Sales and Marketing
What makes a strategy effective is if its content is engaging and relevant to its intended audience. The ability to connect a strategy to content is the key to driving successful executions of your desired goals. The best executions are built upon inspiring strategies that cause people to take notice and action.
You can’t get a customer to buy from you by giving them all the information in one sitting. That’s where marketing automation comes in.
In consulting with companies and speaking to many groups across the country, I ask them the following question. What level of competence is your communication in? Let's take a look at the four common stages of communication development.
The design of White Nuckle Sports’ business card is a perfect blend of modern design and historic baseball vernacular.
As brick-and-mortar stores fight it out with online retailers, the in-store experience becomes an increasingly important reason why shoppers will still drive to and spend time in a traditional store. Retailers and product manufacturers are counting on unique and attractive printed displays and graphics, as well as creative packaging, to create the difference that keeps shoppers coming.
In my 34 years in business, I have never heard a customer or prospect say, "We want to increase the number of suppliers we work with." Nope. Never. What I have heard customers and prospects say hundreds of times is, "We want to reduce the number of suppliers we deal with." Sound familiar?
If your goal was to come up with the worst pickup line at a bar, you can’t do much better than, "Do you come here often?" If your goal is to create a differentiator while prospecting, you will find equal success if you say, "People buy from us because of our superior customer service.” What’s a better line? Find out in this week’s blog by Bill Farquharson.
Margie Dana offers five tips for hosting a customer event.
Asurion has signed an exclusive, multi-year agreement with SupplyLogic, a top marketing supply chain optimization company.