Sales and Marketing

An Acronym You SHALT Remember
May 5, 2016 at 1:06 pm

In teaching a university-level class, I was exposed to a great book by Laurie Beth Jones titled "Jesus, Entrepreneur." I am going to take one idea from the book and elaborate on it here. To me, this idea made me think of communications and decision making in a new light. Let’s discuss the "SHALT" rule.

Trade Show Sales, Part Two
May 3, 2016 at 12:33 pm

In this week’s blog, Bill Farquharson talks about how to generate trade show conversation that will lead to sales.