Sales and Marketing
One of my clients recently doubled the turnover of a job. Their customer requested 350 brochures. But the printing company ended up with an order for six roller banners as well! The printing company carried out one simple strategy to achieve this result.
This week, PaperSpecsGallery.com looks at this clever brand identity for Oregon’s Paventy & Brown Orthodontics.
Deborah Corn on the importance of customer relationships, understanding their buying needs, and cranberry sauce.
A little bit of Psychology 101 can be applied to your marketing plan via a self-help exercise that can determine how customers view your company, and let you know what they're missing out on.
This week, Bill and Kelly examine the security of your existing base of business.
During a recent study targeting 501 millennials, it was found that nearly 62 percent feel that there is a direct correlation between content marketing and organization loyalty, but the problem is that they are not interested in the content they're receiving. Finding information that has a balance between intriguing both younger and older generations is difficult, but with the help from the following five suggestions, you will have a better understanding of connecting with both crowds.