Sales and Marketing

Here's One Word That Can Double Your Print Sales
November 25, 2015 at 11:38 am

One of my clients recently doubled the turnover of a job. Their customer requested 350 brochures. But the printing company ended up with an order for six roller banners as well! The printing company carried out one simple strategy to achieve this result.

The Myth of the Bad Sales Month
November 24, 2015 at 11:56 am

When is a bad sales month not a bad sales month? When it comes just before or just after a good one.

Lasting Impressions: A View Through the Johari Window
November 23, 2015 at 2:10 pm

A little bit of Psychology 101 can be applied to your marketing plan via a self-help exercise that can determine how customers view your company, and let you know what they're missing out on.

Five Ways to Connect with Millennials Through Content
November 19, 2015 at 12:57 pm

During a recent study targeting 501 millennials, it was found that nearly 62 percent feel that there is a direct correlation between content marketing and organization loyalty, but the problem is that they are not interested in the content they're receiving. Finding information that has a balance between intriguing both younger and older generations is difficult, but with the help from the following five suggestions, you will have a better understanding of connecting with both crowds.