

Understanding others’ decisions often starts with empathy—understanding their goals, priorities, and the internal mechanism for evaluating how likely options are to achieve those goals. You also need to look at their range of choices, consider what happens in the absence of a decision, and think about whether they’re looking for the perfect solution or simply one that will suffice.  Read More >>

Industry Centers:

Hiring the Right People

In print, experts look not just to leaders like Joel Quadracci or Thomas Quinlan III, but also to leaders in other fields like Jamie Dimon and Eric Schmidt. Experts look beyond today and look beyond our industry, to develop a vision for what lies beyond.  Read More >>

Industry Centers: