Sales and Marketing
In teaching a university-level class, I was exposed to a great book by Laurie Beth Jones titled "Jesus, Entrepreneur." I am going to take one idea from the book and elaborate on it here. To me, this idea made me think of communications and decision making in a new light. Let’s discuss the "SHALT" rule.
A new joint survey demonstrates that young voters pay close attention to political mail, favoring it over other types of political ads.
For Christmas 2015, Cult Partners created a package of “Pear eau de Vie” that was both textural and luxurious.
The Print Buyer Satisfaction Index (PBSI) for the first quarter ending March 31, 2016, has been released by SurveyAdvantage.
The U.S. Government Publishing Office (GPO) has awarded FedEx Office the re-competed contract for the GPOExpress program.
The Academy of Interactive and Visual Arts honored NAPCO Media with two Silver Awards of Distinction in the Online Video Category.
NPES has announced the opening of a new office in Indonesia. Marco Gandasubrata has been hired as director, NPES Indonesia.