Sales and Marketing

How Are Your Sales and Marketing Going?
May 22, 2015 at 9:33 am

Regardless of the type of business you run, your company’s ability to create new customer relationships is the lifeblood that will keep your company growing—not to mention profitable.

Five Tips for Selling Services
May 21, 2015 at 8:30 am

Once you’ve determined that selling line item products is no longer working for your print business, it’s time to shift to selling complete solutions to your customers. But, how do you go about successfully pitching your service offerings?

Why Are People Mean? Don't Be a Jerk
May 21, 2015 at 8:30 am

Once upon a time there was an owner of a printing company, John, who was very difficult to work for. John demanded a great deal from his employees and continually barked orders at them. He rarely had anything positive to say (even to his long-term employees) and almost never said thank you.

Content Marketing (Part One of Two)
May 20, 2015 at 9:06 am

A marketing buzz phrase that’s been flying around a lot the past few years is "content marketing." What is it and how will it benefit you and your graphic arts organization? Find out here.

Printed Samples Worth More Than 1,000 Words
May 20, 2015 at 8:51 am

When you talk to clients, show them real-life samples, even if the samples are not perfect, even if there are difficulties to consider. That, my dear printer friends, is what we as creatives need to see. We can paint the sky blue all we want; if you cannot print said blue, none of us are going to be happy in the end.

The ABLs of Sales Personnel
May 19, 2015 at 9:40 am

Where is your next sales rep going to come from? Will they respond to an ad on monster.com? Will they be the results of a headhunters headhunting? Or will you apply the "ABL Rule" that Bill Farquharson discusses in this week’s blog?

Print Purchase Price vs. Usage Cost-Short Attention Span Webinar
May 15, 2015 at 10:43 am

Every print sales rep focuses on the same thing when it comes to grabbing new business: Price. But what if there was an approach that is 20 times more effective and 20 times more interesting and 20 times more likely to turn into a profitable sale? Well, there is and it’s the subject of this week’s Short Attention Span Webinar by Bill Farquharson and Kelly Mallozzi.

Three Excellent Ways to Kill Your Website Traffic
May 14, 2015 at 6:14 pm

Websites are supposed to bring prospects to your company and assist you in turning them into clients, but in many cases they actually are killing these chances. So why does this happen so much of the time and what can you do about it is the million-dollar question.