Sales and Marketing
This week Julie Greenbaum highlights industry news, including Mark Michelson's live interview with Bob Poole, partner of DOME in Sacramento, CA. Other major announcements this week came from Allied Printing Services, Quad/Graphics, Grafika, MET Fine Printers and Rhino Print Solutions, Proforma Signature Solutions, Deluxe Corp., and Pitney Bowes.
In a PIXLive interview, Bob Poole, a partner at DOME in Sacramento, CA, discusses how he and his brother Tim have transformed their fam
Often times, the only contact a prospect has with a print sales rep is through voice mail. As such, it is critical that voice mail is seen as an audition, not an obstacle. So, make the most of this opportunity to dazzle, make an impression, and gain an appointment, starting with this week’s Short Attention Span Webinar by Bill Farquharson and Kelly Mallozzi.
Today’s business environment is both exciting and challenging, particularly if you are interested in growing your business to its next stage of growth. Have you developed a "Core Strategy" that defines the specific strategic initiatives you need to achieve your goals?
Today’s edition of “Just Try That With an iPad” comes from a reader who has a hobby of shooting photos in crowded public restrooms.
In my next two posts, I will present several best practices that every marketing services provider can benefit from. Each and every one will spur your business to even greater success.
The owners of Proforma Signature Solutions have announced the acquisition of Artistic Printing and Specialty Advertising.
This week, I’m returning to the Hey Kelly format and getting back to answering all the great questions and problems that you all wrote to me back in February. Was that really two months ago? My head is spinning!
Is it better, as Michelangelo suggests, to set high prospecting goals that you fall short of or low goals that you achieve? Bill Farquharson cannot paint, sculpt, or write poetry. But he does know when to apply this thinking and when to defy it. Read more in this week’s blog.
A prospect asks for a price. Hard to tell, but you get the sense that he is not all about cost. You could go "low bid" or "fair bid." Which is the best option? That’s the question Bill Farquharson asks in this week’s video sales tip.