General Motors pulled its ads from Facebook just days before the technology company floated its shares on the NASDAQ. The automaker cited a lack of results from the advertising platform. That’s music to the ears of a direct mail printer.
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Against the Grain
By Dustin LeFebvre
About Dustin
A third-generation printer, Dustin LeFebvre delivers his vision for Specialty Print Communications as EVP, Marketing through strategy, planning and new product development. With a rich background ranging from sales and marketing to operations, quality control and procurement, Dustin takes a wide-angle approach to SPC
What a Week! Chicago Shines, Facebook Fades
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Auction Marks End of Major Printer, Offers Bargains
In a sense, Berlin Industries was once the king of Chicago. Last week, the remaining assets were auctioned off. If you were there, you could have purchased a Heidelberg Sunday M3000 five-unit web press for a mere $47,000.
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Print’s Future Is in Good Hands
The moment I found myself surrounded by undergrads studying to get degrees in imaging, I wondered, “What’s on their minds?” Beyond simply “getting a job,” what are their hopes and concerns? What is their vision for the future?
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NIARG EHT TSNIAGA
Welcome to my everything-is-backward, what-are-we-coming-to, bizarro blog this week. Ever since the Senate passed the postal reform bill that delays elimination of Saturday delivery by two years and slows the shutdown of mail processing facilities, it seems like everything is the exact opposite of what I would think.
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Beyond RFP to Request for Costs
Working on an RFP for a prospective customer last week, I had an interesting experience. The company asked that I provide my pricing model by completing a grid of cost drivers. I declined to take part in the exercise.
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