Sales and Marketing
In today’s social networking/consultative selling world, movies like "Boiler Room" and "Glengarry Glen Ross" are nothing more than entertaining views of how self-centered sales was in the past, leading to jokes like, "What do you call 100 sales people at the bottom of the ocean ....? A good start!" (or was that lawyers?) Always Be Closing is dead. It is sad ... we never gave it a proper funeral.
For 13 years Clampitt Paper has honored the sacred bond between designers and the grape with its “Wine Label Competition.”
Lawton Printing in Spokane, Wash., has hired Pam Stewart to its sales team to accomodate additional client growth.
Semper released its Q3 Economic Insight Report, which found a stark slowdown in overall industry profits and sales forecasts.
Customer Loyalty is perhaps the most critical, most misunderstood (and ironically, one of the most easily measured) concepts in the business environment today, and it is important to recognize how understanding loyalty can lead to growth. Customer Loyalty isn't the same as Customer "Satisfaction." Satisfaction is a measure of how well you are doing the job that customers have asked you to do.
With the United States establishing relations with the island nation of Cuba, it's only natural to think about what opportunities this could present for American printers and technology providers. Print broker guru Vince Mallardi checks in from his own island paradise, Hawaii, to speak with Erik Cagle about how U.S. companies can play any number of roles in the development of Cuba's printing industry.