Sales and Marketing

Canon U.S.A. Is Gold Sponsor of 'Social Media & Inbound Marketing Master Class'
October 12, 2015 at 11:08 am

The upcoming Social Media & Inbound Marketing Master Class in New York City will be held Friday, Oct. 16. Produced by NAPCO Media and Grow Socially, Canon U.S.A. will be a Gold Sponsor of the event. "As a leader in the print industry, Canon understands the need to embrace various mediums to be successful. They have been doing so themselves, and encourage their customers to embrace social media and inbound marketing as well," said John Foley, CEO and CMO of Boston-based Grow Socially.

Sales Excuses, Part 4: The Value of Print
October 9, 2015 at 8:48 am

For the next four Fridays, Bill and Kelly will be finishing the sentence that starts, "I would sell more if..." It’s a look at the sales excuses that reps hide behind instead of figuring out a way to overcome them. Check out week four, "I would sell more if...I could sell the value of print" in this week’s Short Attention Span Webinar.

Of Course Your Customers Are Satisfied. But Are They Loyal?
October 9, 2015 at 8:30 am

In research conducted by HR Chally, 80 percent of customers who defected from their current supplier described themselves as satisfied or very satisfied! How could that be? So much for measuring customer satisfaction. No customer/supplier relationship is static. It is your ability as a company to step up to the challenge of change that differentiates you as a company. The ability to change, requires an ability to learn.

October 8, 2015 at 11:56 am

For some reason, given the fact that I have four small children, people feel compelled to offer me advice. A lot. And some of that advice is actually valuable. And I have even taken it into consideration and used some small portion of it. HOWEVER, it is the way that people preface their advice, sometimes, that I find rather off-putting.

10 Marketing Mistakes to Avoid
October 8, 2015 at 10:24 am

It’s vital that your marketing is the best it can be. Here are ten marketing traps you need to avoid.

Exploring New Revenue Opportunities with Digital Printing
October 7, 2015 at 10:28 am

The following is a recap of the 2014 Digital Book Printing Conference. The conference will return this year on October 27th at the New York City Union League. Join keynote speaker Marco Boer, Printing Impressions, and Book Business—Printing's Impressions' sister publication—for insights on the latest digital printing technology and unparalleled networking opportunities with leaders from all levels of the book supply chain.

A Timeless Sales Quality
October 6, 2015 at 12:01 pm

What does a Millennial look for in a vendor? Why does a Millennial choose one sales rep over another? What’s the MOST important factor?