Sales and Marketing

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For Sales and Production People, Trading Places is Enlightening
March 27, 2015

The reality is that you are only as good as the last job you shipped in. You need to continually prove yourself to your client. Back at the plant, your CSR is yearning for some recognition. The production team would like to see some humility. And the boss wants to remind you that part of your job is to generate new business.

Say Goodbye to the 'One-and-Done' News or Press Release
March 27, 2015

Say goodbye to the "one-and-done" news or press release. Say hello to the news item that gets tailored to different uses. It then gets shared across multiple channels, where it can do your company much more good.

Expanding Your Business through Fulfillment Services
March 26, 2015 at 10:11 am

Before becoming a fulfillment provider, think about how it will affect your business. As with any business decision, it makes sense to put all parts of the problem to scrutiny before jumping into a new situation. If becoming a fulfillment provider can help your company, then the math will often show the numbers right away.

Hey Kelly – The 'Anyone But Him' Episode
March 25, 2015 at 3:05 pm

This week’s topic is something I suspect all sales managers and owners have had to deal with at one time or another, and that some of you might have had some personal experience with.

What's the Deal With Business Cards?
March 24, 2015 at 2:00 pm

In his new video feature, Lasting Impressions, Printing Impressions Senior Content Editor Erik Cagle discusses the pros and cons of the ubiquitous business card. Suffice to say, Cagle is…not a fan.

Spring Cleaning, Sales Style
March 24, 2015 at 8:03 am

Now that Spring has sprung, let’s clear the way for some sales growth by whipping out the leaf blower and making room for the seeds of growth to emerge. Bill Farquharson explains a process for spring cleaning your sales life in this week’s blog.

Did You Do Your Job Today? - Video Sales Tips
March 23, 2015 at 9:09 am

When is a good day a good day? Is it when you sold something? Is it when your boss says so? What has to happen in order for you to feel good about your sales day? In this week’s video sales tip, Bill Farquharson gives you a five-point measuring stick.

The Week That Was With Julie G (03/16/2015)
March 20, 2015 at 2:42 pm

This week Julie Greenbaum highlights industry news, including major news from the Graphic Arts Show Company, Sports Graphics and EFI,, ALLPRO Direct Marketing, MCD, Agfa Graphics, Pitney Bowes and HP, Cimpress, Finish Line Binderies and HF Group acquisition of The Riverside Group, Esko acquisition of MediaBeacon, B&D Binder and Index and The Tab Shoppe, Proforma, Sunrise Hitek, Nordis Direct and Canon Solutions America, Muscle Bound Bindery, GLS Cos. and MCS, Menasha and KBA, and Heidelberg.