Sales and Marketing

Want to Improve Your Performance? Embrace a 'Blank Sheet of Paper Mindset'
May 26, 2016 at 11:26 am

Imagine a blank sheet of paper. It is fresh, clean, and crisp. We can do whatever we want with it. We can ball it up. We can scribble all over it. We can take notes. We can tear it in half. We can make a paper airplane. The possibilities are endless. The only limit is your imagination. Okay, so here we go.

Romax Marketing Adds Apps to Printing Services
May 24, 2016 at 9:25 am

Lots of companies are looking for new applications, new revenue streams, and new ways to differentiate themselves. Romax Marketing out of London, believes that it is on to one. I recently interviewed Wes Dowding, operations and technology director, about where Romax stands, and where it is going.

May 20, 2016

Bill Farquharson discusses how salespeople must be part of the team to reach an ultimate goal of meeting a company’s financial needs.

Five Key Steps to Sales Transformation
May 19, 2016 at 1:36 pm

Increasing revenue and reducing costs are the only two levers available to improve your business performance. While reducing costs should always be a part of a company’s strategy as it invites innovation and process improvements, cost cutting can only take you so far. You just can’t cut your way to growth.

The Perfect Referral Response
May 17, 2016 at 2:06 pm

Many would race out the door if given the chance to service a large account, but what about a business card order?