Sales and Marketing
Often times, the best ideas are the simplest ideas. Simply put: This week’s Short Attention Span Webinar features three ways to grow your sales.
Once you’ve determined that selling line item products is no longer working for your print business, it’s time to shift to selling complete solutions to your customers. But, how do you go about successfully pitching your service offerings?
Once upon a time there was an owner of a printing company, John, who was very difficult to work for. John demanded a great deal from his employees and continually barked orders at them. He rarely had anything positive to say (even to his long-term employees) and almost never said thank you.
When you talk to clients, show them real-life samples, even if the samples are not perfect, even if there are difficulties to consider. That, my dear printer friends, is what we as creatives need to see. We can paint the sky blue all we want; if you cannot print said blue, none of us are going to be happy in the end.
Where is your next sales rep going to come from? Will they respond to an ad on monster.com? Will they be the results of a headhunters headhunting? Or will you apply the "ABL Rule" that Bill Farquharson discusses in this week’s blog?
Every print sales rep focuses on the same thing when it comes to grabbing new business: Price. But what if there was an approach that is 20 times more effective and 20 times more interesting and 20 times more likely to turn into a profitable sale? Well, there is and it’s the subject of this week’s Short Attention Span Webinar by Bill Farquharson and Kelly Mallozzi.
Websites are supposed to bring prospects to your company and assist you in turning them into clients, but in many cases they actually are killing these chances. So why does this happen so much of the time and what can you do about it is the million-dollar question.