Sales and Marketing

Low Bid or Fair Bid? - Video Sales Tips
April 20, 2015 at 8:35 am

A prospect asks for a price. Hard to tell, but you get the sense that he is not all about cost. You could go "low bid" or "fair bid." Which is the best option? That’s the question Bill Farquharson asks in this week’s video sales tip. 

The Week That Was With Julie G (04/13/2015)
April 17, 2015 at 2:45 pm

This week Julie Greenbaum highlights industry news, including DOME and Color Solutions, Phase 3 Marketing & Communications and Brand Fever, Signarama Milwaukee and Design Craft Signs, RockTenn and KBA, RR Donnelley and Houghton Mifflin Harcourt Trade Publishing, Transcontinental and TVA Group, GPA and the Fedrigoni Group, Epson, Mutoh America, and Gigantic Color.

Four Ways to Grow Your Company
April 16, 2015 at 5:23 pm

Having a clear vision of what you want your company to achieve and how it is going to exploit its plan is the last major key to growing a company successfully. Incremental changes are safer to make, of course, but will rarely produce the rapid growth that a daring strategy can.

Here Are My Top Five Printing Sales Mistakes
April 16, 2015 at 8:33 am

The following are five things that I see all the time when I receive sales pitches from print companies. Every single one of these actively puts me off. And I know they put off other buyers too.

Thinking on the 'Bright-Side' in Life and in Sales
April 15, 2015 at 10:13 am

As many of you know, I moved with my family from the friendly, beloved Midwest to the exciting, beautiful, close-to-the-ocean East. And I’m not gonna lie: it’s been harder than I thought it was going to be. That got me thinking about thinking on the bright side. Because new is exciting. New is shiny, challenging, and can help you see what you’re made of.

NFC Technology Brings Paper 'Alive'
April 15, 2015 at 9:44 am

Advertising media, interactive displays, product labeling and packaging, security—all are perfect playgrounds for NFC technology. Yes, some of the marketing applications are similar to QR codes, but without the ugly square that has been driving design-minded folks crazy for years.